Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Create a Strong Personal Branding Statement


Published on

Personal branding is extremely important if you want to show others what you are capable of, and it is not enough anymore to have just a great online presence. You need to know what you would say to someone if they stopped you on the street and asked, "What do you do?"

Published in: Career, Business
  • Login to see the comments

  • Be the first to like this

How to Create a Strong Personal Branding Statement

  1. 1. How to Create a Strong Personal Branding Statement As seen on Careerealism
  2. 2. What Do You Do?A few weeks ago, I met some of my boyfriendsfamily members from out-of-state for the first time.A few of them politely asked me, "What do youwant to do now that youre out of college?"At the time, I didnt have much to say beyond, "Idlike to land a full-time job and possibly go to gradschool for something sort of educationaltechnology related."
  3. 3. It Occurred to Me That…It wasnt the case that I didnt know what my In short, I was talents and strengths lacking a personal were or what type of branding statement, work I wanted to do, but I certainly hadnt also known as an prepared any elevator pitch. organized way of telling them that.
  4. 4. Why Do I Need a Brand?Personal branding is extremely important ifyou want to show others what you arecapable of, and it is not enough anymore tohave just a great online presence.You need to know what you would say tosomeone if they stopped you on the streetand asked, "What do you do?"
  5. 5. Concise, Confident, Clear A concise, confident, clear answer to this question will not only make a greatfirst impression, it will instill in you a sense of clarity regarding what your career goals are and how you can best achieve them.
  6. 6. How Do I Do It?The best advice I have read so far aboutcreating a personal branding statement comesfrom an article by J.T. O’Donnell overat Careerealism.She treats this process like a recipe. Combine theanswers to 5 important questions you must askyourself, and the result will be a deliciouspersonal branding statement that you can beproud of.
  7. 7. Here’s my statement after answering her questions:I love to be the person who people go to foranswers, like a human search engine.I can take information gathered from a number ofsources and combine it into something useful andthorough that ultimately teaches other peoplesomething in a way that is easily understood.
  8. 8. I like to figure out what the problem is thatneeds to be solved, and then I start compiling alist of the resources I will need to use.I love to take notes to organize my thoughts, so Iuse many outlines and style them like a to-dolist.I rely on a combination of mymemory, writing, and organization skills to helpget my point across to my audience.
  9. 9. On family game night, I am the person whoreads all the instructions for a new gamebefore we play it so I can be familiar with therules and details of it.Then, when people have questions, I can lookup the answers and add my owninterpretation of it so we can all learn to playthe game the right way faster.
  10. 10. In the past, I wrote more than 500 pressreleases for a branding organization.Our clients each had several social mediaprofiles and websites whose information I hadto combine into a 1-3 page press release.I have also tutored many students who werecalled in for job interviews after I taught themhow to prepare their answers and streamlinetheir resumes and cover letters.
  11. 11. I believe my skills would be of great value inthe training industry as an instructionaldesigner or training coordinator.Using my research skills, I would love tocreate training manuals, courses, andpresentations for multiple industries thatwould help employees learn new skills andincrease their efficiency.
  12. 12. By answering 5 questions… I was able to craft a personal brandingstatement for myself that speaks to my unique talents and can be modified to fit any situation. Visit Careerealism today to learn how you can craft a unique statement of your own!
  13. 13. Thanks for viewing!For more content like this, be sure to check out my blog at: You can also contact me at: