In today’s society, companies and organizations have unprecedented possibilities to collect and use people’s personal information. Using this information in the right way enables new revenue streams and increased profit.
But do consumers understand and perceive the value of their personal information? What are the sensitivity involved with an increased use of personal information by enterprises, governments and consumers? The purpose of the Personal Information Economy report by ConsumerLab has been to describe consumers’ understanding, needs, behaviors and attitudes with respect to personal information as an asset.
For more research from the Ericsson ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab