Hybrid Events: Choose Your Own AdventureErica St. Angel                                       Event Camp National Chicago ...
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
guarantee:   at least 1                                stealable                                shareable               ...
DEFINITION                         What’s the diff?                         • hybrid event                         • blend...
onsite attendee eye viewErica St. Angel                    Event Camp National Chicago 2.13.2011
online                  attendee                  eye viewErica St. Angel      Event Camp National Chicago 2.13.2011
another online attendee eye viewErica St. Angel                          Event Camp National Chicago 2.13.2011
yet another online attendee eye viewErica St. Angel                                  Event Camp National Chicago 2.13.2011
and still another online attendee eye viewErica St. Angel                                   Event Camp National Chicago 2....
free                                            free                                          online                  both...
warningErica St. Angel             Event Camp National Chicago 2.13.2011
http://bit.ly/ecnc-cyoaErica St. Angel                             Event Camp National Chicago 2.13.2011
http://bit.ly/ecnc-cyoaErica St. Angel                             Event Camp National Chicago 2.13.2011
TECHNOLOGY                  Chapter 1                  a) 7 technology definitions                  b) 10 common pitfalls ...
Common pitfalls                  Before the conference                  1.   Silo conversations – events, IT, AV, marketin...
Common pitfalls     During the conference     6. No dedicated tech/social media support for online attendees     7. Ignori...
Common pitfalls                  After the conference                  9. Moving on to the next thing                  10....
Oh, and another thing…         • …                                   on to the next chapter!Erica St. Angel               ...
MONEY       TECHNOLOGY   Chapter 2                    a) Growth of the market                    b) Popular monetization  ...
Popular monetization models   Build audience, awareness, community          Impart needed education           Kick start l...
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Price comparison roundup (random selection of hybrid events)                                 @EricaStAngel | @Mediasite | ...
Oh, and another thing…         • …                                   on to the next chapter!Erica St. Angel               ...
HIDDEN SECRETS OF   Chapter 3     HYBRID EVENTS                       a) Where is hybrid more                          wor...
What to measure   • Conference satisfaction   • Attendee engagement                  – attendance | repeat | online | onli...
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Oh, and another thing…         • …                                   on to the next chapter!Erica St. Angel               ...
BIG TEXTY LIST OF   Chapter 4     HYBRID EVENT       BENEFITS                       a) For planners/producers             ...
Benefits for planners     • REACH: Take the event to the people who cannot be present due to travel restrictions,       sc...
Benefits for producers/suppliers         • REV UP: Generate a proven return on investment by           creating new revenu...
Oh, and another thing…         • …                                   on to the next chapter!Erica St. Angel               ...
HYBRD EVENT   Chapter 5             COMMUNITIES                           a) Leveraging social media                      ...
Erica St. Angel   Event Camp National Chicago 2.13.2011
hybrid events                         they                                  they                   attendingErica St. Ange...
Erica St. Angel   Event Camp National Chicago 2.13.2011
Webcasting                  LiveErica St. Angel           Event Camp National Chicago 2.13.2011
Webcasting                  On-demandErica St. Angel           Event Camp National Chicago 2.13.2011
Twitter                  Account + HashtagErica St. Angel              Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Facebook                  PageErica St. Angel       Event Camp National Chicago 2.13.2011
Facebook                  GroupErica St. Angel       Event Camp National Chicago 2.13.2011
Facebook                  EventErica St. Angel       Event Camp National Chicago 2.13.2011
Flickr                  Account + SetErica St. Angel          Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
LinkedIn                  GroupErica St. Angel        Event Camp National Chicago 2.13.2011
Formal    interviews    we asked ?sErica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Informal    interviews    customers asked ?sErica St. Angel          Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
UNLEASH, Mediasite User Conference                     • 15% attendees                     • 10% attendess were virtual   ...
Oh, and another thing…         • …                                   on to the next chapter!Erica St. Angel               ...
MARKETING   Chapter 6                              a) 3 marketing tactics I wish                                 everyone ...
1. Push online through off-line,                     and while onsiteErica St. Angel                        Event Camp Nat...
