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Digital Brand Experience


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Digital Brand Experience

  2. 2. HISTORY OF AESIR • What is a Brand • Why do we need a Brand • Brand Promise vs Brand Experience
  3. 3. BRAND A Brand is more than just a logo, slogan or a color scheme: it is the image and reputation that we want others to associate with our organization. No just we want others to have of us, Brand is also a description of the organization that we want to be. A brand is an expression of our actions and what we do every day. Why More Consistent and credible Attract more stakeholders and give us a clear competitive advantage Attract right stakeholders and to set the right expectations
  4. 4. LOGO: A PERFECT MERGE OF ASIA AND EUROPE We are asked to present 3 elements of AESIR 1. Euro-Asia: in both Europe and Asia, people believe Circle stands for “fulfilled”, “oneness”, “perfection”, “unity”. Therefore our logo is rounded shape combining (E)urope and (A)sia 2. Modernism: Today Visual identity goes further with Mobile devices, a clear and smart visual can impress our audience 3. Forward Thinking: forward thinking essence is deeply rooted in AESIR Team, we make sure our head look to the bright future. Our Philosophy is to invest the Future to win in this fast changing world.
  5. 5. BRAND PROMISE VS BRAND EXPERIENCE • Why we specialize in Brand Experience over Brand Promises? Running a business requires Bringing a network to have one Visual identity and synergizing messages across the network. Brand Promise is an initial stage but to go far, business needs to define what experience they want to give to their customers. • Brand Promise is a Concept, Experience is an Application. • AESIR replies on credible, workable partnership over fluffy words.
  7. 7. BRAND EXPERIENCE DESIGN • Overview – Disclosed • Competitors: AR Firm/ Digital consultant – Disclosed • Target Audiences – Limited Version • Enablers: FMCG Companies targeting Young Professionals (25-40), open minded active learners • Financial & in-kind partners, Board of Advisors, • Internal: IT Smart Player • Physical manifestations – Disclosed • Benefits– Disclosed • Differentiator– Disclosed • Essence– Disclosed
  8. 8. CHARACTERISTICS OF POTENTIAL ENABLERS • Customers: • Expanding to Greater China market with ICT application/ interests • Companies with strong willingness in AR to start • Organization in SME / 2nd tier in Competitive FMCG market • Learning / content partners • Mentors: ICT / QianHai Partner
  9. 9. 3 QUESTIONS • Is Digital affecting the way your business running? • How would you stand out from your competitors in Digital Landscape? • Do you consider AESIR as your Digital Partner to help build your Digital Brand together?
  10. 10. CONTACT AESIR • AESIR Limited • Email: • Phone: (+852) 9609 6892