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Integrated Video Insights - Presentation

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Learn more at: http://www.ericsson.com/spotlight/media/integrated-video-insights

Integrated Video Insights analyzes all data from every video service element and consumer interaction. It is a powerful video analytics toolkit that provides accurate business intelligence, which is a must for success in a global competitive market.

Published in: Data & Analytics
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Integrated Video Insights - Presentation

  1. 1. Digital Event – January 21, 2016 premiere of a powerful video data analysis tool
  2. 2. We Turn Consumers into your Greatest fans Valter D’Avino Head of Region Western and Central Europe Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 2
  3. 3. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3 › 18M TV subscribers › 500 channels › 6 Emmys › #1 market position Ericsson in media CONTENT OWNERS BROADCASTERS TV SERVICE PROVIDERS Cable Telco We address and enable… Satellite Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3
  4. 4. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4 By 2021 28 billion connected devices 15 billion video enabled 10x traffic growth, 70% video >50% on demand Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4
  5. 5. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5 But Today .. The Media value Chain is Forever disrupted Telecom TV service provider Cable TV service provider Satellite TV service provider Content Owners Broadcasters Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5
  6. 6. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6 › Access to all content in one place › Available anywhere at any time › Seamless experience across every screen › Help to find my next favorite thing to watch › Connected with friends’ and experts’ viewing › Constant new features & improvements › Perceived right price As TV moves into the online world of tablets, smartphones and apps, it sets whole new expectations that today’s TV providers struggle to keep up with Disruption continually changes the consumer Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6
  7. 7. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 7 Ever higher expectations. Media consumers: Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 7
  8. 8. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 8 More services to chose from. Media consumers: Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 8
  9. 9. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 9 Lower barriers to switching. Media consumers: Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 9
  10. 10. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 10 Delight the TV consumer ...Every Day. The business outlook for media: Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 10
  11. 11. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 11 SEAMLESS EXPERIENCE PERSONALIZED DISCOVERY IMMERSIVE CONTENT CONSTANT EVOLUTION THE new elements of ensuring TV consumer delight Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 11
  12. 12. Ericsson Integrated video insights Guy Beverlin Head of Global TV and Media Practice Business Unit Global Services Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 12
  13. 13. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13 Unleashing the potential of video data Untapped opportunity to extract meaningful business intelligence Video services generate a growing amount of relevant data LOCATION Video QoS Signal strength Content played User Profile Device ID Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13
  14. 14. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14 Introducing Ericsson integrated video insights INTEGRATED VIDEO INSIGHTS BSS / OSS Systems and Teams CRM Billing Trouble Ticketing Marketing Engineering Customer Care Third Parties Content Apps and Providers Services AV Processing Management Delivery Consumption Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14
  15. 15. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15 What if we could…? … read our customers minds Automatically target user segments with content offers and ads Assist in content bundling, and predict campaign impact Analyze consumption patterns, sentiments and trends Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15
  16. 16. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16 What if we could…? … turn a negative into a positive Detect adverse conditions for video services delivery Understand the real service affectation across households Proactively give assistance and reimburse purchases Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16
  17. 17. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17 What if we could…? … quickly understand & act Detect system-wide issues and determine root cause Identify the next best action(s) to solve the problem Automatically execute remedy actions to normalize service Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17
  18. 18. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18 Going beyond reporting to actionable video insights Common Video analysis – Insights - Actions Fully End-to-End, vendor-agnostic framework covering all video systems Multi-platform analysis reach (OTT, IPTV, etc.) Granular in terms of seconds. Scheduled non critical processes Covering operational, commercial and customer care aspects Multi-angleReal-time Multi- dimensional Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18
  19. 19. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 19 We enable our customers transformation within the Media industry with our unique winning combination… Ericsson Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 19
  20. 20. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20 ULTIMATE portfolio TRANSFORMATION Services LATEST Insights Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20
  21. 21. Ericsson in Media www.ericsson.com/media Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 21
  22. 22. Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 22

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