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THE MINDSET FOR
SUCCESSFUL INNOVATORS
IN THE DIGITAL AGE
Eric de Groot
Matthijs Rosman
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
2
CHAPTER 1
Do I Know What I Don’t Know?
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
3
Do I Know What I Don’t Know?
The bad news of our time is, there is an alarming increase in the number of things we know nothing about. We live in a
time of autocatalytic change; each change accelerates the rate of the next. So, staying on top does not only require you to
change fast. It also requires you to accelerate the pace of your own change. Success depends on a function of velocity and
acceleration of change or adaptability.
What is fast? Let’s share an interesting anecdote. What is special about the word ‘selfie’? It is the first word in the history
of mankind that is the same in every language. No other word – war, peace, love, God, etc., - exists in every language.
The reason for this is that the speed of information nowadays is so fast that different cultures did not have the time to
make up their own word for selfie. Speed is all that matters.
If the rate of change outside exceeds the rate of change on the inside, the end is near. So, you need to have some idea
about what is happening around us. We have found that developments in technology and society bring about the
majority of change drivers. We will try to bring you up to speed with some of the latest trends and developments. This
is by no means and exhaustive list and is not intended to be. The list is neither current since we are probably already
caught up by time once you read this. In the Growth Warehouse you will find some useful links to specific trendwatchers
and analysts to keep you in the know in (near) real time.
We offer you the trends. Yet, it is not the trends which are important. It is your adaptability to change based on these
drivers. Charles Darwin couldn’t have said it better: To adapt and survive, you have to become aware of three domains
of uncertainty:
1. The things you know that you know
2. The things you know that you don’t know
3. The things you don’t know that you don’t know (yet)
In her book ‘Willful Blindness: Why We Ignore the Obvious at our Peril’, Margaret Heffernan examines the
phenomenon of willful blindness. The cognitive mechanisms by which we choose, sometimes conscious, mostly not, to
turn a blind eye. “We could know, and should know, but don’t know because it makes us feel better not to know”. What
are the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering
failures or even crimes against humanity?
Why, after every major accident and blunder, do we look back and say, how could we have been so blind? Why do some
people see what others don't? And how can we change? We turn, willfully, a blind eye in order to feel safe, to avoid
conflict, to reduce anxiety, and to protect prestige. But as we will debate further on in our book, greater understanding
leads to better solutions. Heffernan shows how - by challenging our biases, encouraging debate, discouraging conformity,
and not backing away from difficult or complicated problems - we can be more mindful of what's going on around us
and be proactive instead of reactive.
So, start asking yourself the questions nobody else around you seem to be asking. Observe and explore the third domain
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
4
of uncertainty and start the debate.
What’s happening around us?
The world is changing at a fast pace. How to brace yourself for uncertainty? It is not our intention to sum up an endless
list of trends in this book. However, we couldn’t resist to bring you up to speed with some of them, at least for the
purpose to follow our thinking, bold statements and to make you wonder what will impact you and your company the
most. We made a distinction between three levels of trends. The first level is a holistic perspective, when we talk about
megatrends in society. The second level tries to partially translate these trends to industries and businesses. The final part
of our trend overview pertains to the consumer. Probably the most important level, where most innovative growth finds
its origin. Let’s have a look at some relevant megatrends.
Megatrends
Changing demographics. In 2025 the World is expected to host an additional 1 Billion people. This growth
will take place not in the Western world but in parts like Asia and Africa. We are also growing older and in
many Western countries we produce less children. Larger groups of older customer bring huge opportunities.
Not only do they have more money, they also have a lot more time to spent it. Labor markets are changing as
well. In western societies we are expected to participate longer as active contributors, and more women will
become part of this market.
Globalization & shifting economic power. The world has gradually become one market. Despite the fact that
some world leaders might throw their countries back towards protectionism (through walls and / or tariffs),
the long and underlying trend is unification and globalization. The underlying financials have woven a tight
net, holding everything in its grip. Economic power is shifting towards the more upcoming economies. We
expect no domination by one, but instead many power centers in the world.