Erica St. Angel   Event Camp National Chicago 2.13.2011
Erica St. Angel   Event Camp National Chicago 2.13.2011
2. Keep telling people where to goErica St. Angel                              Event Camp National Chicago 2.13.2011
3. Use the platform before you go liveErica St. Angel                                Event Camp National Chicago 2.13.2011
Oh, and another thing…         • …                                   turn the page if you dare!Erica St. Angel            ...
Congrats! You and your hybrid event                        live happily ever after!Erica St. Angel                        ...
Whew!                     Erica St. Angel                     ericas@sonicfoundry.com                     www.sonicfoundry...
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Hybrid Events: Choose Your Own Adventure - Erica St. Angel - 2011 EventCamp National

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Sonic Foundry's Erica St. Angel is taking a brand new presentation style out for an EventCamp test drive. She’s got almost two dozen buckets of content, from popular monetization models to stats on the growth of the blended event market, from hybrid event marketing techniques to little known tech tips that save time and money. Once she kicks it off, you and your fellow attendees will have to decide which way you want to go next? Around every corner lies a scenic view of hybrid event goodness. Which ones will you choose?

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  • Hybrid Events: Choose Your Own AdventureErica St. Angel is taking a brand new presentation style out for an Event Camp test drive. She’s got almost two dozen buckets of content, from popular monetization models to stats on the growth of the blended event market, from hybrid event marketing techniques to little known tech tips that save time and money. Once she kicks it off, you and your fellow attendees will have to decide which way you want to go next? Around every corner lies a scenic view of hybrid event goodness. Which ones will you choose?http://www.gamebooks.org/cyoalist.htm
  • Common pitfalls and how to avoid them Cross the streams early – marketing, event planning, IT, AV; vendor and clientThink strategically about pricingAll for free; some for free; some for pay; all for payPrice by session, or whole conference passOr is it a bonus you offer new members? New registrants?Have social media in place BEFORE you launch registrationPeople want to know who else is attending, physical and onlineUse hashtag and URLs in ALL communication to both sidesGet approval to record presenters (do it in the call for speakers form or confirmation)Pre-flight check – on-site and online
  • - online- FB members Event, Group and Fan Page- Twitter followers- LinkedIn Group members- Tweets pre-, during and post-conf- Tweeps who tweet on your behalf- Formal membership- Conference satisfaction- Sales
  • WHAT IS UNLEASH09?User confCustomers want to hear from each other and us to make them more efficient/productive/knowledgable  
  • Social medaFacebook, Event, Group, Fan + photosLinkedIn GroupTwitterFlickr
  • OUR RESULTSUNLEASH  General marketing goodnessUsing photos in adsUsing video interviews on website15% increase in conference attendees; virtual conference attendees, even though it was the first year we offered this option, made up 10% of overall attendance.500% increase in Facebook members for the Event, Group and Fan Page (allowing us to claim our URL www.facebook.com/mediasite), and LinkedIn Group.Double the number of Twitter followers.A network of more than a dozen Mediasite users on Twitter who now provide regular feedback to us, bloggers, reporters, prospects and other Mediasite tweeps.10% increase in membership of the official Mediasite User Group, now 902 members strong.85% of conference presentations delivered by customers, a 26% increase over 2008.Increase in conference satisfaction, on a five point scale:- “I’m glad I came to UNLEASH” - 4.7 in 2009, 4.4 in 2008.- “I would recommend UNLEASH to a colleague” - 4.6 in 2009, 4.4 in 2008.As one attendee put it, “This is, by far, the most productive conference for connecting with other users and discovering new ways to take our Mediasite program to the next level. Reaching out to the web 2.0 community will foster even more fantastic dialogue because it will open the conference to a wider audience. With the state of the economy, the virtual pass will allow our peers who can’t be there in person stay on target with the new information being shared, and create an unparalleled networking opportunity.”
