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Shopping Reinvented: Next Generation Apparel Retailing

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Shopping Reinvented: Next Generation Apparel Retailing

  1. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL SHOPPING REINVENTED NEXT-GENERATION APPAREL RETAILING
  2. WHY “SHOPPING REINVENTED”?
  3. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION 14 BILLION RETAIL SQ FT Source: ICSC.org INTRO
  4. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION 19 BILLION CATALOGS Source: CarbonRally.com INTRO
  5. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION Source: Royal PIngdom 234 MILLION WEB SITES Source: Royal Pingdom INTRO
  6. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION 1.81 TRILLION TEXTS Source: CTIA INTRO
  7. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION 90 TRILLION E-MAILS Source: Royal Pingdom INTRO
  8. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION UNPRECEDENTED (OFTEN UNFILTERED) DATA The Average Consumer is Bombarded with 34GB of Data per Day INTRO
  9. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION THE POINT? ENGAGEMENT IS MANDATORY INTRO
  10. QUICK HITS: INTERESTING ENGAGEMENT TACTICS
  11. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION DVF: HIGH DEFINITION RUNWAYS IN THE STORE QUICK HITS
  12. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONQUICK HITS BURBERRYS: FROM RUNWAY TO ‘ADD TO CART’
  13. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION BARNEYS: 3-D DENIM QUICK HITS
  14. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONQUICK HITS
  15. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION TIMBERLAND: ALL-CHANNEL 3-D QUICK HITS
  16. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION TIMBERLAND: ALL-CHANNEL 3-D QUICK HITS • 3-D Microsite • 3-D Window Displays • Recycled 3-D glasses • Product X-Rays • TV Commercials • “Virtual Forest” on Facebook
  17. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONQUICK HITS APPLE STORES: “TOURIST ATTRACTION” CULTURE
  18. FUNDAMENTAL SHIFTS IN HOW WE ENGAGE SHOPPERS
  19. SHIFT: RELENTLESS ONSLAUGHT OF TRANSFORMATIONAL NEW DEVICES
  20. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONDEVICES
  21. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONDEVICES
  22. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONDEVICES
  23. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONDEVICES
  24. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION FOREVER WIRED, CONSTANTLY CONNECTED DEVICES
  25. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION INTERACTIVE TV: BIG PLAYERS ARE INVESTING DEVICES
  26. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION INTERACTIVE TV: SHOPPING FROM THE SOFA? DEVICES PLAYSTATION STORE
  27. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION NETFLIX INSURANCE POLICY: ALL-CHANNEL INTEGRATION DEVICES
  28. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION ESCALATE ALL-CHANNEL INTEGRATION: CLIENTELING ON THE IPAD DEVICES
  29. SHIFT: THE RISE OF SOCIAL NETWORKING HAS PUT THE CROWD IN CONTROL
  30. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL THE “LIKE BUTTON” IS THE EASY PART SOCIAL
  31. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL FACEBOOK AS A DESTINATION SOCIAL
  32. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL FACEBOOK AS A DESTINATION SOCIAL
  33. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call SOCIAL
  34. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION SHOCKHOUND STORE BUYERS BECOME SELLERS SOCIAL
  35. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONSOCIAL
  36. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATIONSOCIAL
  37. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION BUYERS BECOME BUYERS SOCIAL
  38. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION BUYERS BECOME PROMOTERS SOCIAL
  39. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION BUYERS BECOME MERCHANDISERS
  40. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION BUYERS BECOME MERCHANDISERS -6 million unique visitors a month -400,000 likes added daily -30,000 new sets are created daily
  41. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL SOCIAL GAMING: AN UNTAPPED FRONTIER? 60M US Social Gamers 53% Women Virtual goods are a huge part of the experience $200 Annual Spend per Player Source: NPD Group SOCIAL
  42. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION MONETIZING SOCIAL GAMES Whenever a My Town player is near an H&M location, virtual goods from the new Blues collection will appear in the game SOCIAL
  43. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION MONETIZING SOCIAL GAMES Whenever a player is near an H&M location, virtual goods from the new Blues collection will appear in the game Players can review the product details of the items, and if they check in an item, they earn game bonus points SOCIAL
  44. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION MONETIZING SOCIAL GAMES Whenever a player is near an H&M location, virtual goods from the new Blues collection will appear in the game Players can review the product details of the items, and if they check in an item, they earn game bonus points Additionally, players receive discounts and promotions for real goods available in nearby stores , and points for scanning in-store product bar codes. SOCIAL
