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GENN001 Humanities Lec. 4


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GENN001 Humanities Lec. 4

  1. 1. Humanities Lecture (4)Innovation
  2. 2. What is Innovation? Creativity is about coming up with ideas while innovation is about"bringing ideas to life.― While individuals may display creativity,innovation occurs in the organizational context only, by bringingcreative ideas to life Invention refers more directly to thecreation of the idea or method itself,whereas innovation refers to the use of anew idea or method.
  3. 3. What is Innovation? Innovation is the creation of better or more effectiveproducts, processes, services, technologies, or ideas thatare accepted by markets, governments, and society
  4. 4. The Idea HunterAndy Boyton & Bill Fischer
  5. 5. Thing VS Idea ―If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.‖ George Bernard Shaw George Bernard Shaw the only person to have beenawarded both a Nobel Prize in Literature (1925) and anOscar (1938)
  6. 6. The I- PrinciplesBe Interested not just interestingDiversify the huntExercise hunting for ideasBe Agile in hunting for ideas
  7. 7. Be Interested not just interesting―I have no special talents. Iam only passionatelycurious.‖ Albert Einstein―Good artists copy. Great artists steal.‖ Pablo Picasso
  8. 8. Diversify the hunt―I almost never look to the existing discipline for newideas.‖ Jack Hughes―It is hardly possible to overrate the value... Of placinghuman beings in contact with persons dissimilar tothemselves, and with modes of thought and action unlikethose with which they are familiar.‖ John Stuart Mill
  9. 9. Exercise hunting for ideas―People learn by doing... And by reflecting on what theyare doing. Training yourself to notice things is part of theobservational platform‖―Writing down your thoughts and observations andkeeping them in areadily accessible place-are necessaryhabits of the Hunt‖
  10. 10. Be Agile in hunting for ideasAgile means to move quickly and lightlyAgile means quick or livelyAgile means flexible
  11. 11. Principle One: Do what you love.Passion is everything. Innovation—which simply means—new ways of doingthings that improve our lives---cannot flourish unless you are truly obsessedwith making something better—be it a product, a service, a method or a career.
  12. 12. ―Have the courage to followyour heart and intuition.They somehow already knowwhat you truly want tobecome.‖
  13. 13. ―Passion won’t protect you against setbacks, but it will ensure that no failure isever final.‖ – Bill Strickland
  14. 14. Principle Two: Put a dent in the universe.This speaks to vision. Innovation doesn’t take place in a vacuum. You need toknow where you’re going, what the ultimate destination is, and you need toinspire others.
  15. 15. Passion fuels the rocket, but vision points the rocket to its ultimate destination.
  16. 16. Principle Three: Kick start your brain.Creativity leads to innovative ideas. Jobs believes that a broad set ofexperiences expands our understanding of the human experience. A broaderunderstanding leads to breakthroughs that others may have missed.Breakthrough innovation requires creativity and creativity requires that you thinkdifferently about…the way you think.
  17. 17. ―Creativity is justconnecting things.‖
  18. 18. Principle Four: Sell dreams, no t products.Your customers don’t care about your product, your company or your brand. Theycare about themselves, their hopes, their dreams, their ambitions. Help them fulfilltheir dreams and you will them over.
  19. 19. ―The people who are crazyenough to change the worldare the ones who do.‖ —Apple Ad
  20. 20. PrincipleFive:Say no to1,000things.
  21. 21. ―Innovation comes from saying noto 1,000 things to make sure wedon’t get on the wrong track or tryto do too much.‖
  22. 22. PrincipleSix: Createinsanelygreatexperiences.
  23. 23. PrincipleSeven:Master themessage.
  24. 24. You can have the most innovative idea in the world, but if you can’t get peopleexcited about it, it doesn’t matter. Steve Jobs is considered one of the greatestcorporate storytellers in the world because his presentations inform, educate andentertain.
  25. 25. “We don’t need you. You haven’t gotten through college yet.”“Get your feet off my desk. Get out of here. You stink and we’re not going to buy your product.”“Your problem is that you still believe the way to grow is to serve caviar in a world that seems pretty content with cheese and crackers.”“There’s no reason why anyone would want a computer in their home.” Imagine how one young man with big dreams must have felt when he heardthe following. Of course, these statements were all directed at one time oranother to Steve Jobs.
  26. 26. “Dream bigger.”Perhaps the ultimate lesson that Jobs teaches us is that innovation requiresrisk-taking and risk taking takes courage and a bit of craziness. See genius inyour craziness. Believe in yourself and your vision and be prepared toconstantly defend those beliefs. Only then will innovation be allowed to flourishand only then will you be able to lead an ―insanely great‖ life.