Strategy, Style and Students
@RIT_Erin | #hewebpitt
Hello.
Who am I?
• Erin Supinka, real live college
student
• Rochester Institute of Technology,
Journalism, Digital Business
• St...
How did I get here?
My first love.
#mentor
Why do I matter?
Why do I matter?
I’m part of who you’re trying to reach!
“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
Okay, we’ll bite. You do it.
“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
“You’re young/online/
have time.
Figure this out
ALL T...
Strategy Guide
• Explanations of platforms
• Best practices
• Pros and Cons of the platform
• Needs to be active!*
• By pl...
Strategy + Students
#Hashtags
Promoted
#mydukeRoom
#RITstudents
#RITgrad
Organic
#onlyatRIT
#dlotprobs
#RITgrad
My Network:
Peter
Peter
Kevin
Peter
Kevin
Christina
Peter
Kevin
Christina
Melissa
RIT
Who are these students?
!
Where are they?
Find your campus leaders.
Find your leaders
• Student Government
• Ambassadors
• Tour guides
• Peer Mentors
• Club/Organization Presidents
Things to Remember:
Strategy
• Keep it digestible
• Stand alone pieces if possible
• People don’t like being told
what to ...
Things to Remember:
Students
• Interact with us! Share our stuff
• Don’t just stop there, reach out to us and
develop a pa...
The only negative about students…
Thank you!
+ #hireerin
Questions?
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
Strategy, Style and Students
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Strategy, Style and Students

  1. 1. Strategy, Style and Students @RIT_Erin | #hewebpitt
  2. 2. Hello.
  3. 3. Who am I? • Erin Supinka, real live college student • Rochester Institute of Technology, Journalism, Digital Business • Student Content Producer • Lover of all things social
  4. 4. How did I get here?
  5. 5. My first love.
  6. 6. #mentor
  7. 7. Why do I matter?
  8. 8. Why do I matter? I’m part of who you’re trying to reach!
  9. 9. “I don’t trust this.” “It’s not that important.” “Won’t last long.”
  10. 10. “I don’t trust this.” “It’s not that important.” “Won’t last long.” Okay, we’ll bite. You do it.
  11. 11. “I don’t trust this.” “It’s not that important.” “Won’t last long.” “You’re young/online/ have time. Figure this out ALL THE ACCOUNTS
  12. 12. Strategy Guide • Explanations of platforms • Best practices • Pros and Cons of the platform • Needs to be active!* • By platform • Stand alone sections • Simple explanations, with option or more info • People do not like being told what to do
  13. 13. Strategy + Students
  14. 14. #Hashtags
  15. 15. Promoted #mydukeRoom #RITstudents #RITgrad Organic #onlyatRIT #dlotprobs #RITgrad
  16. 16. My Network:
  17. 17. Peter
  18. 18. Peter Kevin
  19. 19. Peter Kevin Christina
  20. 20. Peter Kevin Christina Melissa
  21. 21. RIT
  22. 22. Who are these students? ! Where are they?
  23. 23. Find your campus leaders.
  24. 24. Find your leaders • Student Government • Ambassadors • Tour guides • Peer Mentors • Club/Organization Presidents
  25. 25. Things to Remember: Strategy • Keep it digestible • Stand alone pieces if possible • People don’t like being told what to do • Show them what is possible
  26. 26. Things to Remember: Students • Interact with us! Share our stuff • Don’t just stop there, reach out to us and develop a partnership. • We are your network - your eyes and ears all over campus • Find your student leaders!
  27. 27. The only negative about students…
  28. 28. Thank you! + #hireerin
  29. 29. Questions?

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