G4 - Sveriges radio

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Hyper Island Interactive Art Directors Group 4 - Problems and Opportunities

"How might we arouse user's interest about the extraordinary archive and make the experience inspiring?"

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  • G4 - Sveriges radio

    1. 1. SVERIGES RADIO User Experience Research Hyper Island IAD11 Group 04
    2. 2. Evelina Fernanda Miia Country Esa
    3. 3. Problems 1. VISUAL PRESENTATION • Information overflow • Lack of affordance • No clear hierarchy of content
    4. 4. Opportunities 1. VISUAL PRESENTATION • Clarify purpose of site about being radio • Invite user to explore content • Simplify layout
    5. 5. Problems 2. ATTRACTING MORE VISITORS • Content management • Information architecture • Complex navigation
    6. 6. Opportunities 2. ATTRACTING MORE VISITORS • Improve navigation • Personalize experience • Accessible content
    7. 7. Problems 3. EMOTIONS • Lost • Frustrated • Uninspired
    8. 8. Opportunities 3. EMOTIONS • Increase engagement • Inspirational • Emotional intelligent experience
    9. 9. HOW MIGHT WE... Arouse the user’s interest about the extraordinary archive and make the experience more inspiring?
    10. 10. THANK YOU!

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