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The role of Social Crowdsourcing  in the Mobiquitous Tourism      Presented by Essia Ben Moussa « Mobile Business Intellig...
Outline     1 Introduction     2 Social Networks in the service of Tourism     3 Crowdsourcing     4 Mobility and Mobi...
Introduction     A            huge          number           of      informations, opinons, ideas, experiences   is      ...
Social Networks in the service of                   Tourism     Social Networks : Facebook , Twitter     « Social Networ...
Crowdsourcing     Lebraty (2009) : the outsourcing by an organization, via      a website, of an activity with a large nu...
Crowdsourcing     Brabham (2009) : a system that operationalizes      the wisdom of the crowd and a mechanism that      b...
Mobility and Mobiquitous Information                       Systems     « Mobiquity » (MOBility of SmartPhones and ubiQUIT...
Mobility and Mobiquitous Information                        Systems     The Smartphone     Platforms mobile applications...
Expected Contribution     The processes of collecting massive data        Their real-time analysis        How to presen...
Conclusion     The great exchange of information on social media may be     considered as a major factor of procurement of...
Thank you for your Attention11
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The role of social crowdsourcing in the mobiquitous tourism

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The role of social crowdsourcing in the mobiquitous tourism

  1. 1. The role of Social Crowdsourcing in the Mobiquitous Tourism Presented by Essia Ben Moussa « Mobile Business Intelligence Workshop Hammamet, January, 13-15, 2013 »
  2. 2. Outline  1 Introduction  2 Social Networks in the service of Tourism  3 Crowdsourcing  4 Mobility and Mobiquitous Information Systems  5 Expected Contribution  6 Conclusion2
  3. 3. Introduction  A huge number of informations, opinons, ideas, experiences is shared on social networks  Tourists’ feedback  Social Tourism  Crowdsourcing and Big Data  SmartPhones3
  4. 4. Social Networks in the service of Tourism  Social Networks : Facebook , Twitter  « Social Networks» + « Tourism » (TripAdviser)  To choose a cultural activity without being sometimes the objective of the registration of a user in a social network4
  5. 5. Crowdsourcing  Lebraty (2009) : the outsourcing by an organization, via a website, of an activity with a large number of individuals  Brabham (2008b): a company publishes an online problem. A vast number of individuals offer solutions to this problem, then the most successful ideas are rewarded and the company uses them for its own benefit5
  6. 6. Crowdsourcing  Brabham (2009) : a system that operationalizes the wisdom of the crowd and a mechanism that benefits from the collective intelligence of “online” users for productive purposes  Exemple of Crowdsourcing Systems on the Web: Wikipédia6
  7. 7. Mobility and Mobiquitous Information Systems  « Mobiquity » (MOBility of SmartPhones and ubiQUITY of internet (Miranda, 2011)  Health, m-payment, m-commerce, tourism…  Fixed Internet  Mobile Internet7
  8. 8. Mobility and Mobiquitous Information Systems  The Smartphone  Platforms mobile applications :AppStore for iPhone and Marketplace for Android System  QR Codes Jexplique les QRCodes à mon grand-père  RFID(Radio-Frequency IDentification)  NFC (Near Field Communication)8
  9. 9. Expected Contribution  The processes of collecting massive data  Their real-time analysis  How to present them to the consumer  An experience, a recommendation or a disclaimer shared on social media  a tourists decision to visit or not a museum  The need of a mobile application wich can answer to the immediate cultural needs of a tourist9
  10. 10. Conclusion The great exchange of information on social media may be considered as a major factor of procurement of the mobiquitous tourism A tourist can sometimes change his choice of a cultural activity according to some recommendations that he read on social networks10
  11. 11. Thank you for your Attention11

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