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Eric Jessen
Director
2
My name is Eric Jessen.
I am the director of TDAgency.
TDAgency is a creative
marketing agency.
strategic
3
Are you tired of your marketing
agency starting
off creative meetings with
the “we are so excited” line?
4
What you really want
is an agency that
comes into a room
and says
“we have a strategy that
will sell more
of your produc...
5
When did marketers forget that?
6
first thing’s first
Why TDAgency?
7
WHAT?
Result:
Activities to
deliver the
“why.”
HOW?
Process:
Organization
to realize the
“why.”
WHY?
Purpo...
8
WHY?
9
At TDAgency,
we have
no creatives
and we have
no strategists.
10
THERE ARE ONLY
STRATEGIC
creatives
CREATIVE
strategists.
&
11
BOTH
Positioning yourself for success requires
12
You need
EGISTS
CREATIVES
STRAT
13
IF IT DOESN’T SELL
IT ISN’T CREATIVE.
- DAVID OGILVY
“
”
14
Working with thousands
of technology providers
EVERY DAY, TDAgency knows
this is one of
your toughest tasks.
15
Now…how shall we approach this task?
16
Use buzzwords in cool and
unexpected combinations?
“Ignite the channel with actionable and
scalable synergistic paradig...
17
Oh yeah…and be viral.
18
Make impressively-complicated PowerPoint
presentations?
19
Post-rationalize the work of creatives?
20
NO
21
takes careful planning…
CREATEGY
22
who focuses upon your
unique distinction.
…and the right partner
23
ALWAYS REMEMBER, YOU’RE UNIQUE…
JUST LIKE EVERYONE ELSE.
“
”
24
understand your business and
drive demand.
CREATEGISTS
25
INCITE WITH INSIGHT.“ ”
(OUR “WHY”)
26
We make work that drives demand and
sells more, not just creative work that
wins awards.
(Though we do that too.)
27
IT’S THAT
SIMPLE.
If your
business
grows…
…ours
grows.
28
solutions continue to evolve to be as
innovative as your solutions...
...and get the results you deserve.
CREATEGIC
TDA...
29
TDAgency is built on
three-essential C’s:
30
CREATIVE
CHANNEL
CONSULTANTS
31
CREATIVE
32
THE BEST CREATIVE PEOPLE ARE PROBLEM SOLVERS
NOT JUST BLUE SKY THINKERS.
“ ”
33
We’ve been awarded numerous
Gold and Silver ADDY Awards,
but the results that matter to us most…
…are yours.
34
Seasoned Team of Certified Channel Managers
Eric Jessen
Director
TDAgency
Alex Fox
Sr. Manager
Creative Services
Ted Jo...
35
…with experience across many powerhouse brands
…to small entrepreneurs and everything in between.
36
CHANNEL
37
IN ADVERTISING,“
”IS VIRTUALLY SUICIDAL.
NOT TO BE DIFFERENT
- BILL BERNBACH
38
Why waste time
(read: money)
waiting on an agency
to learn the channel?
39
WE ARE THE CHANNEL.
40
40 YEARS OF CHANNEL KNOWLEDGE
What’s selling and who’s buying
within a reseller database of
60,000
US
100,000
GLOBALLY
&
41
CONSULTANTS
42
CLIENTS GET THE ADVERTISING
THEY DESERVE.
- DAVID OGILVY
“
”
43
UNDERSTAND YOUR
TARGETS
GOALS &
STRATEGIES
44
DEFINE CLEAR
C A M PA I G N G O A L S
BUSI NESS GOALS
a l i g n e d w i t h y o u r
45
MEASURE RESULTS
AND ADJUST
46
HOW?
47
TDAgency’s powerful
three-prong strategies
cover all the bases.
48
49
Demand Generation
The optimum mix of deliverables
to engage highly-targeted resellers
and the right end users.
50
51
Enablement
Must-have sales and technical
training, marketing expertise and
more to make sure targeted resellers
are ful...
52
53
Incentives
Contests, loyalty programs
and more to motivate resellers
and drive sales.