  • Hybrid Events: Choose Your Own Adventure - Erica St. Angel - 2011 EventCamp National

    1. 1. Hybrid Events: Choose Your Own AdventureErica St. Angel Event Camp National Chicago 2.13.2011
    2. 2. Erica St. Angel Event Camp National Chicago 2.13.2011
    3. 3. Erica St. Angel Event Camp National Chicago 2.13.2011
    4. 4. Erica St. Angel Event Camp National Chicago 2.13.2011
    5. 5. Erica St. Angel Event Camp National Chicago 2.13.2011
    6. 6. Erica St. Angel Event Camp National Chicago 2.13.2011
    7. 7. guarantee: at least 1  stealable  shareable  ready-to-implementErica St. Angel Event Camp National Chicago 2.13.2011
    8. 8. DEFINITION What’s the diff? • hybrid event • blended event • virtual event hybrid = blended virtual = lots of thingsErica St. Angel Event Camp National Chicago 2.13.2011
    9. 9. onsite attendee eye viewErica St. Angel Event Camp National Chicago 2.13.2011
    10. 10. online attendee eye viewErica St. Angel Event Camp National Chicago 2.13.2011
    11. 11. another online attendee eye viewErica St. Angel Event Camp National Chicago 2.13.2011
    12. 12. yet another online attendee eye viewErica St. Angel Event Camp National Chicago 2.13.2011
    13. 13. and still another online attendee eye viewErica St. Angel Event Camp National Chicago 2.13.2011
    14. 14. free free online both live on-demand both presentations paid paid both [remote view | onsite review]Erica St. Angel Event Camp National Chicago 2.13.2011
    15. 15. warningErica St. Angel Event Camp National Chicago 2.13.2011
    16. 16. http://bit.ly/ecnc-cyoaErica St. Angel Event Camp National Chicago 2.13.2011
    17. 17. http://bit.ly/ecnc-cyoaErica St. Angel Event Camp National Chicago 2.13.2011
    18. 18. TECHNOLOGY Chapter 1 a) 7 technology definitions b) 10 common pitfalls c) 5 tips to save time and moneyErica St. Angel Event Camp National Chicago 2.13.2011
    19. 19. Common pitfalls Before the conference 1. Silo conversations – events, IT, AV, marketing 2. One-size-fits-all pricing and marketing 3. Presenting as usual 4. Winging it 5. Ignoring social mediaErica St. Angel Event Camp National Chicago 2.13.2011
    20. 20. Common pitfalls During the conference 6. No dedicated tech/social media support for online attendees 7. Ignoring the people who are watching 8. No ambassador in the roomErica St. Angel Event Camp National Chicago 2.13.2011
    21. 21. Common pitfalls After the conference 9. Moving on to the next thing 10. Not telling people where to watchErica St. Angel Event Camp National Chicago 2.13.2011
    22. 22. Oh, and another thing… • … on to the next chapter!Erica St. Angel Event Camp National Chicago 2.13.2011
    23. 23. MONEY TECHNOLOGY Chapter 2 a) Growth of the market b) Popular monetization methods c) Price comparison roundupErica St. Angel Event Camp National Chicago 2.13.2011
    24. 24. Popular monetization models Build audience, awareness, community Impart needed education Kick start launch, leads live ,on-demand or combo Free virtual or hybrid Virtual or hybrid ~free for attendees leads + exposure Full-paid or increase with Sponsor Paid combo of free bracket and paid (member) branding, speaking Generate revenue Meaty program (continuing ed) Exhibitor Virtual or hybrid ~free for attendees goal = leads (visitors or full reg) “booth” or speak/demoErica St. Angel Event Camp National Chicago 2.13.2011
    25. 25. Erica St. Angel Event Camp National Chicago 2.13.2011
    26. 26. Erica St. Angel Event Camp National Chicago 2.13.2011
