Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Managing Your Web Development Process

1,399 views

Published on

There are many variations on web development processes and approaches, but they all fit within a basic structure.
We will go through the structure, explain what should happen at each stage, and identify possible ways you can divide the process to ensure you are getting what you need, when you need it.
Finding the right suppliers is one of the biggest challenges for any web manager. This portion of the session will focus on how to find the right firm and how to manage them to avoid problems during development.

Published in: Marketing, Technology, Business
  • To build a strong business growth, there are several ways to improvise the web solution presence.This presentation would always be a greatest assistance for the users to explore the success techniques about establishing an efficient web presence.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @jason Thanks. Unfortunately it doesn't port well to a standalone slidedeck. If you are interested I can present any of my presentations for you at the NAC.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation. Let me know the next time you're presenting it in a public forum.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Managing Your Web Development Process

  1. 1. Managing Your Web Development Process Canadian Conference on Medical Education Industry Presentation 2B April 28th 2014 15:30 to 16:45
  2. 2. “How do we do this?” WEB DEVELOPMENT PROCESS
  3. 3. © 2014 Longship Consulting Ltd. All rights reserved. WEB DEVELOPMENT PROCESS
  4. 4. WEB DEVELOPMENT PROCESS
  5. 5. WEB DEVELOPMENT PROCESS
  6. 6. WEB DEVELOPMENT PROCESS
  7. 7. WEB DEVELOPMENT PROCESS
  8. 8. WEB DEVELOPMENT PROCESS
  9. 9. WEB DEVELOPMENT PROCESS
  10. 10. WEB DEVELOPMENT PROCESS
  11. 11. WEB DEVELOPMENT PROCESS
  12. 12. WEB DEVELOPMENT PROCESS
  13. 13. WEB DEVELOPMENT PROCESS
  14. 14. WEB DEVELOPMENT PROCESS
  15. 15. © 2014 Longship Consulting Ltd. All rights reserved. WEB DEVELOPMENT PROCESS DISCOVER Investigation, Learn, Analysis 1 DEFINE Strategy, Blueprint, Plan, Concept 2 DESIGN Visual, Look and Feel 3 DEVELOP Build, Program, Code, Test 4 DEPLOY Launch, Test, Deliver 5
  16. 16. © 2014 Longship Consulting Ltd. All rights reserved. WEB DEVELOPMENT PROCESS Waterfall DISCOVER DEFINE DESIGN DEVELOP DEPLOY
  17. 17. © 2014 Longship Consulting Ltd. All rights reserved. WEB DEVELOPMENT PROCESS AGILE DEPLOY DEVELOP DESIGN TEST DEFINEDISCOVER DEPLOY DEVELOP DESIGN TEST DEFINE …SPRINT SPRINT
  18. 18. “My neighbours kid knows Wordpress.” FINDING THE RIGHT DEVELOPMENT FIRM
  19. 19. © 2014 Longship Consulting Ltd. All rights reserved. FINDING THE RIGHT DEVELOPMENT FIRM
  20. 20. © 2014 Longship Consulting Ltd. All rights reserved. FINDING THE RIGHT DEVELOPMENT FIRM
  21. 21. © 2014 Longship Consulting Ltd. All rights reserved. WEB DEVELOPMENT ROLES Information Architect Interaction DesignerDigital Strategist Web Developer Project ManagerQuality Control Web Designer WriterTechnical Lead
  22. 22. © 2014 Longship Consulting Ltd. All rights reserved. FINDING THE RIGHT DEVELOPMENT FIRM The Brain: “I know what I want, just do it.” Three Types of Clients The Hands: “I can do it, just tell me how.” The Partner: “Lets make this happen together.”
  23. 23. “You didn’t ask for that!” REQUEST FOR PROPOSALS
  24. 24. BUDGET Budget
  25. 25. TIMELINES Expected Kick-off Events that may impact the schedule Deadlines Flexibility
  26. 26. SCOPE Number of Pages Languages Features (like Event Calendars) Search Requirements Forms Integration with 3rd party tools Technical Environment
  27. 27. SERVICES Strategy Planning Design Content Writing Development Testing Content Migration Hosting
  28. 28. SUPPORT Warranty Period Support Services Availability (24/7) Pricing Structure
  29. 29. ROLES AND RESPONSIBILITIES Writing? Content Migration? Technology? Hosting? Project Leader? Strategy? Identity/Brand? Photography?
  30. 30. PENALTIES Financial penalties for delayed delivery?
  31. 31. “Who’s in Charge?” PROJECT MANAGEMENT
  32. 32. © 2014 Longship Consulting Ltd. All rights reserved. YOU’RE RESPONSIBLE
  33. 33. © 2014 Longship Consulting Ltd. All rights reserved. MANAGE RISK Project Management IS Risk Management
