This business plan outlines the key elements needed to start a new business, including an introduction with the business name, tagline, logo, vision, mission, and location. It also covers market research through a SWOT analysis, PESTEL analysis, and market segmentation. The production process is described along with the business owners and organizational chart in the executive summary. The goal is to establish all the foundational aspects of the new company.

1. BUSINESS PLAN
(FINAL REQUIREMENT IN ENTREPRENEURSHIP)

2. I. INTRODUCTION
• Business Name
• Business Tagline
• Business Logo
• Vision
• Mission
• Business
Location
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3. BUSINESS NAME
• Create a business name that is
suitable and appropriate to your
product/service.
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4. BUSINESS TAGLINE
• Create a business name that is
suitable and appropriate to your
product/service.
4

5. BUSINESS LOGO
• Design a company logo that would make you
stand out in the marketplace.
• Provide a short description of your logo.
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6. 6

7. VISION
- Create a vision statement of your company.
- Vision statement is a mental picture of what
you want to accomplish or achieve. It
describes the desired future position of the
company.
- Time frame of five to ten years or longer. 7

8. 8

9. MISSION
- Create a mission statement of your company.
- Mission statement is a general statement of
how the vision will be achieved.
- It is an action statement that usually begins
with the word "to".
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For example, your vision may be a successful
dairy business or an economically active
community.
• Vision of an Example Business – A successful
family dairy business.
• Mission of an Example Business – To provide
unique and high quality dairy products to local
consumers.

14. 14

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16. BUSINESS LOCATION
• A business location is defined as a
principal place or structure occupied
by a firm where its business is
performed. It is where the company
sells its products. 16

17. BUSINESS LOCATION
• Provide a clear description of location of
your business. This includes the exact
address (barangay, city, region etc.),
dimensions and rationale for selecting the
location.
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• Provide picture/s

18. II. MARKET SECTION
• SWOT Analysis
• PESTEL Analysis
• Market Segmentation
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19. SWOT ANALYSIS
• List down 5 factors that you can
consider to be strengths, weaknesses,
opportunities, and threats that will
affect your business and explain.
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21. PESTEL ANALYSIS
• Identify the political, economic, sociocultural,
technological, ecological and legal forces
that can affect your business.
• Provide at least 3-5 for each forces and
explain.
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22. 22
Political
Forces
Economic
Forces
Sociocultural
Forces
Technological
Forces
Ecological
Forces
Legal
Forces

23. MARKET SEGMENTATION
• Market segmentation is a process
that consists of sectioning the target
market into smaller groups
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28. MARKET SEGMENTATION
• Provide a clear explanation of the
types of market segmentation applied
in your business.
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29. III. PRODUCTION PROCESS
• Product Process
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30. PRODUCT PROCESS
• Shows the framework of your product
development
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• Provide a clear explanation of the step-by-
step process of making the product

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32. IV. EXECUTIVE SUMMARY
• Business Owners
• Organizational Chart
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33. BUSINESS OWNER
• A business owner is a person who is in control
of the operational and monetary aspects of a
business.
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• Profile of entrepreneurs

34. ORGANIZATIONAL CHART
• An organizational chart is a visual chart that
represents the structure of a company.
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BUSINESS PLAN
I. Introduction
• Business Name
• Business Tagline
• Business Logo
• Vision
• Mission
• Business Location
II. Market Section
• SWOT Analysis
• PESTEL Analysis
• Market Segmentation
III. Production Section
• Product Process
IV. Executive Summary
• Business Owners
• Organizational Chart