54
TDAgency has an end-to-end methodology
covering every step from demand generation
to conversion and ROI reporting.
55
Our proven four-step process makes sure
you get the best results.
IDENTIFY
AND SEGMENT
RECRUIT
AND GROW
EMPOWER DEVELOP...
56
1
57
Maximize ROI by focusing
on resellers who are most
likely to, and capable of,
bringing your solutions
to market.
Identi...
58
2
59
Deploy an integrated mix of
face-to-face, one-to-one,
one-to-many and digital
techniques to engage targeted
resellers a...
60
3
61
Arm your resellers with the
resources, knowledge and
tools they need to succeed.
Empower
62
4
63
Build and maintain a
qualified, active pipeline that
grows your business with
existing customers,
adds net-new reseller...
64
WHAT?
67
65
STRATEGY IS A COMMODITY“
”EXECUTION IS ART.
- PETER DRUCKER
66
DELIVER RESULTS
69
PRECISE EXECUTION DESIGNED TO
67
BOTH vendors AND resellers.
70
We’ve segmented our team into
service lines that meet the needs of
68
The result is
end-to-end marketing
that spans the entire
channel.
71
69
1
72
70
Tech Data’s vendor marketing team
focused on “to-reseller” marketing.
7174
Data Driven
to match end-user drop ship information
against SIC codes that develop robust
reseller profiles.
7275
Integrated Campaigns
to drive measurable success.
7376
Award-Winning Creative
to ensure your message is seen and heard.
7477
Dynamic Events
to create long-lasting relationships
that fuel business development.
7578
Webinars
to spotlight new or featured solutions,
plus deliver technical and sales knowledge.
7679
Drip Email
to build messages around
behavioral-marketing strategies.
7780
Manufacturer Stores,
Microsites and Focus Pages
to deliver engaging details and keep
the sales process moving forward.
7881
eMerchandising Ads
to display products and
details with the best:
Environment
Setting the mood
Emphasis
Prioritizing ...
7982
TDLoyalty
to drive targeted Tech Data
reseller loyalty for your solutions.
8083
Contests and TDRewards
to tie incentives with certifications
or sales growth.
8184
Video Production
to promote and educate.
82
2
86
83
Tech Data’s end-user marketing team
with core functions in Account Management, Project
Management and Strategy.
8488
Integrated Lead-Generation
to drive outcome-based engagement
with focus on end-user BANT-P lead delivery
to specified...
8589
MDF Management
to assist resellers with strategic planning, execution and
claiming of existing MDF.
8690
Reseller Marketing Portal
to centralize marketing content,
tools and leads for resellers.
8791
TDEngage (with full ecommerce functionality) to
automatically keep more than 1,400
participating reseller websites st...
92
Database
Robust end-user database:
• installed technology
• trigger events
• organizational chart information
Campaign ...
8993
With TDAgency, our vendorCONNECT
and resellerCONNECT service lines
offer end-to-end marketing that
span the entire ch...
90
MAKING GREAT MARKETING IS SIMPLE,
BUT VERY HARD TO DO.
“
”
IS VERIFYING THEM
91
THE DIFFICULT THING WITH
QUOTES ON THE INTERNET
“
”
- ABRAHAM LINCOLN
P A R T I N G T H O U G H T
92
THANK
YOU CONTACT
Eric Jessen
Director
Eric.Jessen@TechData.com
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TDAgency Capabilities Presentation (no vid)

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TDAgency Capabilities Presentation (no vid)

  1. 1. Eric Jessen Director
  2. 2. 2 My name is Eric Jessen. I am the director of TDAgency. TDAgency is a creative marketing agency. strategic
  3. 3. 3 Are you tired of your marketing agency starting off creative meetings with the “we are so excited” line?
  4. 4. 4 What you really want is an agency that comes into a room and says “we have a strategy that will sell more of your products.”
  5. 5. 5 When did marketers forget that?
  6. 6. 6 first thing’s first
  7. 7. Why TDAgency? 7 WHAT? Result: Activities to deliver the “why.” HOW? Process: Organization to realize the “why.” WHY? Purpose: Our cause; what we believe.
