IP communications to billions of people coming soon to a web broswer near you (a)

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Master Class – IP Communications to Billions of People – Coming soon to a Web Browser Near you
Speaker Håkan Sessle, Head of Business Development Communication Services. Presentation from the Broadband World Forum, Amsterdam, 2012

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IP communications to billions of people coming soon to a web broswer near you (a)

  1. 1. Håkan Sessle Ericsson | Customer Business Development IP COMMUNICATIONS to BILLIONS OF PEOPLE COMING SOON TO A WEB BROWSER NEAR YOU
  2. 2. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 2 A MULTI-SCREEN WORLD › Context drives device choice – the users moves seamlessly between the devices throughout the day depending on location/time to spare/goal/and state of mind › Often multiple devices are used throughout a session, sometimes even multiple devices are used at the same time. The capability of the web browser to provide a cross-device and multi-screen environment makes it the platform of choice for multiple services Smartphone Tablet Laptop/PC Television
  3. 3. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 3 But it is › Proprietary with no interoperability › Dependet on 3rd party plug-ins/add-ons › Not easy to deply YES, WE CAN DO VOICE/VIDEO TODAY ... SmartphoneLaptop/PC Television Video Calling on Skype
  4. 4. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 4 ENHANCING THE WEB 1(2) Service Provider Device Device APIs Browser RTC APIs Browser RTCMedia Control Plane Web application Web application Web application
  5. 5. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 5 ENHANCING THE WEB 2(2) Service Provider Device Gateway APIs Browser RTC RelayMedia Control Plane Web application IMS Web application HTTP to SIP
  6. 6. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 6 › Up until WebRTC, building real time voice and video calling solutions required a lot of investments › WebRTC lowers the barriers of entry but it is still not so simple to design – ubiquitous service access, – interopeability with existing services – telco levels of quality and realiability › Standing on the shoulders of giants is the opposite of reinventing the wheel Standing on the shoulders of giants
  7. 7. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 7 The best of two worlds Internet Assets Telecom Assets Combining the strengths of the browser integrated functionality with the telecom backend assets
  8. 8. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 8 EXTENDING THE REACH OF TELECOM SERVICES Address and Contact Bar Augmented Web Communication Communication Dashboard Mozilla Firefox on OS X
  9. 9. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 9 SMS/ MMS Social Networking SaaS Mobile Telephony Operator Key Advantages: › Community of 6B people › User in Control › Service Assurance › Interworking with existing services › One-stop Shop for Communication Services WEBRTC OPPORTUNTIES FOR OPERATORS Consumer Enterprise Messaging Voice Video VoIP Apps RCS Voice/Video Conference Unified Communication MESSAGING & REAL-TIME COMMUNICATION Web / InternetVoIP/SIPMobile Services Source: Ericsson Analysis
  10. 10. IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 10 Logistics Education Healthcare Field Force Government Gaming Retail Security Context-based Communication VoLTE Multi- accessMulti-device Extensible feature set Multi- media THE FUTURE OF COMMUNICATION

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