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Widget 101

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Widget 101

  1. 1. 1
  2. 2. Business Development Building of Ecosystems Sales Referral Alliance Transition Management 1
  3. 3. 1
  4. 4. 2
  5. 5. Widgets: Le 8è Continent? WC 2
  6. 6. 2
  7. 7. Widgets: Le 8è Continent? 3
  8. 8. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.1) B-A-BA ➡ 1.2) Les (presque) 7 Familles ➡ 1.3) Les Producteurs – 2) EVOLUTION A TRAVERS LES AGES ➡ 2.1) Le Widget jetable: ➡ 2.2) Le Widget se rebiffe: ➡ 2.3) Le Widget, nouveau CRM? – 3) STRATEGIE DE SEEDING ➡ 3.1) Univers & Boxes: ➡ 3.2) Stratégie media globale ➡ 3.3) Fidélisation ➡ 3.4 )...ET la Créa – 4) END GAME 3
  9. 9. Widgets: Le 8è Continent? 4
  10. 10. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.1) B-A-BA • 1.1.1 Préliminaire: 4
  11. 11. Widgets: Le 8è Continent? 4
  12. 12. Widgets: Le 8è Continent? Ouaille-Jet ? Oui-Djite ? widg·et (wjt) 4
  13. 13. Widgets: Le 8è Continent? 4
  14. 14. Widgets: Le 8è Continent? • 1.1.2 Définition: Windows/gadget, Code 4
  15. 15. Widgets: Le 8è Continent? 4
  16. 16. Widgets: Le 8è Continent? Gadget? Badge? Module? Webjit? Capsule? Snippet? Mini? Flake? 4
  17. 17. Widgets: Le 8è Continent? 4
  18. 18. Widgets: Le 8è Continent? 4
  19. 19. Widgets: Le 8è Continent? 4
  20. 20. Widgets: Le 8è Continent? • 1.1.3 Small is beautiful: Paper=>Twitter ? Web=>Widget 4
  21. 21. Widgets: Le 8è Continent? 4
  22. 22. Widgets: Le 8è Continent? 4
  23. 23. Widgets: Le 8è Continent? 4
  24. 24. Widgets: Le 8è Continent? 4
  25. 25. Widgets: Le 8è Continent? 4
  26. 26. Widgets: Le 8è Continent? 5
  27. 27. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.2) Les (presque) 7 Familles • 1.2.1 Desktop • + => Avatar, Custom, Infos • - => Poids, Exécutable, Intrusion 5
  28. 28. Widgets: Le 8è Continent? 5
  29. 29. Widgets: Le 8è Continent? • 1.2.2 Web • + => téléchargement, installation • - => un format standard (rectangles à gogo) 5
  30. 30. Widgets: Le 8è Continent? 5
  31. 31. Widgets: Le 8è Continent? • 1.2.3 Le Mobile: Smartphones, 3G, tactile • + => Mobilité, Interactivité • - => Ecran, WORA, FLASH 5
  32. 32. Widgets: Le 8è Continent? 5
  33. 33. Widgets: Le 8è Continent?
  34. 34. Widgets: Le 8è Continent? ➡ 1.3) Les Producteurs • 1.3.1 Démocratie participative: Quick/Dirty
  35. 35. Widgets: Le 8è Continent?
  36. 36. Widgets: Le 8è Continent?
  37. 37. Widgets: Le 8è Continent?
  38. 38. Widgets: Le 8è Continent? • 1.3.2 Les Annuaires: Yahoo, iGoogle
  39. 39. Widgets: Le 8è Continent?
  40. 40. Widgets: Le 8è Continent?
  41. 41. Widgets: Le 8è Continent?
  42. 42. Widgets: Le 8è Continent? • 1.3.3 Les Généralistes: Web agencies
  43. 43. Widgets: Le 8è Continent?
  44. 44. Widgets: Le 8è Continent? • 1.3.4 Les Pros: WidgetAvenue and ClearSpring, Gigya
  45. 45. Widgets: Le 8è Continent?
