Learning a foreign languageHow to acquire it in a business-oriented level                          By INSTITUTO HISPANIA
Index Spanish, the current scenario in a global economy            Advantages of Studying a Foreign Language              ...
Advantages of Studying a Foreign Language             •   Mobility             •   Identity          •      Work Opportuni...
Advantages of Studying a Foreign LanguageWITH FOREIGN LANGUAGES                  WITHOUT FOREIGN LANGUAGES  Employability ...
Spanish Speaking CountriesIn North America  Mexico, USA,In Central America   Costa Rica, El Salvador   Honduras, Guatemala...
Global Imprint of Spanish Language            • Spanish is spoken in 22 countries Massive    • Spanish population is 340 m...
Reasons to Learn Spanish Language          • Adapting to the changing pattern of business            world.          • Cou...
Impact of Spanish Language    Become a global citizen•   Prepare people to live   •   Learning another language        •  ...
Areas of benefit                       ORGANIZATIONAL LEVEL                                                       Facilita...
Areas of benefit             •Helps to handle staff  MANAGEMENT •Creates culture     LEVEL    sensitivity                 ...
Economic benefits                                                         New                                             ...
•International competence Business volume increment             Positive changes                                        an...
Investment and joint ventures by Indiancompanies                      Indian companies including NRI firms                ...
Indian Companies’ presence in the followingHispanic countriesIT CompaniesTCS               Pharmaceutical companiesAegis  ...
Investment and ventures in India from Latin Americancompanies                                                  Sales Brazi...
International Organizations where Spanish isofficial language•United   Nations UN•European Union EU•United Nations Economi...
In the Media WorldSpanish is used often allover the world to broadcastglobal trends and news dueto the wide range ofSpanis...
Language benefits for a working professional                                    Direct Marketing                          ...
Fun facts about SpainFootball is their second religionSpaniards like to partySpain has the highest numbers of bars, restau...
Contact usINSTITUTO HISPANIAHeadquartersD-59 Hauz Khas, New Delhi 110016Telephone : (011) 26968016, (011)26968043,Mobile :...
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Spanish as a linguistic tool in the international market

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We are a business-oriented Spanish Institute which main audiences are companies and colleges. Our mission is to prepare current and future businessmen for the massive demand within the Indian market requiring professionals with different backgrounds and a specific Spanish Level to perform in the whirlwind of opportunities arising due to current cooperation between Iberoamerica and India.

Be aware, get informed and turn yourself into the professional the international market needs!

For any inquiries please write to pr.delhi@institutohispania.com or contact us to +918800907260

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Spanish as a linguistic tool in the international market