Rise of the global middle class. In sync with this economic power shift we see a rise of the global middle class.
They are getting richer, bigger in numbers and have more money to spend. They are also more adventurous
and travel around the world. As a consequence, spreading innovations to all parts of the hemisphere.
Accelerating urbanization. The modern ‘glocalization’. Centuries ago only a few of us lived in the cities.
Cities wer e by the way not a nice place to live. Dirty, cramped, polluted and criminal. Nowadays this
number is already up to 50%, expecting to reach over 70% in 2050. This results in new housing concepts, a
high demand for efficient infrastructure and new solutions for the abandoned outskirts.
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
5
Experience. Customers are looking for a premium and reliable experience not specifically just a product.
Acceptance of Tech. We are in love or afraid of new emerging technologies that will automate physical tasks
(robotics), intellectual work (cognitive computing) and customer services (everything from self-help kiosks,
voice activated systems to grocery store scanners).
The impact of trends
It is one thing to understand what is happening around us. Equally important is understanding the impact and relevance
of these trends and developments. How will it affect me or my business, society and environment? Impact is about
spotting trends and creating patterns and combinations to look for opportunities.
Disrupt or get disrupted
What is driving your business today? Emerging technologies of tomorrow arrive at an exponential pace. Some key
characteristics of how businesses are run today are a source for disruptive change. We consider seven key disruptive
(internal) forces in any industry.
Commoditization of assets. Disruption in capital intensive industries caused by digitisation is happening
everywhere and is changing the way many traditional business models are operating.
Underutilized assets. Industries with a substantial amount of assets, which are not deployed efficiently and
effectively, can be disrupted by business who operate with no, or decimal amounts, of current asset bases.
Lack of transparency. The internet, and global access to it, has changed customer behavior tremendously.
There are well-informed, more discerning and demanding.
Low or no added value. Disruptors design completely new value chains without resellers by either simplifying
the value chain or just delivering “direct-to-consumer”.
Unbundling/rebundling of tasks. In the digital era, traditional boundaries between services and products tend
to evaporate, creating ample space for unbundling or bundling of new services and products.
Serious use pains. Looking closely at how customers use products and services, their pains and experiences can
open a vast array of opportunities. Disruptors focus on services that focus on convenience and ease of use
through digitisation.
Too much focus on products. Now more than ever, s atisfying customer needs is more important. Instead of
products, sell a service that revolves around the customer’s life.
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
6
Taking control of your unique state of potential disruption now. Disruption doesn’t just happen to poorly lead or
underperforming companies. Disruptors can take your market share first and then eat into your profitability.
Smart companies remain open to whatever disruptor might endanger their very existence. They cannibalize and change
their own business radically and quickly. If you can accept that your company might have a successful average life span
of 15 years, wouldn’t it be time to scrutinize your own business? We often invite our clients to take a destructive view of
their companies; what does your disruptor look like? Try to demolish your company. What should we do now to increase
our chance of survival if ever this disruptor would materialize?
Go outside, make endless observations, communicate and debate with people. Ask the rarely-asked questions and ponder
the answers. Gather and process new information and distill these into new hypothesis, new discovery paths and
strategies or else they would have little or no meaning and use. With interpretation, interrelation and context, trends
become the foundation for new daring growth paths.
https://www.revelx.co/get-dare-now/
DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE
Copyright © 2019 RevelX & Amsterdam Publishers
7
GET THE BOOK!
DARE is an excellent book – a timely reminder that
the only way to master the digital age is to
innovate, innovate, innovate!
- Rowan Gibson
bestselling author “The 4 Lenses of Innovation”
“
Dare to read this book and you will find a
wealth of useful ideas to diagnose and innovate
your own business.
- Mickey Huibregtsen
senior Partner of McKinsey & Company and
author of “Management Made Simple”
“
It is simply an inspiring book. A comprehensive,
yet compact innovation guide for the new digital/agile era.
