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Web Analytics in Entrepreneurship

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Your website is going to be a big part of your startup venture and as entrepreneur you may rely even more heavily on online marketing. When doing this, you need to be able to use metrics to analyze how your online campaigns are doing. Furthermore, using analytics is a key part of a lean startup methodology which helps you build a product that customers like, using real data, meaning that you can move faster and make better decisions than if just relying on intuition.

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Web Analytics in Entrepreneurship

  1. 1. Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität
  2. 2. Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität
  3. 3. AGENDA Setting goals Metrics Reports Conversion Social Media Decision Making
  4. 4. WHO AMI?
  5. 5. erik bernskiöld
  6. 6. Consultancy Web & Digital Strategy WordPress Web Agency
  7. 7. Analytical Mindset
  8. 8. IDEAS PRODUCT MEASURE DATA MEBAUSILUDRE MLEEAASRUNRE
  9. 9. IDEAS PRODUCT MEASURE DATA BUILD MLEEAASRUNRE
  10. 10. SETTING PROPER GOALS
  11. 11. MORE VISITORS MORE SALES MORE CONVERSIONS GOALS HIGHER REACH HIGHER ENGAGEMENT …
  12. 12. CONVERSIONS KPIs SALES VISITORS REACH ENGAGEMENT …
  13. 13. IMPROVING “FEATURE X” PRIMARY GOAL by
  14. 14. GREAT EXPERIENCES USER GROWTH
  15. 15. GOOGLE ANALYTICS
  16. 16. GOOGLE ANALYTICS Free & Powerful
  17. 17. CENTRAL METRICS
  18. 18. PAGEVIEWS vs. SESSIONS
  19. 19. Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). - Google Analytics
  20. 20. PAGES PER SESSION
  21. 21. AVERAGE SESSION DURATION
  22. 22. USEFUL REPORTS
  23. 23. REFERRALS
  24. 24. GEOGRAPHY
  25. 25. DEMOGRAPHICS
  26. 26. USERS FLOW
  27. 27. HEAT MAPS & CLICK MAPS ( )
  28. 28. CONVERSION
  29. 29. A user completes an action that is positive to us.
  30. 30. GOAL TRACKING
  31. 31. www.mysite.com/product Complete a form Thanks for…
  32. 32. www.mysite.com/product 100% Complete a form 70% 30% Thanks for…
  33. 33. MEASURING SOCIAL MEDIA
  34. 34. REACH INTERACTIONS Clicks, Likes, Shares, Comments… (CONVERSIONS) ADDITIONAL METRICS
  35. 35. FACEBOOK INSIGHTS
  36. 36. TWITTER ANALYTICS
  37. 37. DECISION MAKING
  38. 38. IDEAS PRODUCT MEASURE DATA MEBAUSILUDRE MLEEAASRUNRE
  39. 39. UNDERSTANDING USER BEHAVIOR
  40. 40. A/B TESTING AD CAMPAIGNS
  41. 41. BEWARE ! TOO LITTLE AVAILABLE DATA
  42. 42. BEWARE ! LACK OF COMPARISON
  43. 43. AGENDA Setting goals Metrics Reports Conversion Social Media Decision Making
  44. 44. Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
  45. 45. ? ? ???? ? QUESTIONS
  46. 46. Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität

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