  8. 8. 8 WHY?
  9. 9. 9 At TDAgency, we have no creatives and we have no strategists.
  10. 10. 10 THERE ARE ONLY STRATEGIC creatives CREATIVE strategists. &
  11. 11. 11 BOTH Positioning yourself for success requires
  12. 12. 12 You need EGISTS CREATIVES STRAT
  13. 13. 13 IF IT DOESN’T SELL IT ISN’T CREATIVE. - DAVID OGILVY “ ”
  14. 14. 14 Working with thousands of technology providers EVERY DAY, TDAgency knows this is one of your toughest tasks.
  15. 15. 15 Now…how shall we approach this task?
  16. 16. 16 Use buzzwords in cool and unexpected combinations? “Ignite the channel with actionable and scalable synergistic paradigms by engaging thought leading gurus to optimize a revolutionary and immersive value proposition that aligns relevancy with ROI.”
  17. 17. 17 Oh yeah…and be viral.
  18. 18. 18 Make impressively-complicated PowerPoint presentations?
  19. 19. 19 Post-rationalize the work of creatives?
  20. 20. 20 NO
  21. 21. 21 takes careful planning… CREATEGY
  22. 22. 22 who focuses upon your unique distinction. …and the right partner
  23. 23. 23 ALWAYS REMEMBER, YOU’RE UNIQUE… JUST LIKE EVERYONE ELSE. “ ”
  24. 24. 24 understand your business and drive demand. CREATEGISTS
  25. 25. 25 INCITE WITH INSIGHT.“ ” (OUR “WHY”)
  26. 26. 26 We make work that drives demand and sells more, not just creative work that wins awards. (Though we do that too.)
  27. 27. 27 IT’S THAT SIMPLE. If your business grows… …ours grows.
  28. 28. 28 solutions continue to evolve to be as innovative as your solutions... ...and get the results you deserve. CREATEGIC TDAgency’s
  29. 29. 29 TDAgency is built on three-essential C’s:
  30. 30. 30 CREATIVE CHANNEL CONSULTANTS
  31. 31. 31 CREATIVE
  32. 32. 32 THE BEST CREATIVE PEOPLE ARE PROBLEM SOLVERS NOT JUST BLUE SKY THINKERS. “ ”
  33. 33. 33 We’ve been awarded numerous Gold and Silver ADDY Awards, but the results that matter to us most… …are yours.
  34. 34. 34 Seasoned Team of Certified Channel Managers Eric Jessen Director TDAgency Alex Fox Sr. Manager Creative Services Ted Jones Manager Web & eMarketing Shannon Welch Manager Creative Services Kim Baker Manager Local/Corp Events Megan Brey Manager Field Events Chris McGovern Manager resellerCONNECT Madeline Fugate Manager Project Specialists
  35. 35. 35 …with experience across many powerhouse brands …to small entrepreneurs and everything in between.
  36. 36. 36 CHANNEL
  37. 37. 37 IN ADVERTISING,“ ”IS VIRTUALLY SUICIDAL. NOT TO BE DIFFERENT - BILL BERNBACH
  38. 38. 38 Why waste time (read: money) waiting on an agency to learn the channel?
  39. 39. 39 WE ARE THE CHANNEL.
  40. 40. 40 40 YEARS OF CHANNEL KNOWLEDGE What’s selling and who’s buying within a reseller database of 60,000 US 100,000 GLOBALLY &
  41. 41. 41 CONSULTANTS
  42. 42. 42 CLIENTS GET THE ADVERTISING THEY DESERVE. - DAVID OGILVY “ ”
  43. 43. 43 UNDERSTAND YOUR TARGETS GOALS & STRATEGIES
  44. 44. 44 DEFINE CLEAR C A M PA I G N G O A L S BUSI NESS GOALS a l i g n e d w i t h y o u r
  45. 45. 45 MEASURE RESULTS AND ADJUST
  46. 46. 46 HOW?
  47. 47. 47 TDAgency’s powerful three-prong strategies cover all the bases.
