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Thank you for coming today.
This isn’t everyone who’s interested.
This may not work.

Urban Food Innovation Corridor. Febr...
LAUNCHING AN

URBAN FOOD
INNOVATION CORRIDOR
IN RALEIGH

Urban Food Innovation Corridor. February 25, 2014!
Why is this important?
Let’s start by admitting that we have hunger and
health and poverty problems,
we have social inequi...
2010: 403,892 population	
  
Urban Food Innovation Corridor. February 25, 2014!
2030: 800,000 population	
  
Urban Food Innovation Corridor. February 25, 2014!
“Raleigh must figure out where to put
120,000 dwelling units and 170,000
jobs in the next 20 years.”
http://raleighpublicr...
“incredible wealth and
advantage thrive alongside
increasingly intractable
pockets of concentrated
disadvantage”

http://w...
Food deserts in Raleigh	
  
http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM

Urban Food...
“when any of our systems are broken, the
pain is usually felt first – and worst – in
those communities that historically h...
Urban Food Innovation Corridor. February 25, 2014!
4 points for an

URBAN FOOD
INNOVATION CORRIDOR

Urban Food Innovation Corridor. February 25, 2014!
Point 1
A focused area, small enough to work and big
enough to inspire, will allow
rich collaborations,
discussion of new ...
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Point 2
If we build off of existing food assets, markets,
organizations, and needs, we can go
further with less

Urban Foo...
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Point 3
Food is a common thread with
multiple benefits,
that can link diverse neighborhoods using
food system opportunitie...
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban
Agriculture”,Marianne Dubbeling et al.

Ur...
Urban Food Innovation Corridor. February 25, 2014!
Urban Food Innovation Corridor. February 25, 2014!
Home gardens

Vertical systems

Community gardens
Farm training

Community composting

Urban farms
Local aggregators

Muni...
What might happen on
the Corridor?

What tangible benefits
might result?

Fresh food distribution
Healthy corner stores
Ho...
Point 4
Clustering food projects together provides
mutual benefit through proximity,
and shared
marketing and branding opp...
FOOD BUSINESS INCUBATOR
OFFICE SPACE
JOB TRAINING
URBAN FARMING
PRODUCTION KITCHEN
TEACHING GARDEN
http://www.crossstpartn...
http://www.local8now.com/news/headlines/Rogero-vows-to-press-ahead-with-Urban-FoodCorridor-198483091.html

Urban Food Inno...
http://www.intervale.org/what-we-do/mission-vision/

Urban Food Innovation Corridor. February 25, 2014!
http://eventful.com/burlington/venues/intervale-center-/V0-001-001509410-9

Urban Food Innovation Corridor. February 25, 2...
http://www.sf-planning.org/index.aspx?page=3541

Urban Food Innovation Corridor. February 25, 2014!
What’s a Food Corridor Process?

Urban Food Innovation Corridor. February 25, 2014!
Stakeholder
outreach

Urban Food Innovation Corridor. February 25, 2014!

Partnerships +
capacity building

Local
actions
Stakeholder
outreach

Urban Food Innovation Corridor. February 25, 2014!

Partnerships +
capacity building

Local
actions
Priorities identified
in December:
1. Marketing/Branding
2. Build demand for
Corridor produce
3. Hold an event
4. Broaden ...
Priorities identified
in December:

Since December:

1. Marketing/Branding
2. Build demand for
Corridor produce
3. Hold an...
Priorities identified
in December:

Since December:

For Today!

1. Marketing/Branding
2. Build demand for
Corridor produc...
Imagination!
Breathe!
Meet new folks!

Urban Food Innovation Corridor. February 25, 2014!
1: Scenarios
Imagine someone coming to visit the future
Food Corridor.
Write down what you think attracted them here,
and ...
1: Scenarios
Add action words for each scenario

Urban Food Innovation Corridor. February 25, 2014!
1: Scenarios
Add a few of the values that this person finds
most important in their life,
or values that they see in the F...
2: Mapping
Draw existing food system assets or projects in
BLUE or BLACK
Draw new or needed food system assets or
projects...
What’s next?

