The Performance of Indoor

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Network performance is the strongest factor in driving loyalty between users and their operators. As most mobile experiences are inside where connectivity is unreliable, indoor performance will be the next big differentiating factor between operators.
http://www.ericsson.com/real-performance/reliable-coverage-wherever-you-are

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The Performance of Indoor

  1. 1. The Application The User Experience USERS ARE NOT SATISFiED with indoor performance 90% 1/2 of the world’s population lives in cities INDOOR APP COVERAGE is a three-dimensional game 50% Streaming is interrupted when you leave home Wi-Fi coverage. Mobility means moving between indoors and outdoors, travelling through multiple environments. providing a seamless indoor and outdoor experience. Small cells 72% 78% Streaming 93% 78% 57% 98% 55% 50% Throughput Height 3D Mo y nc bil te La 3D ity Wi pth dth De The Performance of INDoOR Indoor app coverage is a combination of covering height, width, depth & providing mobility, throughput, latency. the next opportunity for Real estate owners & Operators Office plazas Arenas & Stadiums Schools & Universities Apartment buildings Public transport Shopping malls DAS Macro Indoor 97% Performance Outdoor Tech & Services Voice #REALPERFORMANCE The three challenges of indoor experience The goal is to create a network 1. Core Transport Customer usage frequency Call is interrupted when you enter the office building, the subway or an elevator. 3GPP Outdoor SMS indoor performance satisfaction is low of their time is spent indoors Indoor Access 3. Integration Integrated WIFI It takes an E2E approach using coordinated small cells to create great indoor performance. In an office plaza, performance is key for file sharing, video calls, email & surfing the web. Radio Dot 2. Scalability We believe in ONE NETWORK Coordination and integration is our solution. The Networks At an arena, performance is key for voice calls, SMS, sharing photos & videos. Pico RBS The right solution for the right size of indoor environment. 20% Network performance Outside-In Network performance is key to growth & consumer loyalty. www.ericsson.com/real-performance 16% Value for money Ongoing communication Tariff plans offered Customer support The Business 11% 10% 9% Relative impact of brand loyalty drivers.

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