  1. 1. Learning a foreign languageHow to acquire it in a business-oriented level By INSTITUTO HISPANIA
  2. 2. Index Spanish, the current scenario in a global economy Advantages of Studying a Foreign Language Spanish Speaking Countries - Global Presence of Spanish Language Reasons for Studying Spanish Language – Areas of benefit Economic Benefits – World Economics Joint Ventures with India
  3. 3. Advantages of Studying a Foreign Language • Mobility • Identity • Work Opportunities • Work Force Sustainability • International Dimension
  4. 4. Advantages of Studying a Foreign LanguageWITH FOREIGN LANGUAGES WITHOUT FOREIGN LANGUAGES Employability Less work offers Intercultural Less promotion Competence possibilities Personal and social development Narrow vision A multilingual person is given high importance and enjoys enhanced relationship
  5. 5. Spanish Speaking CountriesIn North America Mexico, USA,In Central America Costa Rica, El Salvador Honduras, Guatemala, Nicaragua, Panama, Puerto Rico Dominican Republic, , Cuba In EuropeIn South America Spain Argentina, Bolivia, Chile, Colombia, Ecuador, In Africa Paraguay, Peru, Uruguay & Venezuela Nueva Guinea
  6. 6. Global Imprint of Spanish Language • Spanish is spoken in 22 countries Massive • Spanish population is 340 millions • Spanish is second language in USA Savvy • Spanish is second official language in Relevant • United Nations
  7. 7. Reasons to Learn Spanish Language • Adapting to the changing pattern of business world. • Could be utilized for the purpose of curriculum development & vital addition to your resume. • A language enables you to communicate with others. • A language helps you to communicate adequately in that country and helping people from those countries when they come to India.
  8. 8. Impact of Spanish Language Become a global citizen• Prepare people to live • Learning another language • Spanish is also one of in a multicultural improves your English the easiest foreign society & to deal with language skills by challenging languages to learn knowledge, sensibly, t situations where you have to because its vocabulary olerantly & mutually. be linguistically savvy i.e. is almost similar to Negotiation English and its written• Knowing another form is almost language gives you a • Language unite people in this phonetic. wider understanding stressful international of world affairs panorama
  9. 9. Areas of benefit ORGANIZATIONAL LEVEL Facilitating Unprecedented number leadership and team of new joint ventures work The use of a foreign language will help Increment of different your company to grow Improving process of cultural background in as fast as the market decision making the personnel of demands organizations Reducing miscommunication
  10. 10. Areas of benefit •Helps to handle staff MANAGEMENT •Creates culture LEVEL sensitivity •Intercultural training helps to be aware SOCIAL LEVEL about the client’s expectations
  11. 11. Economic benefits New soft skills • Individual becomes more individual marketable for jobs and competent Post Industrialization : People had to educate themselves to keep up with the changes in • Companies often offer raise technology. to employee’s who know companies Spanish due to the massive On today’s market they can reach globalisation, people need to get educated in foreign language to keep up with • Small businesses can business world. expand their customer base society by opening up to Hispanic markets
  12. 12. •International competence Business volume increment Positive changes and favorable mindset of 30 Spanish countries $ 2.1 billion in year 2000 25 towards India $ 17.2 billion in year 2009 20 2000 $30.0 billion by end of 2012, 15 2009 2012 10 5 0
  13. 13. Investment and joint ventures by Indiancompanies Indian companies including NRI firms have invested about 12 billion dollar in the regions of IT, Pharmaceuticals, agro- chemicals, Steel, Mining, Agro- business, Energy, Wind energy, Automobiles etc The Indian companies have developed a new NEAR SHORE business model of 12/12 in which they serve their North America clients for 12 hours from the same time zone operations in Latin America and the remaining 12 hours from India
  14. 14. Indian Companies’ presence in the followingHispanic countriesIT CompaniesTCS Pharmaceutical companiesAegis AgrochemicalInfosys Ranbaxy Dr. Reddy’s Labs United Phosphorus Ltd:Mahindra Satyam Acquired two ArgentinaWipro Torrent companiesHCL Zydus Cadila, Punjab Chemicals andGenpact Cipla crop protection Ltd: Claris Life sciences Acquired ArgentinaPatni Computers company- SintesisCognizant Dabur Quimica, turnover 50 million.etc. etc.
  15. 15. Investment and ventures in India from Latin Americancompanies Sales Brazilian companies with major 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr presence : Marcopolo, Sunley Fashion, Stefanini, Gerdau. Followed by Argentinean Companies such as: Galileo, Biosidus. 58% Mexican Companies also invest like: Cineopolis, Homex 9% And presence of Colombian and 10% Peruvian Companies can be 23% represented by: FANALCA, Aje Group
  16. 16. International Organizations where Spanish isofficial language•United Nations UN•European Union EU•United Nations EconomicCommission•World Trade Organization WTO•International Labor Organization Commercial CountryILO Forums Conferences Trades Alliances•Interpol•FIFA•In Switzerland, Spanish is thenative language of 1.7% of thepopulation, representing thelargest minority after the fourofficial languages spoken in thatcountry
  17. 17. In the Media WorldSpanish is used often allover the world to broadcastglobal trends and news dueto the wide range ofSpanish-speaking Noticial 41 Noticieroaudience. USA UnivisionHere some examples of themost influent TV networksworldwide BBC Mundo CNN en español Telemundo
  18. 18. Language benefits for a working professional Direct Marketing With potential customersSpanish is a powerfulalternative to achieve highreturns. Helps to obtain Valuable information about markets and facilitiesIt allows undeniableadvantages for assessmentprofitability reflected in theapproximately growth of 80 to90% of success in the last four Responsesyears. Obtained directly 60% of the companies In Spain/Latin America reach customers directly
  19. 19. Fun facts about SpainFootball is their second religionSpaniards like to partySpain has the highest numbers of bars, restaurants and coffee shops in EUMadrid subway system is the third in the world by number of kilometers covered after London and New YorkSpain has been the biggest donor of organs in the world for 15 consecutive yearsThe Spanish national anthem has no lyrics
  20. 20. Contact usINSTITUTO HISPANIAHeadquartersD-59 Hauz Khas, New Delhi 110016Telephone : (011) 26968016, (011)26968043,Mobile : (0) 9871308911e-mail : info@institutohispania.comBranches inDelhi, Mumbai, Chennai, Pune, Banagalore

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