Urban Food Innovation Corridor. February 25, 2014!
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February 25 2014, Urban Food Innovation Corridor

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February 25 2014, Urban Food Innovation Corridor

  1. 1. Thank you for coming today. This isn’t everyone who’s interested. This may not work. Urban Food Innovation Corridor. February 25, 2014!
  2. 2. LAUNCHING AN URBAN FOOD INNOVATION CORRIDOR IN RALEIGH Urban Food Innovation Corridor. February 25, 2014!
  3. 3. Why is this important? Let’s start by admitting that we have hunger and health and poverty problems, we have social inequity, we have a desire to attract new, talented people and businesses and opportunity to Raleigh, and we all want fresh, healthy, and affordable food. Urban Food Innovation Corridor. February 25, 2014!
  4. 4. 2010: 403,892 population   Urban Food Innovation Corridor. February 25, 2014!
  5. 5. 2030: 800,000 population   Urban Food Innovation Corridor. February 25, 2014!
  6. 6. “Raleigh must figure out where to put 120,000 dwelling units and 170,000 jobs in the next 20 years.” http://raleighpublicrecord.org/news/2013/02/11/raleigh-planners-look-to-roi-for-future-growth/ Urban Food Innovation Corridor. February 25, 2014!
  7. 7. “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage” http://www.theatlanticcities.com/neighborhoods/2013/11/why-it-so-incredibly-difficult-fight-urban-inequality/7519/ Urban Food Innovation Corridor. February 25, 2014!
  8. 8. Food deserts in Raleigh   http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM Urban Food Innovation Corridor. February 25, 2014!
  9. 9. “when any of our systems are broken, the pain is usually felt first – and worst – in those communities that historically have been excluded from opportunity and access.” -Hesterman. Fair Food! Urban Food Innovation Corridor. February 25, 2014!
  10. 10. Urban Food Innovation Corridor. February 25, 2014!
  11. 11. 4 points for an URBAN FOOD INNOVATION CORRIDOR Urban Food Innovation Corridor. February 25, 2014!
  12. 12. Point 1 A focused area, small enough to work and big enough to inspire, will allow rich collaborations, discussion of new ideas, and earlier building of critical mass. Urban Food Innovation Corridor. February 25, 2014!
  13. 13. Urban Food Innovation Corridor. February 25, 2014!
  14. 14. Urban Food Innovation Corridor. February 25, 2014!
  15. 15. Urban Food Innovation Corridor. February 25, 2014!
  16. 16. Urban Food Innovation Corridor. February 25, 2014!
  17. 17. Point 2 If we build off of existing food assets, markets, organizations, and needs, we can go further with less Urban Food Innovation Corridor. February 25, 2014!
  18. 18. Urban Food Innovation Corridor. February 25, 2014!
  19. 19. Urban Food Innovation Corridor. February 25, 2014!
  20. 20. Urban Food Innovation Corridor. February 25, 2014!
  21. 21. Urban Food Innovation Corridor. February 25, 2014!
  22. 22. Point 3 Food is a common thread with multiple benefits, that can link diverse neighborhoods using food system opportunities Urban Food Innovation Corridor. February 25, 2014!
  23. 23. Urban Food Innovation Corridor. February 25, 2014!
  24. 24. Urban Food Innovation Corridor. February 25, 2014!
  25. 25. from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban Agriculture”,Marianne Dubbeling et al. Urban Food Innovation Corridor. February 25, 2014!
  26. 26. Urban Food Innovation Corridor. February 25, 2014!
  27. 27. Urban Food Innovation Corridor. February 25, 2014!
  28. 28. Home gardens Vertical systems Community gardens Farm training Community composting Urban farms Local aggregators Municipal compost Farmers markets Farmstands Food incubators Festivals Co-op groceries City Food markets Farm to table Urban Food Innovation Corridor. February 25, 2014! Cottage industry