  45. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION MONETIZING SOCIAL GAMES -10.6M Branded Impressions -700,000 Online Check-ins -350,000 In-store Check-ins SOCIAL
  46. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL RETAIL THERAPY: PRODUCT PLACEMENT IN VIRTUAL SHOPS
  47. SHIFT: LOCATION, LOCATION, LOCATION
  48. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION LOCATION BASED SERVICES DEFINED LOCATION A location-based service (LBS) is an information or entertainment service that is accessible with mobile devices and takes advantage of the geographical position of the mobile device.
  49. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL 26% 10% 63% Consumers are interested in allowing their phone to automatically share their location in exchange for perks Source: Mobile Marketing Association have used a mobile phone service that automatically determines your location use mobile location services at least once a week of Apple iPhone owners use location services at least once a week GOING LOCAL: CONSUMER ADOPTION DATA Key Research Takeaways Nearly half who noticed any ads while using location-based services took at least some action LOCATION
  50. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL “SHOP ALERT” TEXT MESSAGES LOCATION
  51. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION DISCOUNTS FOR MOBILE CHECK-INS LOCATION
  52. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL MICRO LOCAL INSIDE THE STORE LOCATION
  53. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL SHOPKICK EARLY ADOPTERS TRY VARIED TACTICS • Special offers at Macy’s • Kickbucks for trying featured products at Sports Authority • Kickbucks for learning about products at Best Buy LOCATION
  54. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL ESCALATE POCKET KIOSK ENRICHES STORE SHOPPING LOCATION
  55. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL • More intense, ongoing relationships with prospective shoppers • Engage shoppers before, during and after the sale • Collect a new spectrum of data to further identify shopper behaviors and patterns on the path to purchase • Drive store traffic and incent shoppers to buy more, more often CUSTOMER ENGAGEMENT BENEFITS OF L.B.S.
  56. SHIFT: AUGMENTING RETAIL
  57. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION TISSOT: SHOP WATCHES FROM STORE WINDOWS A/R PLAY MOVIE
  58. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION TISSOT: SHOP WATCHES FROM STORE WINDOWS A/R 85% Sales Lift During Two-Week Campaign
  59. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION ADOPTION IS ON THE RISE A/R
  60. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION RETAILERS ARE AUGMENTING A/R
  61. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION CISCO’S NEXT GEN VIRTUAL FITTING ROOM A/R
  62. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL HOSTAGE WEAR: MOBILE (AND LOCAL!) A/R STORES Los Angeles Moscow Paris London Barcelona Tokyo Santa-Clara New York Chicago Beijing Sydney Cape Town Geneva Dubai Seattle Amsterdam Madrid Rome Berlin Marseille
  63. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL • Very high engagement with the brand • Extends reach by bringing unique brand experiences to people who otherwise would not have access • Fun experiences are often “sticky” • Generate and nurture leads CUSTOMER ENGAGEMENT BENEFITS OF A/R
  64. INTRO QUICK HITS DEVICES SOCIAL A/R CLOSINGLOCATION N BUILDING: A/R OVER THE TOP (AND SIDE)? A/R
  65. SUMMARY & CONCLUSIONS
  66. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL SO MANY OPPORTUNITIES (SO MANY THREATS) Market conditions, technology, connectivity are clearly working together to change consumer expectations and behaviors It’s time to take stock of our strategies and look for ways to evaluate, exploit, and expand the opportunities inherent in today’s rapidly evolving consumer landscape… INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL
  67. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL SO MANY OPPORTUNITIES (SO MANY THREATS) Market conditions, technology, connectivity are clearly working together to change consumer expectations and behaviors In short, it’s time to REINVENT SHOPPING INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL
  68. INTRO QUICK HITS A/RDEVICES CLOSINGLOCATIONSOCIAL CLOSING GETTING STARTED 1. Assign an owner (with executive sponsorship) 2. Understand your customers’ (current or targeted) affinity for/adoption of technology, social networks, etc. 3. Evaluate your commerce platform and your ability to extend and adopt to new devices, platforms, networks 4. Measure your organization’s tolerance for trial (and error)
  69. Blue Martini e-Commerce Blue Martini Contact Center Blue Martini Order Management Warehouses Suppliers & 3PL Stores Partners and Affiliates Integrated Systems/Services Call Center m-Commerce Pocket Kiosk Social Shopping Tweet Desk Store Kiosk Digital Signage Clienteling Store PortalBrand_A.com Brand_B.com B2B.com Customer Catalog & Content Pricing & Promotions Orders Inventory Escalate All-Channel Commerce • Payment Processing • Tax • Address Validation • Fraud Check • WMS • Merchandising Gift Registry
  70. THANK YOU

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