Traffic and market data report - interim update - february 2012


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Traffic and market data report - interim update - february 2012

  1. 1. interim updateTRAFFIC ANDMarket datareportON THE PULSE OF THE NETWORKED SOCIETYThis document is a scheduled update to some of the informationprovided in the Ericsson Traffic and Market Data Report which was subscriptionsreleased in November 2011. Approximately 60% ofTo view or download a copy of the original report, please visit the world’s now has a mobileWe will continue to share traffic and market data, along with our subscription.analysis, on a regular basis. trAFFic Data traffic grew by 18% between Q2 and Q3 2011.February 2012
  2. 2. Mobilesubscriptions updateFigure 1: Subscriptions by region Q4 2011 Net additions (millio n) 3.9 7.1 10 Mobile subs 22 cripti ons (mil lion 330 5 29 ) a h Americ Western Nort Euro pe 8 63 ica Ce er nt ra Am 60 l in 6 t La Ea st er nE uro 43 pe 28 Africa 644 China 998 ast dle E 257 Mid 10 AC AP of st Ind Re ia 00 1,1 88 1 24 34 Source: Ericsson (2012) Figure1Mobile subscription figures are estimates as of Q4 2011. Mobile net This estimate of mobile net additions has been made based onadditions are estimates during Q4 2011. APAC = Asia Pacific. historic information, macroeconomic factors and Ericsson data. Historical data may be revised when operators report updated figures.2 TRAFFIC AND MARKET DATA REPORT INTERIM UPDATE FEBRUARY 2012
  3. 3. Global mobile penetration reached 85 percent Mobile subscriptions have grown around in Q4 2011 and mobile subscriptions now total 13 percent year-on-year and 3 percent around 6 billion. However, the actual number quarter-on-quarter. of subscribers is about 4.1 billion, since many subscribers have several subscriptions. Around 75 percent of subscriptions are GSM. This is equal to around 60 percent of the 15 percent are WCDMA/HSPA. world’s population. Globally, mobile broadband subscriptions have India and China accounted for approximately grown around 60 percent year-on-year and have 35 percent of the estimated ~180 million net reached close to 1 billion¹. additions during Q4 2011. For India, this figure continues to be lower than Q1 and Q2 due to operators’ increasing focus on active subscribers. There is continued strong momentum for smartphone uptake in all regions. Approximately 30 percent of all handsets sold in 2011 were Brazil, Indonesia and Bangladesh follow in terms smartphones, compared to around 20 percent of net additions. for the full year 2010. However, only around 10 percent of the worldwide installed base of subscriptions use smartphones. This means that there is considerable room for further uptake.Figure 2: Penetration percentage WesternEurope 129% centralEasternEurope 126% china 73% india 71% restofApAc 86% MiddleEast 101% Africa 60% LatinAmerica 107% Source: Ericsson (2012) northAmerica 93% Source: Ericsson (2011) APAC = Asia Pacific subscriptionsVssubscribErsThere is a large difference between the number of subscriptions and phones. In addition, it takes time before inactive subscriptions aresubscribers. This is due to the fact that many subscribers have several removed from operator databases. Consequently, penetrationsubscriptions. Reasons for this could include users lowering their can easily reach above 100 percent, which is the case in manytraffic cost by optimizing their subscriptions for different types of calls, countries today.or having different subscriptions for mobile PCs/tablets and for mobile1 Mobile broadband is defined as CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX and TD-SCDMA. INTERIM UPDATE FEBRUARY 2012 TRAFFIC AND MARKET DATA REPORT 3
  4. 4. Mobile trafficupdateDatatrafficgrowsby18percent Figure 3: Global total traffic in mobile networks 2007-2011Figure 3 shows the total monthly 400traffic split for voice and data. It Source: Ericsson (2012)depicts a stable trend of trafficgrowth with some seasonal 350 Total (uplink + downlink) monthly traffic (PetaByte/month)variations. However, there are largedifferences in traffic levels between 300markets, regions and operatorsdue to differing customer profiles. 250Mobile data surpassed voice in Q42009 and was double that of voice 200for the first time in Q1 2011.Data traffic doubled between Q3 1502010 and Q3 2011, which is thesame yearly growth rate as for 100Q2 2011. The quarterly growthbetween Q2 and Q3 2011 was18 percent. 50Mobile voice traffic has doubled 0over the last four years andcontinues to grow at a steady rate. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 07 07 07 07 08 08 08 08 09 09 09 09 10 10 10 10 11 11 11The growth is especially high inregions with a strong increase in Voice Datasubscriptions, such as developingnations in Asia.These measurements have beenperformed by Ericsson over several MobiLEpcDAtAyears using a large base of live The traffic generated by mobile PC users differsnetworks that together cover all significantly between individuals and markets. The globalregions of the world. They form a average is estimated to be around 2 GB per month,representative base for calculating based on Ericsson total traffic in mobile networks.The contents of this document are based on a number of theoretical dependencies and assumptions and Ericsson shall not be bound by orliable for any statement, representation, undertaking or omission made in this document. Furthermore Ericsson may at any time change thecontents of this document at its sole discretion and shall not be liable for the consequences of such changes.Ericsson ABSE-126 25 Stockholm, SwedenTelephone +46 8 719 0000Fax +46 8 18 40 85 197/287 01-FGB 101 © Ericsson AB 2012