  29. 29. What might happen on the Corridor? What tangible benefits might result? Fresh food distribution Healthy corner stores Home garden + community garden programs Urban farms Community kitchens Composting centers Events and Art Walking trails, signs, mileage Catalytic investments: hubs, incubators, schools Farm to restaurant, farm to school Farmers markets (more) Branded district + agri-tourism Lots more . . . Food access Food jobs Garden opportunities Physical activity and obesity prevention Crime reduction Civic participation Solid waste reduction Stormwater management Vacant lot maintenance savings Active public space Greenhouse gas reductions Sense of place Community social capital Higher home ownership Increased property value Stronger local economy Urban Food Innovation Corridor. February 25, 2014!
  30. 30. Point 4 Clustering food projects together provides mutual benefit through proximity, and shared marketing and branding opportunities Urban Food Innovation Corridor. February 25, 2014!
  31. 31. FOOD BUSINESS INCUBATOR OFFICE SPACE JOB TRAINING URBAN FARMING PRODUCTION KITCHEN TEACHING GARDEN http://www.crossstpartners.com/Baltimore_Food_Collaborative_Campus.html FARM STAND http://www.getlocal.coop/borrisokane/community-composting-enterprise-presentation-info-graphic/ Urban Food Innovation Corridor. February 25, 2014!
  32. 32. http://www.local8now.com/news/headlines/Rogero-vows-to-press-ahead-with-Urban-FoodCorridor-198483091.html Urban Food Innovation Corridor. February 25, 2014!
  33. 33. http://www.intervale.org/what-we-do/mission-vision/ Urban Food Innovation Corridor. February 25, 2014!
  34. 34. http://eventful.com/burlington/venues/intervale-center-/V0-001-001509410-9 Urban Food Innovation Corridor. February 25, 2014! http://www.intervale.org/free-public-tours-at-the-intervalecenter/
  35. 35. http://www.sf-planning.org/index.aspx?page=3541 Urban Food Innovation Corridor. February 25, 2014!
  36. 36. What’s a Food Corridor Process? Urban Food Innovation Corridor. February 25, 2014!
  37. 37. Stakeholder outreach Urban Food Innovation Corridor. February 25, 2014! Partnerships + capacity building Local actions
  38. 38. Stakeholder outreach Urban Food Innovation Corridor. February 25, 2014! Partnerships + capacity building Local actions
  39. 39. Priorities identified in December: 1. Marketing/Branding 2. Build demand for Corridor produce 3. Hold an event 4. Broaden conversation and inclusion along Corridor Urban Food Innovation Corridor. February 25, 2014!
  40. 40. Priorities identified in December: Since December: 1. Marketing/Branding 2. Build demand for Corridor produce 3. Hold an event 4. Broaden conversation and inclusion along Corridor 1. Marketing/Branding meeting 2. Further Outreach 3. Speaking Opportunities Urban Food Innovation Corridor. February 25, 2014!
  41. 41. Priorities identified in December: Since December: For Today! 1. Marketing/Branding 2. Build demand for Corridor produce 3. Hold an event 4. Broaden conversation and inclusion along Corridor 1. Marketing/Branding meeting 2. Further Outreach 3. Speaking Opportunities Define Next Steps Urban Food Innovation Corridor. February 25, 2014! INFORM NEXT STEPS (exercises, small groups) Activate Next Steps
  42. 42. Imagination! Breathe! Meet new folks! Urban Food Innovation Corridor. February 25, 2014!
  43. 43. 1: Scenarios Imagine someone coming to visit the future Food Corridor. Write down what you think attracted them here, and what they do when they are here. Why is the Food Corridor a big deal for them? What’s their name? How old are they? Urban Food Innovation Corridor. February 25, 2014!
  44. 44. 1: Scenarios Add action words for each scenario Urban Food Innovation Corridor. February 25, 2014!
  45. 45. 1: Scenarios Add a few of the values that this person finds most important in their life, or values that they see in the Food Corridor Urban Food Innovation Corridor. February 25, 2014!
  46. 46. 2: Mapping Draw existing food system assets or projects in BLUE or BLACK Draw new or needed food system assets or projects in RED In the margin, describe resources, collaboration, or investment that will strengthen them Urban Food Innovation Corridor. February 25, 2014!
  47. 47. What’s next? Urban Food Innovation Corridor. February 25, 2014!

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