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WidgetAvenue Offer

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WidgetAvenue Offer

  1. 1. Widget Avenue I.D. <ul><li>WidgetAvenue is a subsidiary of LogDirect.com. </li></ul><ul><li>Founded in 2001 by Emmanuel Prat , LogDirect.com was originally in the field of visual contents, and worked primarily on behalf of its subsidiary PR Direct , owner of the site LibreDeDoits.com. </li></ul><ul><li>In 2006, following the sale to Jupitermedia (Nasdaq: JUPM) of PR Direct , LogDirect.com was one of the first companies in Europe to specialize in widgets. </li></ul>
  2. 2. Emergence Of Distributed Media <ul><li>Web1.0: </li></ul><ul><ul><li>Content created by publishers </li></ul></ul><ul><ul><li>Centralized on destination sites </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>User generated content </li></ul></ul><ul><ul><li>Distributed on various platforms </li></ul></ul>
  3. 3. Widget Destinations Source: Comscore , Press Release, August 2008 Social networks
  4. 4. Widget Destinations Source: Comscore , Press Release, August 2008 Start Pages / RSS Agregators “ S'appuyant sur sa communauté d'utilisateurs, Netvibes est utilisé dans 190 pays. Depuis sa création plus de 50 millions de pages ont été crées dans 76 langues. Plus de 1000 marques , médias et célébrités utilisent netvibes pour distribuer leurs contenus. “ Source: Netvibes
  5. 5. Widget Destinations Source: Apple, Press Release, Oct 21 2008 iPhone … Desktops
  6. 6. Clients <ul><li>European focus: </li></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>Germany </li></ul></ul><ul><li>Industries: </li></ul><ul><ul><li>Advertisers </li></ul></ul><ul><ul><li>Publishers </li></ul></ul><ul><ul><li>Agencies </li></ul></ul>
  7. 7. Reasons for marketers and publishers to create widgets <ul><li>Virality </li></ul><ul><li>Service to user </li></ul><ul><li>Contextual functions </li></ul><ul><li>Stickiness </li></ul><ul><li>Hijacking prevention </li></ul>
  8. 8. Benefits of using widgets Source: En Personne , December 2008
  9. 9. Where do I start Publisher/Marketer Internet User
  10. 10. Be universal Widget Platform Internet User Publisher/Marketer
  11. 11. Widget development <ul><li>Source format </li></ul><ul><ul><li>HTML/JS </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>XML formats: RSS, KML </li></ul></ul><ul><li>Development </li></ul><ul><ul><li>In house or external developer </li></ul></ul><ul><ul><ul><ul><li>Specs on WA Wiki </li></ul></ul></ul></ul><ul><ul><li>WA dev team </li></ul></ul><ul><ul><ul><ul><li>For a limiter number of projects </li></ul></ul></ul></ul>
  12. 12. Usability of Widget Avenue Platform <ul><li>A robust CMS: </li></ul><ul><ul><li>WORA (Write Once, Run Anywhere) </li></ul></ul><ul><ul><li>2 man-year of development </li></ul></ul><ul><li>A multi-targeted distribution: </li></ul><ul><li>. Social Networks: MySpace / Facebook / Bebo / Friendster / Hi5 / Orkut </li></ul><ul><li>. Start Pages: iGoogle / Netvibes / Live.com / PageFlakes / Webwag </li></ul><ul><li>. Desktops: Vista Sidebar / Apple Dashboard / Yahoo! Widgets </li></ul><ul><li>. Mobiles: iPhone / Symbian S60 / Windows Mobile / Android … </li></ul>
  13. 13. Widget serving <ul><li>Portability </li></ul><ul><ul><ul><ul><li>Cross platform </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Built in virality </li></ul></ul></ul></ul><ul><li>Tracking </li></ul><ul><ul><ul><ul><li>Specific metrics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Specific measure instruments </li></ul></ul></ul></ul>
  14. 14. Widget Tracking
  15. 15. Widget tracking 1388 923 2 195 251 400 269 249 219 315 4211 Switzerland 1783 1553 22 36 190 352 311 440 1287 5974 Mexico 938 786 21 119 781 1378 799 869 1303 6994 Taiwan 654 116 16 698 730 923 1153 767 1111 1245 7413 Russian Federation 1677 1023 203 261 1449 791 600 805 1049 7858 Ireland 739 502 66 993 939 1364 675 1234 770 1154 8436 Poland 1241 964 14 581 639 1418 713 758 1310 1242 8880 Australia 974 612 6 362 475 533 2896 1071 948 1259 9136 Turkey 755 606 1322 1710 2037 1235 876 1105 1015 10661 Czech Republic 1746 980 21 922 933 2416 2222 1710 1540 1554 14044 Brazil 1479 635 79 2303 2933 2200 1695 2180 960 1492 15956 Portugal 3267 1699 4 311 936 2273 2337 1434 2194 1885 16340 Canada 2052 723 60 2427 1849 3139 2286 2310 1646 898 17390 Finland 2710 2041 36 612 603 1599 2527 2097 3734 2209 18168 Argentina 3525 2465 38 1766 1384 1860 2079 2259 2963 2343 20682 Norway 22055 22055 Unknown 2923 1484 126 2279 2617 2934 3022 2756 2563 3261 23965 Belgium 2777 1607 102 3589 3592 2741 2416 3241 2861 2634 25560 Sweden 4768 2743 61 2493 2508 2347 2288 2427 3750 4291 27676 Denmark 8513 5707 74 2746 3059 3459 4141 3045 3277 4833 38854 Unknown 4430 3371 99 5066 5040 5318 4932 3322 3670 4656 39904 Netherlands 7443 4941 8 564 262 895 6031 4609 14949 6960 46662 Chile 9296 7730 42 2554 3267 4376 5568 5502 4968 9041 52344 Italy 8741 7111 183 4037 4435 5683 6244 5648 6407 7087 55576 United Kingdom 11014 7093 75 2077 2034 3760 5945 16011 12764 7136 67909 Saudi Arabia 16204 12075 102 2044 3545 5981 14993 10656 21225 11821 98646 Spain 26594 17582 1377 29810 33255 29310 25556 27225 22195 21068 233972 Germany 57902 39688 247 15620 25118 29258 31383 30436 31962 34806 296420 United States 82565 56761 449 20345 34074 40844 59446 50518 41378 53263 439643 France 0 0 0 0 0 0 0 0 0 0 Total 2008-10 2008-11 2008-2 2008-3 2008-4 2008-5 2008-6 2008-7 2008-8 2008-9 Total Views
  16. 16. Seeding <ul><li>Directories </li></ul><ul><li>SEO </li></ul><ul><li>Advertising </li></ul><ul><ul><li>CPI based </li></ul></ul><ul><ul><li>Social networks and elsewhere </li></ul></ul>
  17. 17. Some Customers <ul><li>UK Movie Guide </li></ul><ul><li>Les Arcs </li></ul><ul><li>TV8 </li></ul><ul><li>Place des Réseaux </li></ul><ul><li>Virgin Trains </li></ul><ul><li>Airmiles </li></ul><ul><li>Greenpeace </li></ul>
  18. 18. Thank you <ul><li>www.widgetavenue.com </li></ul><ul><li>[email_address] / eric@erwood.net </li></ul>

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