Finding Your Voice Online Northern New Jersey Social Media Bootcamp (DarimOnline)
לכל איש יש שם <ul><li>Each man has a name, given him by God and given him by his father and mother </li></ul><ul><li>Each ...
What’s Your Name? (And Why Should I Remember It?) <ul><li>Names: a listening exercise  </li></ul><ul><li>Yes-and: the art ...
Intake Appointment <ul><li>Psychologists use intake appointments to: </li></ul><ul><ul><li>Learn about who you are, how yo...
Exercise: Intake Appointment <ul><li>What do you know about blogs? </li></ul><ul><li>What is your favorite Twitter feed / ...
Intake Results: Group Share <ul><li>Results (added post-conference from both sessions): </li></ul><ul><ul><li>Daily reads:...
Reading and Writing Blog Posts <ul><li>Read blogs to find out how to write blogs; then write blogs that are interesting to...
Exercise: Reading Other People’s Work <ul><li>Is it well-written? </li></ul><ul><li>Does it grab your attention? </li></ul...
Deconstructing the Text <ul><li>Is it well-written? </li></ul><ul><li>How’s the length? </li></ul><ul><li>Does it grab you...
Added Value = Required Value <ul><li>Valuable content responds to and serves your clients or constituents </li></ul><ul><l...
Status Updates: Questions to Consider <ul><li>Why do you update your Facebook or Twitter status? </li></ul><ul><li>Are you...
Find Inspiration Online <ul><li>Develop “ambient awareness” of conversations happening in Twitter, Facebook status updates...
Questions? <ul><li>[email_address] </li></ul><ul><li>Twitter.com/estherk </li></ul><ul><li>MyUrbanKvetch.com </li></ul><ul...
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Nnj Boot Camp Finding Your Voice

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A PowerPoint presentation by Esther D. Kustanowitz that guided discussion for Northern New Jersey Jewish Professionals attending Darim Online's NNJ Social Media Boot Camp. (December 10, 2009)

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Nnj Boot Camp Finding Your Voice

  1. 1. Finding Your Voice Online Northern New Jersey Social Media Bootcamp (DarimOnline)
  2. 2. לכל איש יש שם <ul><li>Each man has a name, given him by God and given him by his father and mother </li></ul><ul><li>Each man has a name, given him by his stature and his way of smiling, and given him by his clothes </li></ul><ul><li>Each man has a name, given him by the mountains and given him by his walls </li></ul><ul><li>Each man has a name, given him by the planets (stars) and given him by his neighbors </li></ul><ul><li>Each man has a name, given him by his sins and given him by his longing </li></ul><ul><li>Each man has a name, given him by his enemies, and given him by his love </li></ul><ul><li>Each man has a name, given him by his feast days and given him by his craft </li></ul><ul><li>Each man has a name, given him by the seasons of the year and given him by his blindness </li></ul><ul><li>Each man has a name, given him by the sea, and given him by his death. </li></ul><ul><li>-Zelda (b. 1914) </li></ul>
  3. 3. What’s Your Name? (And Why Should I Remember It?) <ul><li>Names: a listening exercise </li></ul><ul><li>Yes-and: the art of building </li></ul><ul><li>Jewish takeaway </li></ul><ul><li>Kol yisrael areyvim zeh lazeh (all Jews are responsible for each other) </li></ul><ul><li>Lo somchim al hanes (don’t depend on miracles) </li></ul><ul><li>Al tifrosh min hatzibur (don’t separate yourself from the community) </li></ul>
  4. 4. Intake Appointment <ul><li>Psychologists use intake appointments to: </li></ul><ul><ul><li>Learn about who you are, how you think </li></ul></ul><ul><ul><li>Determine goals for your program </li></ul></ul><ul><ul><li>Identify concerns or challenges </li></ul></ul><ul><ul><li>Establish open channel of communication </li></ul></ul>
  5. 5. Exercise: Intake Appointment <ul><li>What do you know about blogs? </li></ul><ul><li>What is your favorite Twitter feed / most often-read blog? What brings you back? </li></ul><ul><li>What is “your lens” on life? </li></ul><ul><li>What kind of commitment are you ready to make to social media? </li></ul>
  6. 6. Intake Results: Group Share <ul><li>Results (added post-conference from both sessions): </li></ul><ul><ul><li>Daily reads: Tablet, NY Times, JTA, IBN News, kosherNY, Jewish Week, JPost, MAC blogs, Gizmodo, Beth Kanter, newsletters from specific organizations/denominational streams </li></ul></ul><ul><ul><li>Why seek out daily reads?: to stay connected, because it’s interesting, different voices, in real time, accessible, trustworthy </li></ul></ul><ul><ul><li>Fears of starting social media involvement: privacy, keeping up the quality and frequency of posts, institutional vs. personal voices, finding readers, being too present in cyberspace, time commitment, “if it ain’t broke…” </li></ul></ul>
  7. 7. Reading and Writing Blog Posts <ul><li>Read blogs to find out how to write blogs; then write blogs that are interesting to read, considering: </li></ul><ul><li>Writer’s P.O.V. – authentic, creative, passionate </li></ul><ul><li>Length - (400 words/one screen for blogs, 140 chars for Tweets) </li></ul><ul><li>Visually interesting (graphics/photos/video) </li></ul><ul><li>Intertextual (hyperlink to other sites) </li></ul><ul><li>Authenticity – does the author know her stuff? </li></ul><ul><li>Themes </li></ul><ul><li>Characters </li></ul><ul><li>… all through your project’s/passion’s lens </li></ul>
  8. 8. Exercise: Reading Other People’s Work <ul><li>Is it well-written? </li></ul><ul><li>Does it grab your attention? </li></ul><ul><li>What points (or words, or characters) are most interesting to you? </li></ul><ul><li>How can you relate this text to your life, work, passion, project? </li></ul>
  9. 9. Deconstructing the Text <ul><li>Is it well-written? </li></ul><ul><li>How’s the length? </li></ul><ul><li>Does it grab your attention? </li></ul><ul><li>What points are most interesting to you? </li></ul><ul><li>How can you relate this text to your life, work, passion, project? </li></ul>
  10. 10. Added Value = Required Value <ul><li>Valuable content responds to and serves your clients or constituents </li></ul><ul><li>What makes your content compelling and valuable? </li></ul><ul><li>Does it serve both your organizational goals and the overall online discourse? </li></ul><ul><li>Is it part of a “trending topic”? </li></ul><ul><li>Is it personal and authentic? </li></ul>
  11. 11. Status Updates: Questions to Consider <ul><li>Why do you update your Facebook or Twitter status? </li></ul><ul><li>Are your updates personal or professional? </li></ul><ul><li>Do you struggle to be creative, or does your voice flow naturally? </li></ul><ul><li>Do people comment on your status updates / retweet your Tweets? </li></ul>
  12. 12. Find Inspiration Online <ul><li>Develop “ambient awareness” of conversations happening in Twitter, Facebook status updates, blogs </li></ul><ul><li>Participate in existing conversations </li></ul><ul><li>Favorite columnists – comment online, write posts inspired by (and linking to) them </li></ul><ul><li>Google Alerts - your passions as keywords </li></ul><ul><li>Ask your audience – what do they want? </li></ul>
  13. 13. Questions? <ul><li>[email_address] </li></ul><ul><li>Twitter.com/estherk </li></ul><ul><li>MyUrbanKvetch.com </li></ul><ul><li>JDatersAnonymous.com </li></ul><ul><li>EstherK.com </li></ul><ul><li>Blog.beliefnet.com/idolchatter </li></ul><ul><li>… and others… </li></ul>

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