Essential Credentials


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Essential Communications B2B technology marketing credentials. Essential is a full servicedigital and traditional media marketing agency. From direct mail pieces to social media and telemarketing to email marketing. For more info call 01635 43967

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Essential Credentials

  1. 1. B2B Marketing & PR Services for Technology Companies1
  2. 2.  We are a marketing and PR agency with a real passion for technology  With a wealth of knowledge across the channel, we are ideally placed to take your marketing to the next level  As a specialist B2B technology marketing and PR agency our experienced team all have one thing in common – they love IT.2
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  4. 4. The list is endless, but here are the main reasons our clients form long term partnerships with us:  We’re highly proactive and quick to respond  We go that extra mile  We understand the channel inside out  We are genuinely passionate about all things ‘technology’  We keep up to date with the latest marketing trends  We have a keen eye for detail  We’re a fun bunch to work with4
  5. 5.  Our unparalleled experience has been harnessed by these brands. Will you join them?5
  6. 6. Without Essential we do not believe we would be such a success in the markets we operate in. Keith Robinson, PBG Director EMEA at Avnet Technology Solutions Essential provide the rare combination of marketing expertise and a clear understanding of Auto ID technology. Mike Pitt, Regional Sales Manager at Zebra Technologies Europe Ltd If your marketing activities need better organisation and focus I would definitely suggest the services of Essential Communications, they will certainly enable you to meet this goal and add value to your business. Darren Wildman, Sales Director, Kelgray Group6
  7. 7.  Through all our marketing activity, we ensure that strategy is at the very core; getting you the best results.  We can help you with:  Web design  Print & direct mail  Email marketing  Collateral design  Telemarketing  Mobile marketing  PR  Co-op / MDF management  Social media  Events  Marketing planning  Video & audio production7 01/03/2011
  8. 8. There are two main ways that we partner with our clients, the embedded approach and the project approach. Embedded We work closely with your business to help drive strategy and implementation, attend meetings with your channel partners and, to all intent and purposes, become one of the team. Our embedded clients really love this approach as it adds tremendous value to their business without increasing headcount. Projects Whilst we enjoy being embedded we are just as happy to work on single or multiple projects; so if you have a website to build, a product to launch or want to run an integrated campaign our team is here to help. Whatever your project we will sit down with you to go over the objectives, target audience, timelines and budget to ensure that we deliver a campaign that meets or exceeds your goals.8 01/03/2011
  9. 9. Avnet / Motorola SCANNERMAN & Is It Rugged? Objective: We were approached by Avnet to increase awareness and demand for Motorola rugged mobile computers and barcode scanners. Each device offered specific capabilities and core competences. Campaign: We created Bjorn, a zany character with a real passion for extreme device testing. Through a series of humorous videos, Bjorn did everything from freezing a scanner in a block of ice to shooting a mobile computer with a shotgun. The campaign was supported by a microsite and integrated social media campaign. The videos received a massive number of views and Avnet & Motorola became the buzz of their industry. Bjorn received coverage in key vertical publications online, raising his profile across the web.9 01/03/2011
  10. 10. Codegate – PR & social media management Objective: Following the success of Essential’s PR campaigns, Codegate asked Essential to establish a strong social media presence for its business to further extend the reach of its PR and to position its Chairman as an industry thought leader. Campaign: From blog design, implementation and management to twitter management and monitoring, Essential works seamlessly with Codegate to co-create and publish valuable content and increase followers & readership. We ensure that each platform is being utilised effectively, consistently providing focussed ideas of how to push the brand to new audiences through PR & online strategies across an array of media types. We provide a listening service across all platforms and actively seek out opportunities for guest blogging, online PR, prospect engagement and follower acquisition. Codegate’s following has steadily increased since launch and their content is regularly shared across the social web and featured on industry blogs.10 01/03/2011
  11. 11. Avnet / Motorola – Marketplace Objective: European research into IT resellers showed the single largest support requirement from resellers was for business development & sales support. This identified a key opportunity for Avnet to help its resellers to drive new business. Campaign: Marketplace provides a branded platform for end users to search and find ‘Avnet Approved Resellers’ and provides resellers with a customisable profile page to which they can upload materials such as case studies, white papers and brochures. Interlinked native language sites were created for the UK, France, Germany, Italy and the Benelux. The site launch is being supported by a high profile PR and online advertising campaign.11 01/03/2011
  12. 12. Avnet UK – Bell website integration Objective: Avnet’s acquisition of Bell Microproducts required a widespread migration of vendors and content from Bell’s websites into the existing Avnet web platform. This all had to be completed in a very short space of time to tie in with the global rebrand of Bell to Avnet. Campaign: Essential project managed the integration working closely with over 20 marketing and business contacts across Avnet and a variety of external agencies. The project involved the creation of over 1,000 new pages of content, creation of microsites within the main site and design of web banners. Despite a number of challenges the project was delivered on time and to budget.12 01/03/2011
  13. 13. Blackroc – Psion Workabout Pro animation Objective: Blackroc were looking to build awareness within the channel around Psion’s Workabout Pro and its applications and benefits for the supply chain. All aspects of the supply chain needed covering, from picking & packing, to proof of delivery and damage reporting. This message had to be conveyed in an entertaining and memorable way, ensuring the audience was engaged. Campaign: Essential created an entertaining animation that took the viewer through the supply chain journey. This was hosted on a dedicated microsite where resellers were invited to watch the animation and subsequently answer questions about the animation for their chance to win the newly launched Nintendo Wii. The animation was promoted via Blackroc’s reseller enewsletters and through PR with online publications.13 01/03/2011
  14. 14. Feeling inspired? Ready to take your marketing to the next level? Then get in touch. Call us on (+44) 01635 43967 Drop us an email Visit our website Join us on LinkedIn: Follow us on Twitter:14 01/03/2011