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Presentation: 10 Hot Consumer Trends 2015

Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

Presentation: 10 Hot Consumer Trends 2015

  1. 1. Ericsson ConsumerLab 10 HOT CONSUMER TRENDS 2015
  2. 2. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 2 Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.
  3. 3. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 3 1. The streamed future Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014 › Three quarters of us regularly watch streamed video › In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV
  4. 4. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 4 2. HELPFUL HOMES Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › Our lives are more connected than ever before, and in the future our homes will be too › Around half of consumers would like home sensors that alert them to water and electricity issues, provide updates about refrigerator temperature, and deliver alerts when family members come and go
  5. 5. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 5 3. MIND SHARING Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › 40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts › More than two-thirds believe this form of communication will be mainstream by 2020
  6. 6. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 6 4. SMART CITIZENS › Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020 › As citizens’ behavior becomes smarter, so will the cities they inhabit Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Source: Ericsson ConsumerLab Analytical Platform, September 2014
  7. 7. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 7 5. THE SHARING ECONOMY Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money
  8. 8. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 8 6. THE DIGITAL PURSE Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › 48 percent would prefer to use their phone to pay for goods and services › 80 percent believe that the smartphone will replace their entire wallet or purse by 2020
  9. 9. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 9 7. MY INFORMATION › 47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information › 56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014
  10. 10. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 10 8. LONGER LIFE Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › Wearable technology is no longer just a novelty – it will provide significant health benefits › Consumers believe that cloud-based services such as jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application YEARS +0.5 +1.8 +1.9 YEARS
  11. 11. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 11 9. DOMESTIC ROBOTS Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014 › 64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020 › Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them company
  12. 12. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 12 10. CHILDREN CONNECT EVERYTHING › For younger generations, the internet is integral to the world we live in › 46 percent of smartphone owners say that those who are exposed to tablets as babies will expect all objects to be connected when they are older Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014
  13. 13. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 13 10 hot consumer trends
  14. 14. Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | © Ericsson AB 2014 | 2014-12-10 | Page 14

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