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It's an 'M' World - Mobifest Conference 2015 - Bucharest, May 2015 (1)

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It's an 'M' World - Mobifest Conference 2015 - Bucharest, May 2015 (1)

  1. 1. IT’S  AN  “M”  WORLD 9+1  Learnings  to  Build  a  Path  to  Success Stefanos Karagos – Information  Scientist  – XPLAIN.co Mobifest -­ Bucharest  – May  2015
  2. 2. LET’S  GET  TO  KNOW  EACH  OTHER  
  3. 3. I  BELIEVE  IN  THE  GOD  OF   DATA  AND  MARKETING :-­)
  4. 4. XPLAIN.co hello!
  5. 5. XPLAIN.co The Digital Marketing Auditors and Advisors
  6. 6. We Transform Brands’ Poor Digital Performance Into Great Results
  7. 7. Digital Strategy & Advisory
  8. 8. Consumer Behavior Analysis
  9. 9. Content Marketing
  10. 10. Reputation Management
  11. 11. 30 Countries
  12. 12. 132 Beloved Brands
  13. 13. Our Expertise After 10 Years FMCG RetailTechnology DestinationsTransportation
  14. 14. LAST  3  MONTHS  ACHIEVEMENTS
  15. 15. LAY’S  GLOBAL  DIGITAL  STRATEGY
  16. 16. BEST  APPROACH  TO  CONSIDERATION   IN  AUTOMOTIVE  INDUSTRY
  17. 17. BEST  ONLINE  BUSINESS  MODEL   IN  SHOPPING  CENTERS
  18. 18. No More Spam :-)
  19. 19. WHAT  ABOUT  YOU? let’s  be  interactive
  20. 20. HOW  MANY  OF  YOU  VISIT FB  VIA  MOBILE? Every  Day
  21. 21. DO  YOU  GOOGLE  VIA  MOBILE?
  22. 22. TOOK  A  SELFIE  THE  LAST  MONTH?
  23. 23. WTFWelcome To Facts! #
  24. 24. 7  IMPORTANT  STATS because  you  don't  need  to  know  more! Sources:  Ancom,  Nielsen,  Ipsos,  Google,  Facebook,  XPLAIN,  Monetate,  Kantar  -­ 2014  
  25. 25. 113,9%  MOBILE  PENETRATION Romania
  26. 26. 3RD COUNTRY  IN  EU   IN  TERMS  OF  4G  COVERAGE 7.8  million  hours  spoken  daily  in  2014
  27. 27. 27%  GOOGLE  SEARCHES   ARE  FROM  MOBILE  PHONES Romania
  28. 28. 50.3%  OF  ECOMMERCE  WEBSITE   TRAFFIC  COMES  THROUGH  A  MOBILE   DEVICE Europe
  29. 29. 60%  OF  MOBILE  CONSUMERS  USE  THEIR   MOBILE  DEVICE  AS  THEIR  PRIMARY  OR   EXCLUSIVE  INTERNET  DEVICE Global
  30. 30. Global
  31. 31. LET’S  AGREE
  32. 32. WE  ARE  FULL  OF  BUZZ  WORDING 1
  33. 33. SO  LET’S  STOP  THE  BUZZ  WORDING
  34. 34. THERE  IS  NOT  MOBILE  MARKETING
  35. 35. AS  THERE  NEVER  WAS   LAPTOP  MARKETING
  36. 36. MARKETING  DOESN'T  HAVE  FLAVORS twitter  marketing,  ecommerce  marketing,  facebook  marketing,  mobile   marketing  etc
  37. 37. MARKETING  HAS  OBJECTIVES
  38. 38. MARKETING  IS  ALL  ABOUT   COMMUNICATION
  39. 39. MARKETING  IS  ALL  ABOUT  REAL  LIFE
  40. 40. AND  YES,  TODAY  WE  ARE  USING   MOBILES  EVERY  MINUTE PUNCH   HIM   NOW!
  41. 41. THERE  IS  NOT  OFFLINE  AND  ONLINE   COMMUNICATION
  42. 42. I  KNOW!  MOST  OF  TRADITIONAL   MARKETERS  SAY  SO
  43. 43. BECAUSE  THEY  ARE  TRADITIONAL!
  44. 44. REAL  LIFE  IS  AN  AMAZING  MIX  OF   TOUCH  POINTS from  TV  to  FB  News  Feed and  from  Outdoor  to  my  Watch
  45. 45. MOBILES  ARE  THE  BIGGEST   COMMUNICATION  PLATFORM  IN  THE   HUMAN  HISTORY!
  46. 46. IT  STARTED  AS  A  HUMAN  TO  HUMAN   COMMUNICATION  PLATFORM
  47. 47. (BRANDS  ENTERED  THE  FIELD  AFTER   YEARS)
  48. 48. IT  CAN  BE  UTILIZED  IN  REAL  TIME
  49. 49. IT  CAN  BE  USED  AS  A  TWO  WAYS   COMMUNICATION  TOOL
  50. 50. IT  CAN  BE  YOUR  DISASTER  TOO Because  most  of  the  Marketers  think  that  is  Sexy  to  “Spam  like  a  TVC!”
  51. 51. STOP  THE  BLA BLA!
  52. 52. LET’S  BE  PRACTICAL!
  53. 53. [I'LL  TELL  YOU  WHAT  I  HAVE  LEARNED   FROM  RUNNING  MORE  THAN  130   BRANDS  IN  30  COUNTRIES]
  54. 54. NO  FIREWORKS  TODAY! Before  Any  Fancy  things  You  Need  To  Secure  your  Digital  Presence!  
  55. 55. THE  MANDATORY  CHECKLIST to  survive  in  the  M  world
  56. 56. OPTIMIZE  YOUR  WEB  SITE.   MOBILEGEDON IS  HERE! Google  ignores  non-­mobile  optimized  sites 78%  of  the  Romanian  Websites  Are  not  Optimized   for  Google’s  New  Algorithm!   1. Check  Your  Web  Page  here: google.com/webmasters/tools/mobile-­friendly
  57. 57. OPTIMIZE  YOUR    ADS  FOR  MOBILE   CONSUMPTION! Ads  that  are  not  designed  for  mobiles  have  170%  less  performance 71%  of  the  FB  Ads  doesn't  have  a  Mobile  Version! 2.
  58. 58. OPTIMIZE  YOUR  TRADITIONAL  TVC FOR  THE  5"  PITCH Be  Relevant  at  a  Glance! 3.
  59. 59. OPTIMIZE  YOUR  CONTENT  FOR   CONSUMPTION  ON  THE  GO Video  Content  and  text  with  less  than  110  characters  are  more  visible 4.
  60. 60. OPTIMIZE  YOUR  EMAIL  CAMPAIGNS  AND   THE  LANDING  PAGES eMail is  the  best  way  for  better  conversion  these  days 5.
  61. 61. TRIGGER  MOBILE  GENERATED  CONTENT   FOR  YOUR  MARKETING  EFFORTS Instagram  can  be  your  Facebook  Page  partner 6.
  62. 62. UTILIZE  ZMOT  IN  YOUR  MARKETING   PLANS Search  through  mobile  is  a  Key  Source  of  Information 7.
  63. 63. VIDEO  CONTENT  IS  ON  THE  RISE.   OPTIMIZE  IT  BEFORE  USE  IT! On  Facebook  Non  Promoted  Video  Content  has  even  double  Reach  vs   Promoted  Posts  with  Photos. 8.
  64. 64. DO  NOT  CREATE  ANOTHER  ONE   USELESS  APP  BECAUSE  YOUR   COMPETITORS  HAVE  ONE. Only  8  applications  have  been  used  by  the  Romanian  Consumer  in  the   last  30  days 9.
  65. 65. IT'S  NOT  ABOUT  THE  SCREEN  SIZE   IS  ABOUT  YOUR  BRAND'S  RELEVANCE   SIZE! Less  Space  is  not  an  Issue,  Irrelevant  Content  is 10.
  66. 66. YES,  MOBILE  IS  A  VITAL  PILLAR   OF  YOUR  MARKETING  PLAN.
  67. 67. AND  YES  IT’S  A  VITAL  SOURCE  OF   CONSUMER  INSIGHTS
  68. 68. THROUGH  MOBILE  DATA  YOU  CAN  
  69. 69. UNDERSTAND   THE  PEOPLE  WHO   MATTER  TO  YOU,  
  70. 70. SO  YOU  CAN  BE   WHAT  MATTERS   TO  THEM!
  71. 71. WHAT  ARE  YOU  WAITING  FOR?
  72. 72. YES,  IT’S  A  MOBILE  WORLD! Full  of  Opportunities  for  those  who  Strategize  before  tactics.
  73. 73. STRATEGIZE  OR  DIE  HARD
  74. 74. @karagos karagos@xplain.co XPLAIN.co NEED FOR SUPPORT? CONTACT US: THANK U! Stefanos Karagos, Information Scientist

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