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Infograph: Maximizing spectators' experience

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When the biggest football tournament ever unfolded in Brazil in 2014, fans used their mobile phones to share the excitement of every goal, tackle and penalty.

So how did operators manage this massive rise in mobile broadband use to deliver the best experience possible?

Published in: Technology

Infograph: Maximizing spectators' experience

  1. 1. © Ericsson 2014 Source: Ericssonwww.ericsson.com/ourportfolio/telecom-operators/key-event-experience 459 MILLION 91% Throughout the event, 26.7 TB of data traffic was used 1.5 TB of data was consumed during the championship match alone – the equivalent of downloading 1,000 full length movies more than the London 2012 international games 2.5 TIMES 3.5 TIMES With 64 MATCHES taking place across 12 cities, mobile networks were under extreme pressure AIRPORTS STADIUMS91% of mobile internet usage was for accessing social media sites For 8 WEEKS, mobile traffic was 3 TIMES THE NORMAL LEVEL 8 WEEKS Average attendance at the matches was over 50,000 – the same population as a small city 50,00064 MATCHES HOTELS AND MANY MORE REAL-TIME MONITORING EXTRA SUPPORT Additional experts proactively manage networks in real-time and provide a speedy remedy Temporary hardware provided the needed additional coverage and capacity in and outside the arena more than the biggest pro American football game in 2014 Coverage and capacity move with the crowd – even in surrounding hotels, transport hubs and entertainment districts crowd Capacity1 Going social3 Demand for data2 Key Event Experience4 Maximizing Spectators’ Experience When the biggest football tournament ever unfolded in Brazil in 2014, fans used their mobile phones to share the excitement of every goal, tackle and penalty. So how did operators manage this massive rise in mobile broadband use to deliver the best experience possible? 4.5 MILLION phone calls were made during the event The total data traffic was equivalent to 48.5 MILLION photo uploads 75 percent of the fans rated the mobile network performance equal to or higher than their daily experience. The outcome was a high performing network where fans were able to share their once-in-a-lifetime experiences spontaneously, positively impacting operators’ brands – a win for all. The result?

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