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High-Converting Websites and Pages
—what do they have in common?
WHO
AMI?
erik
bernskiöld
consultant
entrepreneur
web strategist
speaker
Advisor @
Consultancy
Web & Digital Strategy
WordPress
Web Agency
Websites
don’t
convert…
PAGES DO!
Page Types
The
About Page
Goal
Build TrustThe
About Page
The
PRODUCT Page
BUILD COMFORT IN THE
FULL OFFERINGThe
PRODUCT Page
We don’t sell
PRODUCTS
WE SELL SERVICES &
EXPERIENCES
WHY
DO WE
BUY ACAR?
CONVINCE VISITORS
THAT YOUR PRODUCT IS
PERFECT
HOW DO WE DO THIS?
?
WHAT DOES
THE VISITOR
WANT
?WHAT MOTIVATES
HUMANS
BEHAVIORAL
ECONOMICS
HUMANS ARE
RATIONALLY IRRATIONAL
MAKING DECISIONS IS HARD
CHOOSING
WHAT
TO EAT!
Help Users Make
DECISIONS
Make
UsersFEEL GOODAbout our offering
What does a
landing page
needS to do?
LANDING PAGE
A page that is specifically targeted at
capturing and converting a user for a
specific action.
Context: Marketing
Explain the offering
1
SOLUTION = NEEDS
Appeal to emotions
2
BUILD TRUST
3
“I’m in good
company here!”
CLOSE THE SALE
4
Elements &
Tricks
8
Headlines
LITTLE
COMMITMENT
= SHORT
Landing
Pages
COMPLEX
PRODUCTS
= LONG
Landing
Pages
Beautiful Imagery
CLEAR
VALUE PROPOSITION
REAL testimonials
Videos
Powerful & Appropriate
CALL TO ACTIONS
Help USERS
make the decision
to purchase
from you
QUESTIONS
?
???
?
?
?
Contact Me
erik@bernskioldmedia.com
www.erikbernskiold.com
@ErikBernskiold
facebook.com/bernskiolderik
High-Converting Websites and Pages
—what do they have in common?
High Converting Websites and Pages - What do they have in common?

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High Converting Websites and Pages - What do they have in common?