Using Hootsuite or Tweetdeck

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Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.

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Using Hootsuite or Tweetdeck

  1. 1. Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad
  2. 2. Overview Social Media Management Tools hootsuite.com tweetdeck.com
  3. 3. WHY? Why use this tool?
  4. 4. HOOTSUITE Benefits | hootsuite.com Multi-Platform • Dashboard • Scheduling, RTs • Track Keywords • Browser Access • Track Searches • Mobile | Desktop • Create Lists • Analytics • Link Shorteners • • Collaboration • Available Apps
  5. 5. HOOTSUITE Free & Paid Options
  6. 6. HOOTSUITE Multiplatform
  7. 7. HOOTSUITE Scheduling
  8. 8. HOOTSUITE Browser-Only
  9. 9. HOOTSUITE Mobile
  10. 10. HOOTSUITE Analytics Profile Overview • Engagement (Pro) • Comparison (Pro) • Custom Reports • URL Click Summary • • Google Analytics
  11. 11. HOOTSUITE Collaboration | http://goo.gl/HO7hR 1. Create an Organization 2. Invite Members 3. Add Social Networks 4. Create Teams 5. Determine Permissions
  12. 12. HOOTSUITE Dashboard • Searches • Messages Profiles • Lists • Wall • Keywords • Mentions • Favorites •
  13. 13. HOOTSUITE Social Media Management
  14. 14. HOOTSUITE Auto Link Shortening
  15. 15. HOOTSUITE Extend Hootsuite | https://hootsuite.com/app-directory
  16. 16. HOOTSUITE Cons | hootsuite.com • Ow.ly Shortener $0 - 5 Accounts • FB EdgeRank •
  17. 17. TWEETDECK Benefits | tweetdeck.com • Desktop Version Free • Unlimited Accts • Schedule Tweets • Browser View • Bit.ly URL •
  18. 18. TWEETDECK Multiple Accounts
  19. 19. TWEETDECK Bit.ly
  20. 20. TWEETDECK Cons | tweetdeck.com No Collaboration • No FB Pages • Only FB, TW • No Analytics •
  21. 21. COMPARISON Hootsuite vs. Tweetdeck hootsuite.com • Multiple Platforms Web Interface • Analytics • Tweet Scheduling • • Team Collaboration tweetdeck.com • Twitter & Facebook Web or Desktop • No Analytics • Tweet Scheduling • • No Collaboration
  22. 22. RESOURCES Additional Resources sproutsocial.com sendible.com grabinbox.com bufferapp.com commun.it
  23. 23. Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

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