Social media IS a natural online
progression of networking,
and method for building
brand awareness that may
lead to new b...
Reasons for using social
media for business
• Building brand awareness
• Improving online presence
• Communication
• Conve...
Reasons for using social
media for business
• Listening
• Learning
• Product and service development and research
• Feedba...
Content Strategy
Needed to continually feed the social media beast.
• Relevant to your brand.
• Of interest to your audien...
Channel Strategy
• What channels are your target audiences using?
• What channels are best suited to your content?
• What ...
Channel Strategy
Different uses/approaches for different channels:
• Website: “hub” for all activity.
• Facebook Page: soc...
Aims and
Objectives
Audiences
Brand
Personality
Content Channels
Campaigns
Analytics
Digital/Socia
l Media
Strategy
Example
Example
Company A
• Website
• Store front with sign
Example
Company A
• Website
• Store front with sign
Company B
• Website with blog
• 500 email database
• 150 Facebook Page...
Summary and tips
• Know your aims and
objectives
• Know your audience/s
• Have a strategy
• Continually source and
create ...
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business

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In June 2013 I presented to a Women's Business Luncheon on the basic considerations and tips for using social media for businesses.

Published in: Technology, Business
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Social Media for Business

  1. 1. Social media IS a natural online progression of networking, and method for building brand awareness that may lead to new business contacts and opportunities…
  2. 2. Reasons for using social media for business • Building brand awareness • Improving online presence • Communication • Convenience • Demonstrate expertise • Promote key products/services • Attract like-minded clients
  3. 3. Reasons for using social media for business • Listening • Learning • Product and service development and research • Feedback • Market research • Enquiries • Referrals
  4. 4. Content Strategy Needed to continually feed the social media beast. • Relevant to your brand. • Of interest to your audiences. • Will assist to achieve aims and objectives.
  5. 5. Channel Strategy • What channels are your target audiences using? • What channels are best suited to your content? • What channels will assist in achieving your aims and objectives? • How many channels can you (realistically) maintain?
  6. 6. Channel Strategy Different uses/approaches for different channels: • Website: “hub” for all activity. • Facebook Page: social/behind the scenes, informal. • LinkedIn company page: company news/updates. • Twitter: short company updates and shared news. • Email: regular summaries of all key activity.
  7. 7. Aims and Objectives Audiences Brand Personality Content Channels Campaigns Analytics Digital/Socia l Media Strategy
  8. 8. Example
  9. 9. Example Company A • Website • Store front with sign
  10. 10. Example Company A • Website • Store front with sign Company B • Website with blog • 500 email database • 150 Facebook Page likes • 200 Twitter followers • 50 LinkedIn company page followers
  11. 11. Summary and tips • Know your aims and objectives • Know your audience/s • Have a strategy • Continually source and create content • Don’t forget about email • Use channels differently • Measure, learn and refine • Make social media a help, not a hindrance • Enjoy!

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