Limmud - Using Social Media to Respond to Trends


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My presentation to the Jewish Communal Professionals track at the 2010 Limmud Conference at University of Warwick, UK.

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  • IMAGE – GA Blogs and Twitter, also Facebook for a more “inner circle” experience/expressions Micro-communities – Jewish journalism, the ROI Community, Jewlicious, PLP, IKAR, and others, locally, domestically, internationally. My work is always online, even when I’m sleeping. Enables me to be present even when I’m trapped in JFK trying to get to Limmud Deepening relationships by enabling me to be present in people’s lives even when I’m far away, express support or solidarity instantly..
  • IMAGE – You don’t have to become: An IT specialist - “tech-savvy” / “a tech geek” Social Media Revolution clip
  • What are your thoughts on this poem? How is reputation shaped? 5 minutes of discussion on what in this poem spoke to you. Our name and reputation are only to an extent within our control.
  • Reputation, as we learned in the Zelda poem, is not always within your control. And the Breakfast Club discovered this as well - for each, identity was partly the social construct and partly the emerging self that resented categorization. And in their final note to the principal they note that although they accept that they had to spend a Saturday in detention for something that was deemed as wrong, they don’t accept the command that they explain themselves to him. The authority figure has already made up his mind. What’s important is that each of these five characters (and even the other characters, the principal and the janitor) are very resentful of labels – each has an idea of who he or she is, and it’s so much more nuanced than the role they play, than their easiest possible definitions. To an extent, people like to generalize us into categories, some of which we embrace, but others of which we can change by creating a name and reputation beyond assumptions. Again, the loss of control is
  • IMAGE ANATEVKA MARKET As Jews, we’re a small community within the larger world, but still insist on making it smaller through a game that some have elevated to an art – Jewish geography. Way before people were building tenuous bridges that connected actors through the nexus of Kevin Bacon, Jews would choose doctors, lawyers, potential matches for their children, etc all through the Jews they already knew. Today’s internet might call these “social recommendations” – suggestions made by people you trust. And social recommendations are the basis of today’s web strategies. When it first came around, Silicon Valley called it “Web 2.0” – now that Jewish nonprofits are beginning to embrace the term, Silicon Valley is calling soemthing else – the social web, perhaps. PLUG FOR IMPROV SESSION
  • Networks are increasingly social – personal recommendations and peer reviews are trusted more than product descriptions. Power to the people! Mutual responsibility – or if you prefer, “covenant” Value of community for support Without geographical boundaries, what binds us together? (“fairy godmother” - twelpforce )
  • While misinformation can spread, corrections can also spread quickly, making “damage control” faster and easier Social media savvy-folks like to be “in the know” – like a VIP info list Creating trusted relationships with your clients establishes you as an authority/inside source Trust brings referrals – forwarded emails, shared posts, retweets etc.
  • Link above - - “Numa, Numa” “Charlie bit my finger,” “dramatic chipmunk,” “David After Dentist” Maccabeats, 20 things to do with matzah
  • That’s a viral vidoe. Everyone wants a video to go viral, but misinformation (or worse, accurate information that you wish was never released) gone viral is anxiety provoking. But FIGHT THE FEAR
  • This story is instructive on two levels – 1) sometimes twitter or FB is the best way to reach someone, and 2) you can’t always believe what you read, but often feel better having a response. “I will not be ignored…”
  • People were livid. VA had a chance to regain our loyalty by being nice, considerate and honest. None of that happened, and the rebellion began. Periodic checkins on twiitter could have made us feel like customers and not prisoners.
  • Effective social media interactions – in nonprofit or for profit…all about strengthening relationship. Which leads us to why we give to the causes we give and what kinds of methods we’re using these days.
  • Would you give this man a coin? Why or why not? Are those values that inform your giving interests? Humor, value, a person with a face and a cause. “I’ve been framed.”
  • IMAGE - RED CROSS, DIGITALES POR CHILE UPDATE STATS It’s easy, so people do it. Whether or not “easy” is the best kind of charity in terms of ideology and personal commitment, every little bit helps, and can be a gateway to a larger commitment
  • Beth Kanter’s birthday wish dedicated her birthday to help send Cambodian students to school: goal $530, raised $4,540 (more at , @kanter)
  • SCREENCAP of INDIEGOGO FR PAGE Participation from 3 countries, X cities, people whose lives had intersected with mine, some briefly and some continuously.
  • Not all methods work for all people, and depends on their beginning level
  • Use this picture not just to curry favor with the Brits, but to address the subject of authenticity. This show used to be Friends, imported to GB, very successfully. Then Coupling was reimported from the UK back to the US and it failed. In the interim, the best character on this show, Jeff, was whisked away with little warning and replaced with the insipid and whiny Jeff-Lite, Oliver. This was inauthentic and unsatisfying. End of show. End of authenticity. Just saying.
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