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10 HOT CONSUMER TRENDS 2015 
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go...
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Ericsson ConsumerLab: 10 hot consumer trends of 2015 - Infogaphic

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Ericsson ConsumerLab has identified some of the most important consumer trends for 2015 and beyond.


Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

Trends include using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them.

The insights in the report come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.

Published in: Technology

Ericsson ConsumerLab: 10 hot consumer trends of 2015 - Infogaphic

  1. 1. 10 HOT CONSUMER TRENDS 2015 Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. Three quarters of us regularly watch streamed video 2 HELPFUL HOMES of smartphone owners believe that >70% ENERGY USE COMPARISON APPS And in 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV. CHILDREN CONNECT EVERYTHING 5 THE SHARING ECONOMY © Ericsson 2014. Source: Ericsson ConsumerLab | www.ericsson.com/consumerlab 3 MIND SHARING of smartphone owners would like to use a wearable device to communicate with others directly through thoughts. 4 SMART CITIZENS 48 percent of smartphone owners would prefer to use their phone to pay for goods and services. believe that the smartphone will replace their entire purse by 2020. 46 percent of smartphone owners say that children will expect all objects to be connected when they are older. 40% 8 LONGER LIFE Consumers believe services such as will help to prolong our lives by up to two years per application. 9 DOMESTIC ROBOTS would like home sensors that alert them to water and electricity issues, or when family members come and go. Around half of smartphone owners 1 THE STREAMED FUTURE More than two thirds believe this will be mainstream by 2020. 7 MY INFORMATION 6 THE DIGITAL PURSE 80% 64% 56% of smartphone owners Half of all smartphone owners are open to the idea of renting out their SPARE ROOMS PERSONAL APPLIANCES LEISURE EQUIPMENT as it is convenient and saves money. PULSE METERS JOGGING APPS PLATES THAT MEASURE FOOD WATER QUALITY CHECKERS would like communication to be Ec'Pt3D of consumers think a range of domestic robots that could help with everyday chores will be common in households by 2020. will be mainstream by 2020. TRAFFIC VOLUME MAPS 10

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