Fc farm problem and solution

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A slide show presentation about a organic farm who needs proper labeling and licensing to grow their business to the next level while protecting their livelihood.

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Fc farm problem and solution

  1. 1. FC Farm Problem and Solution Project Presentation Erin Graham November 28, 2015
  2. 2. The Problem • The business is not taking the necessary steps to protect their family and business.
  3. 3. Inefficiencies Lack of proper labels Lack of proper licenses
  4. 4. Opportunity • The farm needs the proper pet food license, so that they can sell their Raw unpasteurized milk to more markets. • Their word of mouth marketing is skyrocketing sales in multiple markets, and has the potential to be sold as pet food to stores and farms markets under that law.
  5. 5. The Law • In the State of Florida it is illegal to sell unpasteurized milk for human consumption.
  6. 6. Opportunity Cont.
  7. 7. Labeling Requirements • Must say “Not for human consumption” on the label. This is a loop hole in the Florida law that states F.S.A. § 502.091 it is prohibited to sell unpasteurized milk for human consumption. • Meaning that it is up to the consumer to drink.
  8. 8. Labeling Costs Item Cost Cost per month Option A: Purchase Thermal Label Maker $43.99 No residual cost No residual cost Option B: Rent Thermal Label Maker from Rick G. $.25 a day $7.50 $90.00 Labels (2.4 in. x 100 ft.)2 in labels $15.48 Per roll /$0.02 per label 400 labels per month is $8.00 $96 a year in label costs Total Option A:$59.47 Option B: $15.73 Option A: $8.00 Option B: $15.50 Totals after year one. Option A: $96.00 Option B: $186.00 Licensing Costs Pet Food License $30.00 $2.50 $30.00 Total for licensing and labeling Option A:89.47 Option B:45.73 Option A: $10.50 Option B: $18.00 Option A: $126.00 Option B: $216.00
  9. 9. Benefits
  10. 10. Risks
  11. 11. Discussion Plan
  12. 12. Final Recommendations • To have an open and honest conversation • Listen equally to each others opinions • Take into consideration the other parties view points • Be civil • Walk away before things get too heated • Come to a decision on where they stand
  13. 13. References • Pet Food Licensing Requirements. (2015). Retrieved December 7, 2015, from http://lims.flaes.org/Greetings.aspx?id=2 & reg = new • Florida - A Campaign for Real Milk. (2000). Retrieved December 7, 2015, from http://www.realmilk.com/real-milk- finder/florida/#fl • Godoy, M. (2013, May 22). A Legal Loophole For Raw Milk Lovers: Call It 'Pet Food' Retrieved December 7, 2015, from http://www.npr.org/sections/thesalt/2011/10/13/141249172/a-legal-loophole-for-raw-milk-lovers-call-it-pet-food • Florida Raw Milk Laws. (2012). Retrieved December 7, 2015, from http://milk.procon.org/sourcefiles/florida-raw-milk- code.pdf

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