  34. 34. © 2014 Longship Consulting Ltd. All rights reserved. WHAT YOU NEED TO MANAGE QUALITY BUDGET TIME
  35. 35. © 2014 Longship Consulting Ltd. All rights reserved. WHAT YOU NEED TO MANAGE QUALITY BUDGET TIME SCOPE
  36. 36. © 2014 Longship Consulting Ltd. All rights reserved. SETTING EXPECTATIONS
  37. 37. © 2014 Longship Consulting Ltd. All rights reserved. COMMUNICATION Keep all parties informed. Set expectations on how you expect to communicate. In Person, Phone, Email, Text – use the right one for the right purpose. Avoid surprises.
  38. 38. © 2014 Longship Consulting Ltd. All rights reserved. MYTHICAL MAN MONTH
  39. 39. © 2014 Longship Consulting Ltd. All rights reserved. HOW TO KEEP ON TRACK 1. Set deadlines and keep them. (Critical Path) 2. Touch base (at least) weekly 3. Plan for the Worst Case Scenario 4. Keep an Issues Log
  40. 40. © 2014 Longship Consulting Ltd. All rights reserved. WEB GOVERNANCE Responsibility Matrix (RACI) 1. Responsible Do the work – only one 2. Accountable Approve the work – only one 3. Consulted Provide advice – many 4. Informed Kept in the loop – many
  41. 41. © 2014 Longship Consulting Ltd. All rights reserved. Project Manager Informatio n Architect Writer Creative Director Technical Lead Site map A R C I I Content A C R I I Design A I I R I CMS A I I I R Content Migration A C R I C Usability Tests A C C C C WEB GOVERNANCE Responsibility Matrix (RACI)
  42. 42. DEALING WITH CHANGE
  43. 43. CHANGE MANAGEMENT VISION SKILLS INCENTIVE S PLAN RESOURCE S CHANGE+ + + + = VISION SKILLS INCENTIVE S PLAN RESOURCE S CONFUSIO N+ + + + = VISION SKILLS INCENTIVE S PLAN RESOURCE S ANXIETY+ + + + = VISION SKILLS INCENTIVE S PLAN RESOURCE S RESISTANC E+ + + + = VISION SKILLS INCENTIVE S PLAN RESOURCE S FRUSTRAT ON+ + + + = VISION SKILLS INCENTIVE S PLAN RESOURCE S FALSE STARTS+ + + + = Change Management
  44. 44. “She said she’d write it” CONTENT
  45. 45. © 2014 Longship Consulting Ltd. All rights reserved. CONTENT Your content will delay your site launch.
  46. 46. © 2014 Longship Consulting Ltd. All rights reserved. TYPES OF CONTENT PHOTOS TEXT GRAPHICS VIDEOS
  47. 47. © 2014 Longship Consulting Ltd. All rights reserved. CONTENT Content Strategy Substance Workflow Structure Governance Strategy Content Components People Components
  48. 48. © 2014 Longship Consulting Ltd. All rights reserved. CONTENT Content Process Content Inventory ROT Exercise Writing / Editing Content Migration Translation / Adaption Ongoing Maintenance Gap Analysis New Architecture New Website New Process
  49. 49. “Testing, Testing. 1,2,3” QUALITY CONTROL
  50. 50. © 2014 Longship Consulting Ltd. All rights reserved. QUALITY CONTROL Testing • Audience and Usability Testing • Content Proofing • Functional Testing • Security Testing • Load Testing • Accessibility Testing • User Acceptance Testing
  51. 51. “ALL SYSTEMS GO…” LAUNCHING YOUR NEW WEB SITE
  52. 52. © 2014 Longship Consulting Ltd. All rights reserved. PRE-LAUNCH 1. Set-up analytics 2. Test forms and functionality 3. Set-up 301 Redirects for popular pages 4. Set-up a custom 404 Error page
  53. 53. © 2014 Longship Consulting Ltd. All rights reserved. POST-LAUNCH 1. Load Test 2. Test all functionality and forms 3. Update any direct links 4. Promote your new site!
  54. 54. © 2014 Longship Consulting Ltd. All rights reserved. ONGOING MAINTENANCE Ongoing Analytics A/B Testing Content Updates Software and Hosting Updates
  55. 55. © 2014 Longship Consulting Ltd. All rights reserved. MAINTENANCE Iterative Approach to Web Design Effectivenessofwebsite Time $ Redesign PathUser Expectations $ $ $
  56. 56. TOP 10 MISTAKES OF WEB MANAGEMENT An overview of user experience
  57. 57. Not knowing why. 1
  58. 58. Not having a plan 2
  59. 59. Designing for your VPs. 3
  60. 60. Letting the site structure mirror your org chart 4
  61. 61. Forgetting to budget for maintenance 5
  62. 62. Still treating web content like print content 6
  63. 63. Treating Internet and Intranet Sites the Same 7
  64. 64. Outsourcing to multiple agencies 8
  65. 65. Underestimating the amount of effort required. 9
  66. 66. Underestimating the impact of the Web 10
  67. 67. Thank You! Canadian Conference on Medical Education Industry Presentation 2B April 28th 2014 15:30 to 16:45

×