Would love to have dozens to hand out to my teams.
- Jack van Strien
former CEO Business Group Philips Personal
Care
“

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DARE Chapter 1 Summary

  • 1. THE MINDSET FOR SUCCESSFUL INNOVATORS IN THE DIGITAL AGE Eric de Groot Matthijs Rosman
  • 2. DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 2 CHAPTER 1 Do I Know What I Don’t Know?
  • 3. DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 3 Do I Know What I Don’t Know? The bad news of our time is, there is an alarming increase in the number of things we know nothing about. We live in a time of autocatalytic change; each change accelerates the rate of the next. So, staying on top does not only require you to change fast. It also requires you to accelerate the pace of your own change. Success depends on a function of velocity and acceleration of change or adaptability. What is fast? Let’s share an interesting anecdote. What is special about the word ‘selfie’? It is the first word in the history of mankind that is the same in every language. No other word – war, peace, love, God, etc., - exists in every language. The reason for this is that the speed of information nowadays is so fast that different cultures did not have the time to make up their own word for selfie. Speed is all that matters. If the rate of change outside exceeds the rate of change on the inside, the end is near. So, you need to have some idea about what is happening around us. We have found that developments in technology and society bring about the majority of change drivers. We will try to bring you up to speed with some of the latest trends and developments. This is by no means and exhaustive list and is not intended to be. The list is neither current since we are probably already caught up by time once you read this. In the Growth Warehouse you will find some useful links to specific trendwatchers and analysts to keep you in the know in (near) real time. We offer you the trends. Yet, it is not the trends which are important. It is your adaptability to change based on these drivers. Charles Darwin couldn’t have said it better: To adapt and survive, you have to become aware of three domains of uncertainty: 1. The things you know that you know 2. The things you know that you don’t know 3. The things you don’t know that you don’t know (yet) In her book ‘Willful Blindness: Why We Ignore the Obvious at our Peril’, Margaret Heffernan examines the phenomenon of willful blindness. The cognitive mechanisms by which we choose, sometimes conscious, mostly not, to turn a blind eye. “We could know, and should know, but don’t know because it makes us feel better not to know”. What are the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures or even crimes against humanity? Why, after every major accident and blunder, do we look back and say, how could we have been so blind? Why do some people see what others don't? And how can we change? We turn, willfully, a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But as we will debate further on in our book, greater understanding leads to better solutions. Heffernan shows how - by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems - we can be more mindful of what's going on around us and be proactive instead of reactive. So, start asking yourself the questions nobody else around you seem to be asking. Observe and explore the third domain
  • 4. DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 4 of uncertainty and start the debate. What’s happening around us? The world is changing at a fast pace. How to brace yourself for uncertainty? It is not our intention to sum up an endless list of trends in this book. However, we couldn’t resist to bring you up to speed with some of them, at least for the purpose to follow our thinking, bold statements and to make you wonder what will impact you and your company the most. We made a distinction between three levels of trends. The first level is a holistic perspective, when we talk about megatrends in society. The second level tries to partially translate these trends to industries and businesses. The final part of our trend overview pertains to the consumer. Probably the most important level, where most innovative growth finds its origin. Let’s have a look at some relevant megatrends. Megatrends Changing demographics. In 2025 the World is expected to host an additional 1 Billion people. This growth will take place not in the Western world but in parts like Asia and Africa. We are also growing older and in many Western countries we produce less children. Larger groups of older customer bring huge opportunities. Not only do they have more money, they also have a lot more time to spent it. Labor markets are changing as well. In western societies we are expected to participate longer as active contributors, and more women will become part of this market. Globalization & shifting economic power. The world has gradually become one market. Despite the fact that some world leaders might throw their countries back towards protectionism (through walls and / or tariffs), the long and underlying trend is unification and globalization. The underlying financials have woven a tight net, holding everything in its grip. Economic power is shifting towards the more upcoming economies. We expect no domination by one, but instead many power centers in the world. Rise of the global middle class. In sync with this economic power shift we see a rise of the global middle class. They are getting richer, bigger in numbers and have more money to spend. They are also more adventurous and travel around the world. As a consequence, spreading innovations to all parts of the hemisphere. Accelerating urbanization. The modern ‘glocalization’. Centuries ago only a few of us lived in the cities. Cities wer e by the way not a nice place to live. Dirty, cramped, polluted and criminal. Nowadays this number is already up to 50%, expecting to reach over 70% in 2050. This results in new housing concepts, a high demand for efficient infrastructure and new solutions for the abandoned outskirts.
