[I'LL TELL YOU WHAT I HAVE LEARNED
FROM RUNNING MORE THAN 130
BRANDS IN 30 COUNTRIES]
NO FIREWORKS TODAY!
Before Any Fancy things You Need To Secure your Digital Presence!
THE MANDATORY CHECKLIST
to survive in the M world
OPTIMIZE YOUR WEB SITE.
MOBILEGEDON IS HERE!
Google ignores non-mobile optimized sites
78% of the Romanian Websites Are not Optimized
for Google’s New Algorithm!
Check Your Web Page here:
OPTIMIZE YOUR ADS FOR MOBILE
Ads that are not designed for mobiles have 170% less performance
71% of the FB Ads doesn't have a Mobile Version!
OPTIMIZE YOUR TRADITIONAL TVC
FOR THE 5" PITCH
Be Relevant at a Glance!
OPTIMIZE YOUR CONTENT FOR
CONSUMPTION ON THE GO
Video Content and text with less than 110 characters are more visible
OPTIMIZE YOUR EMAIL CAMPAIGNS AND
THE LANDING PAGES
eMail is the best way for better conversion these days
TRIGGER MOBILE GENERATED CONTENT
FOR YOUR MARKETING EFFORTS
Instagram can be your Facebook Page partner
UTILIZE ZMOT IN YOUR MARKETING
Search through mobile is a Key Source of Information
VIDEO CONTENT IS ON THE RISE.
OPTIMIZE IT BEFORE USE IT!
On Facebook Non Promoted Video Content has even double Reach vs
Promoted Posts with Photos.
DO NOT CREATE ANOTHER ONE
USELESS APP BECAUSE YOUR
COMPETITORS HAVE ONE.
Only 8 applications have been used by the Romanian Consumer in the
last 30 days
IT'S NOT ABOUT THE SCREEN SIZE
IS ABOUT YOUR BRAND'S RELEVANCE
Less Space is not an Issue, Irrelevant Content is
YES, MOBILE IS A VITAL PILLAR
OF YOUR MARKETING PLAN.
AND YES IT’S A VITAL SOURCE OF