Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Technology for Arts Marketing

366 views

Published on

Presentation given to higher education DC-area students on how mobile technology can impact their roles as arts marketers.

Published in: Technology
  • Be the first to comment

Mobile Technology for Arts Marketing

  1. 1. Mobile Technology for Arts Marketing Presented by: Jason LaFollette CEO@Citrrus & Ben McGinnis COO@Citrrus
  2. 2. Micro-location • Where am I? What am I near? • Push an alert • Bring a pass to the lock screen • Transparently log information
 (Source: nerdery.com)
  3. 3. 3 The Power of Micro-
  4. 4. 4 Moore’s Law ! “The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the short term this rate can be expected to continue, if not to increase. Over the longer term, the rate of increase is a bit more uncertain, although there is no reason to believe it will not remain nearly constant for at least 10 years. That means by 1975, the number of components per integrated circuit for minimum cost will be 65,000. I believe that such a large circuit can be built on How did we get here?
  5. 5. 5 The Rasberry Pi: ! Weighs: 1.6 oz Costs: $55 Consumes: 2 watts ! and has 520X the processing power Each flight computer in the space shuttle:
 Weighed ~ 50 lbs Cost ~ $87,000 Consumed ~ 370 watts !
  6. 6. 6
  7. 7. Welcome Back (Offline) • Circa 1999 Dot-com Boom thought to spell the end for Brick and Mortar (retail, entertainment, etc) • Circa 2007 the iPhone launched with GPS built in • Circa 2010 Location-Based Services apps take off ! ! • 2012 Passbook Launched 
 • Sept 2013 iBeacons Launched
  8. 8. Pulling Offline-People Online • URL - Sometimes simple just works • QR - A great technology that never got support from handset manufactures; Great in a custom app. • Beacons - Latest and greatest
  9. 9. 9 Last 6 Months
  10. 10. 10 Interesting Experiments with Beacons
  11. 11. Smile You’re 
 Being Tracked • Web - Browsers and Cookies
 • Mobile - Your physical device
 • Camera - Facial Recognition
  12. 12. Augmented Reality • Interactive Print (Layar) • Geospatial (Yelp Monocle) • Google Glass • Second Screen
  13. 13. Mobile Connected Devices • Internet of Things Personal Network of Things • Currently Generation == Wearables • Next Generation == Everything
  14. 14. Google Project Tango • 3D Motion Tracking • Environmental Mapping
  15. 15. Building Apps Custom vs Platform 
 (balancing cost and features)
 Clarity of Vision saves 
 Tens/Hundreds of Thousands (and time)
  16. 16. 17 
 Thank You 
 citrrus.com
 
 


×