Ericsson ConsumerLab has identified some of the most important consumer trends for 2015 and beyond.
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.
Trends include using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them.
The insights in the report come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.