  46. 46. Widgets: Le 8è Continent? 7
  47. 47. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.1) B-A-BA ➡ 1.2) Les (presque) 7 Familles ➡ 1.3) Les Producteurs – 2) EVOLUTION A TRAVERS LES AGES ➡ 2.1) Le Widget jetable: ➡ 2.2) Le Widget se rebiffe: ➡ 2.3) Le Widget, nouveau CRM? – 3) STRATEGIE DE SEEDING ➡ 3.1) Univers & Boxes: ➡ 3.2) Stratégie media globale ➡ 3.3) Fidélisation ➡ 3.4 )...ET la Créa – 4) END GAME 7
  48. 48. 8
  49. 49. – 2) EVOLUTION A TRAVERS LES AGES 8
  50. 50. 8
  51. 51. ➡ 2.1) Le Widget jetable: 8
  52. 52. 8
  53. 53. LE «GADGET» (WG) LE «WIDGET-A CARACTÈRE PAMPHLÉTAIRE» (WACP) LE «WIDGET-UTILITAIRE (DE BASE)» (WUB) LE «BRAND» (WB) LE «PRÉTEXTE» (WP) 8
  54. 54. 8
  55. 55. 2.2) Le Widget se rebiffe: 8
  56. 56. 8
  57. 57. «CANNIBALE» (WC) «L’AVATAR» (WA) L’INTRUSIF» 8
  58. 58. 8
  59. 59. ➡ 2.3) Le Widget, nouveau CRM? 8
  60. 60. 8
  61. 61. «LE WIDGET-UTILITAIRE (PONCTUEL)» (WUP) «LE WIDGET-FIDÉLISATEUR» (WF) «LE WIDGET-COUP DE POING» (WCP) 8
  62. 62. 8
  63. 63. Widgets: Le 8è Continent? 9
  64. 64. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.1) B-A-BA ➡ 1.2) Les (presque) 7 Familles ➡ 1.3) Les Producteurs – 2) EVOLUTION A TRAVERS LES AGES ➡ 2.1) Le Widget jetable: ➡ 2.2) Le Widget se rebiffe: ➡ 2.3) Le Widget, nouveau CRM? – 3) STRATEGIE DE SEEDING ➡ 3.1) Univers & Boxes ➡ 3.2) Stratégie media globale ➡ 3.3) Fidélisation ➡ 3.4 )...ET la Créa – 4) END GAME 9
  65. 65. 10
  66. 66. – 3) STRATEGIE DE SEEDING 10
  67. 67. 10
  68. 68. ➡ 3.1) Univers & Boxes 10
  69. 69. 10
  70. 70. » 3.1.1 DES ACTEURS SPÉCIALISÉS 10
  71. 71. 10
  72. 72. . 180,000+ widgets . 14,000 publishers . 21h of exposure / 9 months of retention . 20,000 installations on average . 500,000 widgets served/month . 1,000 official brands & partners . CPI = 0,5€ WEBWAG NOSIBAY BUBBLE DOCK 10
  73. 73. 10
  74. 74. » 3.1.2 DES OPÉRATEURS ENTRENT DANS LA DANSE 10
  75. 75. 10
  76. 76. Communiqué de Presse - Goojet 20 Novembre 2008 Goojet annonce son premier accord avec un opérateur mobile et devient disponible sur le portail i-mode de Bouygues Telecom Paris, 20 Novembre 2008: Goojet devient accessible à tous les clients de Bouygues Telecom via le portail internet mobile de l’opérateur. Moins de 6 mois après l’ouverture de son service au public et fort de son succès grandissant, cette mise en avant est un signe de plus que Goojet est devenu un acteur important de l’internet mobile en France. La société proposant une utilisation enrichie, simplifiée et sociale de l’internet sur les téléphones mobiles via une application téléchargeable entre dans la cours des grands puisqu’elle rejoint là d’autres grands noms du secteur de l’internet dont les applications sont référencées par Bouygues Telecom. Bouygues Telecom a été un des premiers opérateurs à proposer à ses clients une offre tarifaire permettant l’usage illimité de l’internet mobile. Goojet, service permettant d’accéder à une grande diversité de services, contribue à délivrer cette promesse d’internet sans limite et justifie un usage fréquent du Web mobile. Goojet a donc pour vocation d’être un partenaire naturel et complémentaire des opérateurs mobiles ce que ce premier partenariat vient confirmer. Avec Goojet, l’utilisateur créé et gère lui-même son espace de widgets et de Goojet vous aide à services mobiles dont il peut partager le contenu ou les applications elles-mêmes accéder et à gérer du avec ses amis. Naviguer sur l’internet mobile via Goojet devient aussi facile que contenu web sur votre cliquer sur une icone. En quelques secondes les “Goojeters” peuvent accéder aux mobile. prévisions météo, aux infos boursières, aux programmes des salles de cinéma, à des jeux… une foule de services pratiques pour enrichir et faciliter l’usage du web mobile. Après l’ouverture en beta publique en Juin 2008, Goojet entre maintenant dans une nouvelle phase. Le produit, mis à jour constamment sur la base des retours des utilisateurs, est utilisé par une communauté de plus en plus grande d’ “early adopters” mais aussi maintenant par une audience beaucoup plus grand public. Cet accord avec Bouygues Telecom permettra de toucher encore plus de monde. Goojet est disponible en deux langues (Français et Anglais) et fonctionne sur plus de 400 terminaux (les téléphones Java, les Iphone et les BlackBerry). Au total, ce sont près de 1000 services qui sont disponibles aux utilisateurs, dont de plus en plus via des partenariats : Groupe Mondadori, Priceminister, Violet (Nabaztag) etc… Pour Olivier Laury, directeur des contenus de Bouygues Telecom : “Nous suivons la société Goojet depuis leur 10 début et c’est avec plaisir que nous accueillons désormais leur nouvelle application sur notre portail. Nos clients, qui sont déjà des grands consommateurs de l’internet mobile, trouveront avec Goojet une manière différente de naviguer sur l’internet mobile ».