  • 5. DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 5 Experience. Customers are looking for a premium and reliable experience not specifically just a product. Acceptance of Tech. We are in love or afraid of new emerging technologies that will automate physical tasks (robotics), intellectual work (cognitive computing) and customer services (everything from self-help kiosks, voice activated systems to grocery store scanners). The impact of trends It is one thing to understand what is happening around us. Equally important is understanding the impact and relevance of these trends and developments. How will it affect me or my business, society and environment? Impact is about spotting trends and creating patterns and combinations to look for opportunities. Disrupt or get disrupted What is driving your business today? Emerging technologies of tomorrow arrive at an exponential pace. Some key characteristics of how businesses are run today are a source for disruptive change. We consider seven key disruptive (internal) forces in any industry. Commoditization of assets. Disruption in capital intensive industries caused by digitisation is happening everywhere and is changing the way many traditional business models are operating. Underutilized assets. Industries with a substantial amount of assets, which are not deployed efficiently and effectively, can be disrupted by business who operate with no, or decimal amounts, of current asset bases. Lack of transparency. The internet, and global access to it, has changed customer behavior tremendously. There are well-informed, more discerning and demanding. Low or no added value. Disruptors design completely new value chains without resellers by either simplifying the value chain or just delivering “direct-to-consumer”. Unbundling/rebundling of tasks. In the digital era, traditional boundaries between services and products tend to evaporate, creating ample space for unbundling or bundling of new services and products. Serious use pains. Looking closely at how customers use products and services, their pains and experiences can open a vast array of opportunities. Disruptors focus on services that focus on convenience and ease of use through digitisation. Too much focus on products. Now more than ever, s atisfying customer needs is more important. Instead of products, sell a service that revolves around the customer’s life.
  • 6. DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 6 Taking control of your unique state of potential disruption now. Disruption doesn’t just happen to poorly lead or underperforming companies. Disruptors can take your market share first and then eat into your profitability. Smart companies remain open to whatever disruptor might endanger their very existence. They cannibalize and change their own business radically and quickly. If you can accept that your company might have a successful average life span of 15 years, wouldn’t it be time to scrutinize your own business? We often invite our clients to take a destructive view of their companies; what does your disruptor look like? Try to demolish your company. What should we do now to increase our chance of survival if ever this disruptor would materialize? Go outside, make endless observations, communicate and debate with people. Ask the rarely-asked questions and ponder the answers. Gather and process new information and distill these into new hypothesis, new discovery paths and strategies or else they would have little or no meaning and use. With interpretation, interrelation and context, trends become the foundation for new daring growth paths.
  • 7. https://www.revelx.co/get-dare-now/ DAREA MINDSET FOR INNOVATORS IN THE DIGITAL AGE Copyright © 2019 RevelX & Amsterdam Publishers 7 GET THE BOOK! DARE is an excellent book – a timely reminder that the only way to master the digital age is to innovate, innovate, innovate! - Rowan Gibson bestselling author “The 4 Lenses of Innovation” “ Dare to read this book and you will find a wealth of useful ideas to diagnose and innovate your own business. - Mickey Huibregtsen senior Partner of McKinsey & Company and author of “Management Made Simple” “ It is simply an inspiring book. A comprehensive, yet compact innovation guide for the new digital/agile era. Would love to have dozens to hand out to my teams. - Jack van Strien former CEO Business Group Philips Personal Care “