Network Service Business: Transformation with Service Provider SDN, NFV and Cloud

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Presentation by Bala Thekkedath, Director of Product Marketing, Ericsson

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Network Service Business: Transformation with Service Provider SDN, NFV and Cloud

  1. 1. Bala Thekkedath Director of Product Marketing @balathekkedath network Service business Transformation With service provider sdn, nfv and cloud
  2. 2. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 2 (23) 1. What is on the consumer’s mind 2. How does that change what the networks need to do 3. How do we enable that
  3. 3. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 3 (23) What do the customers of the network want … The Network Performance Personalization Consumers & Enterprises Experience Assurance Avenues for Innovation Application Ecosystem
  4. 4. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 4 (23) The network enabled app
  5. 5. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 5 (23) It changes what is on the network operator’s mind… EFFICIENCY AGILITY INNOVATION
  6. 6. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 6 (23) SDN enabled NFV & Cloud infrastructure Virtualizing Network Functions Scaling Network Functions to the Cloud for Optimal Deployment SDN for Cross Domain Control, Orchestration & Management NFV CLOUD SDN Virtualize Scale Control
  7. 7. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 7 (23) Service provider sdn, NFV & Cloud How the network evolves VNFVNFVNF Relocation with preserved identity VNF + Virtual Networking Virtualization & Abstraction SDN Controller Cross-Domain Orchestration, OSS/BSS APIs, Exposable Services & Assets, Analytics Product / Service Management CRM & CEM Charging & Billing Integrated Network Control Cloud Management Access Mgmt & Control IP & Transport Mgmt & Control Service Mgmt & Control Policy Control Network Data Center
  8. 8. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 8 (23) create highly personalized network slices Network Slices Real time cloud Network Slices – The best thing since sliced bread !
  9. 9. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 9 (23) It is going to take time …
  10. 10. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 10 (23) Virtualizing the network functions Immediate Values › TTM for new services › Elasticity and scalability › Improve operational efficiency Media Distribution Network Gateways Home Appliance OSS and BSS Edge Routers Core Routers Control Plane Access Virtualization – challenge versus value High LowChallenge Value High
  11. 11. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 11 (23) But NFV is more than Virtualizing ,Resiliency Network Stability Service Continuity Elasticity Portability & Interoperability Management & Orchestration Migration & co-existence current technology Automation Performance Energy Efficiency It is about infrastructure meeting changing demands More to it than meets the eye ! › Open and horizontalized system with maintained Telco performance › Integrity and Security › Migration from existing environment
  12. 12. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 12 (23) Forwarding Forwarding SDN, NFV & Cloud SDN Cloud SDN CTL SDN CTL SDN CTL Control NFV Control Forwarding VNF Managers VNF Managers VNF Managers Cloud Orch. Cloud Orch. Cloud Orch. NFV turns the SDN Controller – Cloud Manager relationship on its head !
  13. 13. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 13 (23) Forwarding Cloud, SDN & NFV In a wide area context SDN CTL SDN CTL SDN CTL Control NFV Control Forwarding VNF Managers VNF Managers VNF Managers Cloud Orch. Cloud Orch. Cloud Orch. Control Forwarding OSS NMS/EMS OSS NMS/EMS OSS NMS/EMS PolicyPolicyPolicy Cross Domain Service Orchestration Service Catalogue, BSS interface,Subscriptions, near real time ~minute Service trigger, dynamic connectivity, service scaling, real time: ~second East/West signaling, Forwarding state control. High transaction rate & sub second domain
  14. 14. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 15 (23) Engineering the transformation Drivers 81% Creating new services quickly 71% Optimizing the network in real time 67% Simplified provisioning Barriers 62% Knowledgeable engineers 62% Unclear cost benefits 57% Immature technologies Source: Infonetics Worldwide Survey of Operators, representing 50 percent of telecom capex and revenue How do we boost How do we mitigate
  15. 15. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 16 (23) Use Cases Portfolio just the beginning… New Capabilities New Operational Tools
  16. 16. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 17 (23) Business Cases Portfolio just the beginning…
  17. 17. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 18 (23) Planning Transformation Solution ManagementDiscover , Document , DesignDiscover , Document , Design Process & Organization SDN/NFV Network Application Enablement & Orchestration Consulting, Strategy, System Integration Network & IT Infrastructure How do we execute the transformation
  18. 18. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 19 (23) SDN is a “Means to a higher end” Time Service Provider SDN Contributiontosleeplessnights NFV
  19. 19. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 20 (23) It takes three to tango .. NFV SDN CLOUD network Service business Transformation
  20. 20. Bala Thekkedath Balamurali.thekkedath@ericsson.com @balathekkedath Ericsson THANK YOU
  21. 21. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 22 (23)

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