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Ericsson’s latest multi-country study into mobile broadband usage has uncovered
significant shifts in people’s behavior and attitudes.
More than ever before, people are viewing broadband access as a 24/7 necessity,
rather than a ‘nice-to-have’, and see it as part of daily life – moving far beyond
Before people decided when to get online. Nowadays, they decide when to get offline.
Perhaps more significantly, people increasingly view laptops and smartphones as
very personal tools, rather than shared facilities. Borrowing someone’slaptopor
connection is now seen as almost as unacceptableas
through someone else’s handbag or briefcase.
It is also clear that – while everyone appreciates the freedom and connectivitythat
mobile broadband provides – different user types have different
adopting mobile broadband, and use it in quite different ways.
This provides operators with opportunities to create smart service solutions, based
on a number of business and pricing models.