    27. 27. Price comparison roundup (random selection of hybrid events) @EricaStAngel | @Mediasite | www.sonicfoundry.comEvent Date Industry Onsite Online (live) On-demand OtherUNLEASH 05.11 Tech user conference $795 $495 $295 --MarketingProfs Digital $199 (20 sessions, Avail on-demand for just 3 02.11 Marketing PD $1295 $199Mktg Forum keynotes) monthsOntario Hospital Assn. 01.11 Health PD $1107 -- $125 --Reliability and $500 – 2011 01.11 Assurance PD $975 -- --Maintainability $250 - 2010 Free to members, Free to members,Autodesk 12.10 Tech user conference $1695 $139 premier pass $139 premier passIEEE 12.10 IT € 725 -- $395 --Veith Symposium 11.10 Medical $1395 -- $450 $125-175/session IT analyst firm andIT event 10.10 $3795 -- $595 -- clients $515 Mix of public and secured liveEDUCAUSE 10.10 Higher ed IT PD $695 -- 50% of tracks webcasts, all free after 4 mos. Archive free with $195EduComm 06.10 Higher ed IT PD $795 $195 $195 membership, conf regGames+Learning Society 05.10 Academic gaming Free Free Free Publicly available live streams $19 on-demand /SAE International 04.10 Engineering association $310 --- presentation; pkgs Sponsored, branded webcast $100-350Intl.Symposium on $670 $295 10.09 Biotech -- $39.95/sessionHuman Identification All sessions or DVD Erica St. Angel Event Camp National Chicago 2.13.2011
    28. 28. Oh, and another thing… • … on to the next chapter!Erica St. Angel Event Camp National Chicago 2.13.2011
    29. 29. HIDDEN SECRETS OF Chapter 3 HYBRID EVENTS a) Where is hybrid more work? b) Who needs to be involved in the decision? c) How will you measure success?Erica St. Angel Event Camp National Chicago 2.13.2011
    30. 30. What to measure • Conference satisfaction • Attendee engagement – attendance | repeat | online | online then onsite – Twitter followers | tweets pre-during-post | tweeps – LinkedIn Group members | posts pre-during-post – formal membership • Content viewership – live | on-demand | tweet | emailErica St. Angel Event Camp National Chicago 2.13.2011
    31. 31. Erica St. Angel Event Camp National Chicago 2.13.2011
    32. 32. Erica St. Angel Event Camp National Chicago 2.13.2011
    33. 33. Erica St. Angel Event Camp National Chicago 2.13.2011
    34. 34. Erica St. Angel Event Camp National Chicago 2.13.2011
    35. 35. Oh, and another thing… • … on to the next chapter!Erica St. Angel Event Camp National Chicago 2.13.2011
    36. 36. BIG TEXTY LIST OF Chapter 4 HYBRID EVENT BENEFITS a) For planners/producers b) For all attendees c) For other stakeholders: speakers, sponsorsErica St. Angel Event Camp National Chicago 2.13.2011
    37. 37. Benefits for planners • REACH: Take the event to the people who cannot be present due to travel restrictions, scheduling conflicts and budget cuts • MIRROR: Create an online experience that mirrors the live event, complete with interaction between presenter and viewers • TEASE: Reach new audiences online with a taste of what the on-site event is like • REVENUE: Increase revenue by selling live or on-demand access to attendees, or selling webcast sponsorship to exhibitors and sponsors • SLACK: Eliminate the burden of hounding presenters to install software or send PPTs before the conference • INTEGRATE: Link conference materials, like the presenters PowerPoint, directly within the presentation to streamline downloads • FASTER: Immediately make content available – live or instantly after event, eliminating costly and time-consuming post- and CD/DVD production • REUSE: Use conference webcasts from the past year in marketing for upcoming events, enticing first-time attendees to participate • VALUE: Increase exhibitor and sponsor value by capturing branded vendor demonstrations • SPY: Use reporting to determine who watched what, when and for how long, and identify the most popular speakers and topics for next years program • REPURPOSE: Leverage conference content to populate online training portals • REDUCE: Support green meeting initiatives by making all conference sessions available online, minimizing the need for printed handouts, CD/DVD and USB productionErica St. Angel Event Camp National Chicago 2.13.2011
