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DESIGNING AND DEVELOPING
eCommercefor
DESIGNING AND DEVELOPING
eCommercefor
ERik BernskioldManaging Director
Bernskiold Media & XLD Studios
eCommerce
DESIGNING AND DEVELOPINGfor
QUESTIONS
FIRST A COUPLE OF
Q
What are you?
Designer, Developer, UX?
Q
Do you have any
eCommerce experience?
Q
Do you have any
experience building
eCommerce websites?
CHALLENGES
CArt Abandonment
“Wait... you shop around in an
online store, fill your “shopping
cart” and then when you get to the
“checkout” you click re...
BEHAVIOR?
WHY THIS
LESSON
Allow customers to treat your
cart like a wishlist!
RINSE AND REPEAT
LEARN FROM BEHAVIOR AND ADAPT
ESTABLISHING A FLOW
PRESENTING INVENTORY
User Accounts
PAYMENTS
ACCEPTING
SEARCHDO IT LIKE GOOGLE
TRUST
ESTABLISHING
TRUST
ESTABLISHING
About Pages
Contact Details
Multiple Images
Customer Reviews
Clear Policies
SECURITY
USER EXPERIENCE
VS.
SECURITY
SSL CERTIFICATE PASSWORDS
ENCRYPTION
VALIDATION
VALIDATION
FOR WHOM DO WE DO IT?
PASSWORDS
IS ALL TROUBLE WORTH IT?
BUSINESS ASPECT
THE
THE BOTTOM LINE
BEING CONCIOUS
JUSTIFYALL DECISIONS
MEASURE
Questions?
ASK AWAY!
ERik Bernskiold
@ErikBernskiold
http://www.xldstudios.com
http://www.erikbernskiold.com
Just google, Erik Bernskiold!
DESIGNING AND DEVELOPING
eCommercefor
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D2WC 2013: Designing and Developing for eCommerce

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Designing and developing E-Commerce websites presents a special set of challenges. The relationship between designer and developer is put to its test when creating effective online sales experiences. We'll talk about the balance between effective UX and solid security and how to ultimately create a great E-Commerce website.

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D2WC 2013: Designing and Developing for eCommerce

  1. 1. DESIGNING AND DEVELOPING eCommercefor
  2. 2. DESIGNING AND DEVELOPING eCommercefor
  3. 3. ERik BernskioldManaging Director Bernskiold Media & XLD Studios
  4. 4. eCommerce DESIGNING AND DEVELOPINGfor
  5. 5. QUESTIONS FIRST A COUPLE OF
  6. 6. Q What are you? Designer, Developer, UX?
  7. 7. Q Do you have any eCommerce experience?
  8. 8. Q Do you have any experience building eCommerce websites?
  9. 9. CHALLENGES
  10. 10. CArt Abandonment
  11. 11. “Wait... you shop around in an online store, fill your “shopping cart” and then when you get to the “checkout” you click remove and slip out. What’s up with that?”
  12. 12. BEHAVIOR? WHY THIS
  13. 13. LESSON Allow customers to treat your cart like a wishlist!
  14. 14. RINSE AND REPEAT LEARN FROM BEHAVIOR AND ADAPT
  15. 15. ESTABLISHING A FLOW
  16. 16. PRESENTING INVENTORY
  17. 17. User Accounts
  18. 18. PAYMENTS ACCEPTING
  19. 19. SEARCHDO IT LIKE GOOGLE
  20. 20. TRUST ESTABLISHING
  21. 21. TRUST ESTABLISHING About Pages Contact Details Multiple Images Customer Reviews Clear Policies
  22. 22. SECURITY USER EXPERIENCE VS.
  23. 23. SECURITY SSL CERTIFICATE PASSWORDS ENCRYPTION VALIDATION
  24. 24. VALIDATION FOR WHOM DO WE DO IT?
  25. 25. PASSWORDS IS ALL TROUBLE WORTH IT?
  26. 26. BUSINESS ASPECT THE
  27. 27. THE BOTTOM LINE
  28. 28. BEING CONCIOUS
  29. 29. JUSTIFYALL DECISIONS
  30. 30. MEASURE
  31. 31. Questions? ASK AWAY!
  32. 32. ERik Bernskiold @ErikBernskiold http://www.xldstudios.com http://www.erikbernskiold.com Just google, Erik Bernskiold!
  33. 33. DESIGNING AND DEVELOPING eCommercefor

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