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Internet marketing demystified 4 - All about Email

The last of our series on internet marketing. This set is all about e-mail do's and don'ts, the effectiveness of email lists, newsletters, and what to concentrate in one's email marketing efforts.

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INTERNET
MARKETING
DEMYSTIFIED
presented by
Erik Contzius
Make Tech Better, Inc.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MARKETING 101
REVIEW
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the Three
big
questions
• Who are you?
• What are you providing?
• What’s in it for your target
audience?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
AND ALWAYS ASK YOURSELF:
WHAT ARE YOUR GOALS?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at
your website to see what
converts, and what doesn’t.
Plus, the value of blogging,
content marketing, and SEO.
Social Media is key to a good
marketing plan. We will show
you some best practices and
low hanging fruit to help you
get started right away.
Video engages your audience
in a natural and effective way.
If you don’t have any videos,
we’ll show you how to make
something simple and good.
Email is still an effective
marketing tool. Learn how to
make the most of it, get your
e-mail opened, read, and acted
upon.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at
your website to see what
converts, and what doesn’t.
Plus, the value of blogging,
content marketing, and SEO.
Social Media is key to a good
marketing plan. We will show
you some best practices and
low hanging fruit to help you
get started right away.
Video engages your audience
in a natural and effective way.
If you don’t have any videos,
we’ll show you how to make
something simple and good.
Email is still an effective
marketing tool. Learn how to
make the most of it, get your
e-mail opened, read, and acted
upon.

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Internet marketing demystified 4 - All about Email

  • 2. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 MARKETING 101 REVIEW
  • 3. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the Three big questions • Who are you? • What are you providing? • What’s in it for your target audience?
  • 4. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 AND ALWAYS ASK YOURSELF: WHAT ARE YOUR GOALS?
  • 5. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Four sessions for this webinar 2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO. Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away. Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good. Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
  • 6. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Four sessions for this webinar 2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO. Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away. Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good. Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
  • 7. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 session 4: email marketing
  • 8. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 how are you marketing so far? • You have a website or are getting one • You’re taking advantage of social media • You’re making videos
  • 9. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 awesome!
  • 10. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 email? why?
  • 11. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 (Source: http://www.vocus.co.uk/) Survey of 50,000 members of Vocus UK (Marketing Professionals)
  • 12. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Why email? • For subscribers to your e-mail list, your audience is already a fan • The “Mere Exposure Effect” • Client base is potential evangelist base
  • 13. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 but first, let’s talk about your email address...
  • 14. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 your email address... • says something about your professional image • should NOT end with @aol, @yahoo, @hotmail! • should BARELY end with @gmail
  • 15. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 your email address... • should ideally end with @yourcompany.com • should allow you to track open and click rates
  • 16. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 If you already own a domain for your business, make sure your email address matches. get professional.
  • 17. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 how do i get started?
  • 18. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Don’t... • simply send e-mails from your Outlook or Mail app • cc a bunch of people so they can see each other’s email addresses!
  • 19. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Do... • Sign up for an e-mail service like: AWebber, Constant Contact, MailChimp, etc.
  • 20. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 What should I send out?
  • 21. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 what should i send out? • Emails that Inform • Emails for Innovation • Emails for Execution • Same reasons as Social Media: To Engage! (Source: digitalinfusions.com/the-three-areas-of-roi)
  • 22. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 When Sending emails... from Alan zoldan’s “Why my emails get opened more than yours” • Make it short • choose words carefully • Learn from what works • State the benefits (Source: www.a2zmicromarketing.com)
  • 23. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 When Sending emails... from Alan zoldan’s “Why my emails get opened more than yours” • Don’t state the benefits • Run an A/B test • Be familiar • Pay off your premise (Source: www.a2zmicromarketing.com)
  • 24. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 When Sending emails... from Alan zoldan’s “Why my emails get opened more than yours” • Personalization • Verbs • Questions • Symbols • Special Characters (Source: www.a2zmicromarketing.com)
  • 25. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 When Sending emails... from Alan zoldan’s “Why my emails get opened more than yours” • Have your emails and other marketing materials written by a pro (see Alan Zoldan, for instance!). (Source: www.a2zmicromarketing.com)
  • 26. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Some things to consider sending • Regular Newsletter • Announcement of Blog Posting • Sales/Specials/Coupons • Surveys/Questionnaires
  • 27. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Let’s look at a very effective email...
  • 28. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 xxxxxxxxxxxxxxxxx
  • 29. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 xxxxxxxxxxxxxxxxx Personal Call to action You want my opinion I have 2 minutes Let me check this out...
  • 30. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 leads to an effective landing page with a clear call to action
  • 31. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 all communications should be the kinds you like to read yourself.
  • 32. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 let’s look at the benefits of a mass market email solution
  • 33. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 mailchimp
  • 34. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  • 35. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  • 36. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  • 37. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  • 38. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  • 39. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 how to effectively use email autoresponders without being annoying • Avoid the obvious (“I have received your e-mail” or “Thank you for your message”) • Use humor • Be brief & to the point • Set up a Delayed Auto-Response (Source: http://lifehacker.com/5852936/how-to-effectively-use-email-auto-responders-without-being-annoying)
  • 40. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 remember: “if you aren’t growing, you’re dying.” tony robbins
  • 41. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 engaging your client base regularly reminds them to engage with you.
  • 42. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 q & a
  • 43. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 If you’ve enjoyed this last webinar of this series, please...
  • 44. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 “like” us on facebook. “subscribe” to our youtube channel. complete our survey.
  • 45. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the super secret bonus for participants in this webinar series only!
  • 46. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 make tech better is about to unveil a new service...
  • 47. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 explainer videos & commercials
  • 48. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 As we learned, video is a great conversion tool and part of an effective marketing plan
  • 49. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 effective & well constructed explainer videos can cost upwards of $10,000 from the “big guys”
  • 50. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Make Tech Better will be offering to the public marketing videos for use on websites and social media
  • 51. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 our services for such videos will be priced at $999 for a 60 - 120 second video which includes script writing, video shooting, editing, voiceover and sound editing
  • 52. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 BUT
  • 53. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 For one week only, and only for participants on this webinar series...
  • 54. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Make Tech Better will be offering this service for...
  • 55. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 $149
  • 56. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 this offer will end on thursday, june 12, 2014 at midnight
  • 57. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 To take advantage of this great deal, call us toll-free at 855-934-3883 by Thursday, June 12, 2014 Midnight
  • 58. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 We know who’s registered for our series, so just let us know you want the deal!