    38. 38. Benefits for producers/suppliers • REV UP: Generate a proven return on investment by creating new revenue streams • BOOST: Provide more value by driving increased event attendance and viewership • STREAMLINE: Make content available immediately for on-demand viewing, avoiding costly and time-consuming encoding, editing or post-production processes • MODERNIZE: Differentiate your service offering and gain competitive advantageErica St. Angel Event Camp National Chicago 2.13.2011
    39. 39. Oh, and another thing… • … on to the next chapter!Erica St. Angel Event Camp National Chicago 2.13.2011
    40. 40. HYBRD EVENT Chapter 5 COMMUNITIES a) Leveraging social media b) Community networks and knowledge portals c) Attendance statsErica St. Angel Event Camp National Chicago 2.13.2011
    41. 41. Erica St. Angel Event Camp National Chicago 2.13.2011
    42. 42. hybrid events they they attendingErica St. Angel Event Camp National Chicago 2.13.2011
    43. 43. Erica St. Angel Event Camp National Chicago 2.13.2011
    44. 44. Webcasting LiveErica St. Angel Event Camp National Chicago 2.13.2011
    45. 45. Webcasting On-demandErica St. Angel Event Camp National Chicago 2.13.2011
    46. 46. Twitter Account + HashtagErica St. Angel Event Camp National Chicago 2.13.2011
    47. 47. Erica St. Angel Event Camp National Chicago 2.13.2011
    48. 48. Facebook PageErica St. Angel Event Camp National Chicago 2.13.2011
    49. 49. Facebook GroupErica St. Angel Event Camp National Chicago 2.13.2011
    50. 50. Facebook EventErica St. Angel Event Camp National Chicago 2.13.2011
    51. 51. Flickr Account + SetErica St. Angel Event Camp National Chicago 2.13.2011
    52. 52. Erica St. Angel Event Camp National Chicago 2.13.2011
    53. 53. LinkedIn GroupErica St. Angel Event Camp National Chicago 2.13.2011
    54. 54. Formal interviews we asked ?sErica St. Angel Event Camp National Chicago 2.13.2011
    55. 55. Erica St. Angel Event Camp National Chicago 2.13.2011
    56. 56. Erica St. Angel Event Camp National Chicago 2.13.2011
    57. 57. Erica St. Angel Event Camp National Chicago 2.13.2011
    58. 58. Informal interviews customers asked ?sErica St. Angel Event Camp National Chicago 2.13.2011
    59. 59. Erica St. Angel Event Camp National Chicago 2.13.2011
    60. 60. Erica St. Angel Event Camp National Chicago 2.13.2011
    61. 61. UNLEASH, Mediasite User Conference • 15% attendees • 10% attendess were virtual • 500% Facebook fans – www.facebook.com/mediasite • 100% Twitter followers – + dozen tweeps • 10% official User Group • “I’m glad I came” 4.4  4.7 • “I’d recommend” 4.4  4.6 • Paid for itself in 4 monthsErica St. Angel Event Camp National Chicago 2.13.2011
    62. 62. Oh, and another thing… • … on to the next chapter!Erica St. Angel Event Camp National Chicago 2.13.2011
    63. 63. MARKETING Chapter 6 a) 3 marketing tactics I wish everyone would steal b) Year’s worth of email c) 12 month marketing countdownErica St. Angel Event Camp National Chicago 2.13.2011
    64. 64. 1. Push online through off-line, and while onsiteErica St. Angel Event Camp National Chicago 2.13.2011
    65. 65. Erica St. Angel Event Camp National Chicago 2.13.2011
    66. 66. Erica St. Angel Event Camp National Chicago 2.13.2011
    67. 67. 2. Keep telling people where to goErica St. Angel Event Camp National Chicago 2.13.2011
    68. 68. 3. Use the platform before you go liveErica St. Angel Event Camp National Chicago 2.13.2011
    69. 69. Oh, and another thing… • … turn the page if you dare!Erica St. Angel Event Camp National Chicago 2.13.2011
    70. 70. Congrats! You and your hybrid event live happily ever after!Erica St. Angel Event Camp National Chicago 2.13.2011
    71. 71. Whew! Erica St. Angel ericas@sonicfoundry.com www.sonicfoundry.com blog.sonicfoundry.com twitter.com/Mediasite [webcasting] twitter.com/EricaStAngel [marketing]Erica St. Angel Event Camp National Chicago 2.13.2011

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