Internal Communications - Part 3

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Introduction to the discipline of internal communications, delivered to HR professionals from 15 African countries in February 2007

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  • Internal Communications - Part 3

    1. 1. Internal Communications Training Session Part Three Piers Schreiber HR Academy - 6 th February 2007
    2. 2. Avoiding the Pitfalls <ul><li>Spotting the errors </li></ul><ul><li>Corrective strategies </li></ul><ul><li>Conclusions </li></ul>
    3. 3. Pitfall No 1 - Underestimation
    4. 4. Pitfall No 1 - Underestimation
    5. 5. Pitfall No 1 - Underestimation
    6. 6. Pitfall No 1 - Underestimation
    7. 7. Pitfall No 1 - Underestimation
    8. 8. Pitfall No 1 – Underestimation <ul><li>The Learnings </li></ul><ul><li>Thoroughly research the issue before acting on it </li></ul><ul><li>Make sure your solution is robust enough to do the job </li></ul><ul><li>Listen to the advice of those around you </li></ul><ul><li>There is no need for a crisis to become a farce </li></ul><ul><li>Allocate the right resources from the outset </li></ul>
    9. 9. Pitfall No 2 - Ambiguity
    10. 10. Pitfall No 2 - Ambiguity <ul><li>The Learnings </li></ul><ul><li>Be straightforward in your messaging </li></ul><ul><li>Do not try to deliver subtle messages </li></ul><ul><li>Make sure there is no opportunity to read between the lines </li></ul><ul><li>Hidden messages = hidden agenda = distrust </li></ul><ul><li>Test your messages with a ‘tame’ employee </li></ul>
    11. 11. Pitfall No 3 – Misreading the Audience <ul><li>A young teacher from the city was sent to teach a class of 4-year-olds at a village school in Wales </li></ul><ul><li>Her first lesson was to teach the letter S so she held up a big photo of a sheep and said: &quot;Now, who can tell me what this is?” </li></ul><ul><li>Twenty blank faces looked back at her </li></ul><ul><li>&quot;Come on, who can tell me what this is?” </li></ul><ul><li>Eventually, one brave soul put up a tiny, reluctant hand and said: &quot;Is it a three-year-old Border Leicester?” </li></ul>
    12. 12. Pitfall No 3 – Misreading the Audience <ul><li>The Learnings </li></ul><ul><li>Research audience awareness of an issue in advance </li></ul><ul><li>If worried about pitching at the right level, test it first </li></ul><ul><li>Use message matrix/checklist to ensure you hit the right key </li></ul><ul><li>Don’t assume anything… </li></ul>
    13. 13. Conclusions <ul><li>Internal Communications </li></ul><ul><li>A discipline that will help motivate and engage employees </li></ul><ul><li>A tool for ensuring consistency in corporate messaging </li></ul><ul><li>A set of practices that facilitate change and focus </li></ul><ul><li>… and it can be fun too </li></ul>

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