The document discusses standards for measuring video quality of experience (QoE) for mobile network operators and media service providers. It explains that subjective testing involves having users rate video quality, but this process is time-consuming and expensive. Objective quality algorithms aim to mimic human perception of quality by producing mean opinion scores. The implementation of ITU-T P.1203 and 3GPP TS 26.247 standards enables the efficient and accurate estimation of video QoE required to meet rising user expectations for internet-based video delivered over mobile networks.