INTERNET
MARKETING
DEMYSTIFIED
presented by
Erik Contzius
Make Tech Better, Inc.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MARKETING 101
REVIEW
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the Three
big
questions
• Who are yo...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
AND ALWAYS ASK YOURSELF:
WHAT ARE YO...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Fa...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Fa...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
session 3:
all about
video
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
You have a
website.
now what?
You re...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
What else
can i do to
get people’s
a...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
VIDEO!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• Huge number of ...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• Websites with v...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• SEO (Search Eng...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
With the right set up,
and the added...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
1st page on
google!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
so where do we start?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
it’s all about the message
and the m...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• What are you trying to...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• You need to be terse
•...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the medium
• Your video quality shou...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
please obey
copyright law!
Thank you.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on YouTube for ...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on front page o...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When getting started
with video mark...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of
videos to
make:
• Explainer...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of
videos to
make:
• Culture (...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Let’s look at
some examples:
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Explainer video with animation:
mtb:...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Webinar:
you’re soaking in it!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
culture, explainer, testimonial all ...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how to make a video!
oy vey!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Want to do it even more
easily? Try ...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
here’s an adobe voice
video i made t...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great
resources
• How to write a gre...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great
resources
• Learn the specific...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
q & a
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
If you’ve enjoyed the third
webinar ...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
“like” us on facebook.
And share wit...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
internet
marketing
demystified
• Jun...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
super secret bonus:
if you’re regist...
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Internet Marketing Demystified 3 - Video

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The third webinar in our series on Internet Marketing Demystified. This session is all about the impact a well crafted video can have on attracting and engaging a new audience.

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Internet Marketing Demystified 3 - Video

  1. 1. INTERNET MARKETING DEMYSTIFIED presented by Erik Contzius Make Tech Better, Inc.
  2. 2. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 MARKETING 101 REVIEW
  3. 3. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the Three big questions • Who are you? • What are you providing? • What’s in it for your target audience?
  4. 4. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 AND ALWAYS ASK YOURSELF: WHAT ARE YOUR GOALS?
  5. 5. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Four sessions for this webinar 2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO. Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away. Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good. Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
  6. 6. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Four sessions for this webinar 2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO. Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away. Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good. Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
  7. 7. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 session 3: all about video
  8. 8. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 You have a website. now what? You refer back to the previous webinar all about how to leverage Social Media to get the attention of your new audience.
  9. 9. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 What else can i do to get people’s attention? How about a medium which is familiar to practically everyone, is easy and fun to interact with, and will engage your audience?
  10. 10. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 VIDEO!
  11. 11. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 BENEFITS OF VIDEO: • Huge number of people who prefer to digest information via video • People engage with video more often than with text alone • 80% of people recall watching a video ad on a website they visited in the past 30 days! (Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)
  12. 12. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 BENEFITS OF VIDEO: • Websites with videos have much greater levels of engagement than those without • Intro videos increase click- through rates by as much as 96%! (Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)
  13. 13. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 BENEFITS OF VIDEO: • SEO (Search Engine Optimization)
  14. 14. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 With the right set up, and the added benefit of Youtube being a Google property, you can “win” at video SEO where conventional seo fails.
  15. 15. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
  16. 16. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 1st page on google!
  17. 17. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 so where do we start?
  18. 18. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 it’s all about the message and the medium
  19. 19. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the message • What are you trying to communicate? • You only have 90-120 seconds!
  20. 20. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the message • You need to be terse • You need to be clear • You need to be engaging
  21. 21. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 the medium • Your video quality should be professional • Your audio quality should be top rate • Your music should go with your message • Your animations (if you use them) should look really sharp!
  22. 22. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 please obey copyright law! Thank you.
  23. 23. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 use of videos
  24. 24. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 use of videos • Post on YouTube for SEO & traffic to YouTube Channel • Use comments for links to content elsewhere, like on your website
  25. 25. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 use of videos • Post on front page of your website for stronger engagement and calls to action • Post on Facebook to lead to your website
  26. 26. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 When getting started with video marketing, there are a few types of videos you can make:
  27. 27. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 types of videos to make: • Explainer/Tutorial • Webinar • Reviews • PSA (Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)
  28. 28. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 types of videos to make: • Culture (Personal window) • Testimonial • Animation • Instagram/Vine (Short form - 6 seconds) (Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)
  29. 29. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Let’s look at some examples:
  30. 30. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Explainer video with animation: mtb: Let’s get real. (Source: http://youtu.be/XkjfUSTIifI)
  31. 31. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Webinar: you’re soaking in it!
  32. 32. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 culture, explainer, testimonial all in one! mcleod brothers (Source: http://youtu.be/zRwGNZo4k3s)
  33. 33. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 how to make a video! oy vey!
  34. 34. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 (Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5) Let’s make an explainer video • Write a script • Record a voiceover • Shoot the video
  35. 35. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 (Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5) Let’s make an explainer video • Bring video into an editor (iMovie on Mac) • Add music & sound effects
  36. 36. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 Want to do it even more easily? Try “adobe voice.” (Source: http://youtu.be/jJ5-8PPyn9g)
  37. 37. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 here’s an adobe voice video i made this morning: (Source: http://youtu.be/jJ5-8PPyn9g)
  38. 38. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 great resources • How to write a great explainer script (from DemoDuck.com): http://tinyurl.com/m32xvl3 • How to make videos aimed at B2B and B2C (from videobrewery.com): http://tinyurl.com/nejwm4w
  39. 39. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 great resources • Learn the specifics of how to make a killer explainer video from Miguel Hernandez: https://www.udemy.com/u/ miguelhernandez/ • Get subscribers to your YouTube channel (from reelseo.com): http://tinyurl.com/ kddf849
  40. 40. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 q & a
  41. 41. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 If you’ve enjoyed the third webinar of this series, please...
  42. 42. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 “like” us on facebook. And share with your friends a link to our next webinar!
  43. 43. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 internet marketing demystified • June 5 (Thursday), 7 pm EST - Email
  44. 44. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014 super secret bonus: if you’re registered for this and our last webinar, you will be emailed a special offer! Watch for it after next week!

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