  77. 77. 10
  78. 78. 11
  79. 79. – 3) STRATEGIE DE SEEDING ➡ 3.2) Stratégie media globale 11
  80. 80. – 3) STRATEGIE DE SEEDING ➡ 3.2) Stratégie media globale Objectif: . Humaniser l’entreprise/Capital sympathie . Démontrer capacité d’Innovation (1Md $ en R&D) Moyens: Source: JDN - Quasi 100% du budget d’espace 2007 . 1/3 Internet (1M affichages/j & Mini-site) + 1/3 Presse + 1/3 Affichage . France / Allemagne / UK Résultat (fin 2007): . France (250K visites/25K téléchargements) 11
  81. 81. – 3) STRATEGIE DE SEEDING ➡ 3.2) Stratégie media globale 11
  82. 82. 12
  83. 83. – 3) STRATEGIE DE SEEDING ➡ 3.3) Fidélisation 12
  84. 84. – 3) STRATEGIE DE SEEDING ➡ 3.3) Fidélisation quot;VPbubblequot; Objectif: . Fidéliser les Serial USers & les autres . Rénover le vieux widget de 2005 Moyens: - «...plusieurs dizaines de milliers d'euros» . Emailing sur base Résultat (fin Septembre 2008): . 150 000 + téléchargements, À comparer avec 1 000 000 d’abonnés réguliers. 12
  85. 85. – 3) STRATEGIE DE SEEDING ➡ 3.3) Fidélisation 12
  86. 86. 13
  87. 87. – 3) STRATEGIE DE SEEDING ➡ 3.4) Chiffres 13
  88. 88. – 3) STRATEGIE DE SEEDING ➡ 3.4) Chiffres 13
  89. 89. 14
  90. 90. – 3) STRATEGIE DE SEEDING ➡ 3.4 )...ET la Créa 14
  91. 91. – 3) STRATEGIE DE SEEDING ➡ 3.4 )...ET la Créa ... Et le Contenu 14
  92. 92. – 3) STRATEGIE DE SEEDING ➡ 3.4 )...ET la Créa ... Et le Contenu ... Et l’Evènement 14
  93. 93. – 3) STRATEGIE DE SEEDING ➡ 3.4 )...ET la Créa ... Et le Contenu ... Et l’Evènement ... Et le Tracking 14
  94. 94. Widgets: Le 8è Continent? 15
  95. 95. Widgets: Le 8è Continent? – 1) ECOSYSTEME DU WIDGET ➡ 1.1) B-A-BA ➡ 1.2) Les (presque) 7 Familles ➡ 1.3) Les Producteurss – 2) EVOLUTION A TRAVERS LES AGES ➡ 2.1) Le Widget jetable: ➡ 2.2) Le Widget se rebiffe: ➡ 2.3) Le Widget, nouveau CRM? – 3) STRATEGIE DE SEEDING ➡ 3.1) Univers & Boxes: ➡ 3.2) Stratégie media globale ➡ 3.3) Fidélisation ➡ 3.4 )...ET la Créa – 4) END GAME 15
  96. 96. Where do I start 16
  97. 97. Where do I start Publisher/Marketer 16
  98. 98. Where do I start Internet User Publisher/Marketer 16
  99. 99. Where do I start Internet User Publisher/Marketer 16
  100. 100. Be universal 17
  101. 101. Be universal Internet User Publisher/Marketer 17
  102. 102. Be universal Widget Platform Internet User Publisher/Marketer 17
  103. 103. Widgets: Le 8è Continent? 18
  104. 104. Widgets: Le 8è Continent? ➡ 4.1) Les Titres auxquels vous avez échappé » Widget 101 » Everything You Always Wanted To Know About Widgets (But Were Afraid To Ask) » Comment mettre en place et rentabiliser les widgets dans une stratégie d’entreprise » Si tu n’as pas fait appel à WidgetAvenue en 2009, tu as raté ta vie 18
  105. 105. Widgets: Le 8è Continent? 19
  106. 106. Widgets: Le 8è Continent? ➡ MERCI! » www.widgetavenue.com » eric@erwood.net 19
  107. 107. Widgets: Le 8è Continent? 19

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