  48. 48. 48
  49. 49. 49 Demand Generation The optimum mix of deliverables to engage highly-targeted resellers and the right end users.
  50. 50. 50
  51. 51. 51 Enablement Must-have sales and technical training, marketing expertise and more to make sure targeted resellers are fully-equipped to identify opportunities and close deals.
  52. 52. 52
  53. 53. 53 Incentives Contests, loyalty programs and more to motivate resellers and drive sales.
  54. 54. 54 TDAgency has an end-to-end methodology covering every step from demand generation to conversion and ROI reporting.
  55. 55. 55 Our proven four-step process makes sure you get the best results. IDENTIFY AND SEGMENT RECRUIT AND GROW EMPOWER DEVELOP BUSINESS
  56. 56. 56 1
  57. 57. 57 Maximize ROI by focusing on resellers who are most likely to, and capable of, bringing your solutions to market. Identify and Segment
  58. 58. 58 2
  59. 59. 59 Deploy an integrated mix of face-to-face, one-to-one, one-to-many and digital techniques to engage targeted resellers and motivate action. Recruit and Grow
  60. 60. 60 3
  61. 61. 61 Arm your resellers with the resources, knowledge and tools they need to succeed. Empower
  62. 62. 62 4
  63. 63. 63 Build and maintain a qualified, active pipeline that grows your business with existing customers, adds net-new resellers, and expands into new areas. Develop Business
  64. 64. 64 WHAT? 67
  65. 65. 65 STRATEGY IS A COMMODITY“ ”EXECUTION IS ART. - PETER DRUCKER
  66. 66. 66 DELIVER RESULTS 69 PRECISE EXECUTION DESIGNED TO
  67. 67. 67 BOTH vendors AND resellers. 70 We’ve segmented our team into service lines that meet the needs of
  68. 68. 68 The result is end-to-end marketing that spans the entire channel. 71
  69. 69. 69 1 72
  70. 70. 70 Tech Data’s vendor marketing team focused on “to-reseller” marketing.
  71. 71. 7174 Data Driven to match end-user drop ship information against SIC codes that develop robust reseller profiles.
  72. 72. 7275 Integrated Campaigns to drive measurable success.
  73. 73. 7376 Award-Winning Creative to ensure your message is seen and heard.
  74. 74. 7477 Dynamic Events to create long-lasting relationships that fuel business development.
  75. 75. 7578 Webinars to spotlight new or featured solutions, plus deliver technical and sales knowledge.
  76. 76. 7679 Drip Email to build messages around behavioral-marketing strategies.
  77. 77. 7780 Manufacturer Stores, Microsites and Focus Pages to deliver engaging details and keep the sales process moving forward.
  78. 78. 7881 eMerchandising Ads to display products and details with the best: Environment Setting the mood Emphasis Prioritizing products Education Assisting with decisions Excitement Changing customer behavior
  79. 79. 7982 TDLoyalty to drive targeted Tech Data reseller loyalty for your solutions.
  80. 80. 8083 Contests and TDRewards to tie incentives with certifications or sales growth.
  81. 81. 8184 Video Production to promote and educate.
  82. 82. 82 2 86
  83. 83. 83 Tech Data’s end-user marketing team with core functions in Account Management, Project Management and Strategy.
  84. 84. 8488 Integrated Lead-Generation to drive outcome-based engagement with focus on end-user BANT-P lead delivery to specified reseller partners.
  85. 85. 8589 MDF Management to assist resellers with strategic planning, execution and claiming of existing MDF.
  86. 86. 8690 Reseller Marketing Portal to centralize marketing content, tools and leads for resellers.
  87. 87. 8791 TDEngage (with full ecommerce functionality) to automatically keep more than 1,400 participating reseller websites stocked with your latest content and products.
  88. 88. 92 Database Robust end-user database: • installed technology • trigger events • organizational chart information Campaign Management Anchor for all integrated systems: • campaign-management tool • lead-management tool Marketing Automation Integrated with Salesforce: • lead scoring • inbound tactics Enterprise Class Systems
  89. 89. 8993 With TDAgency, our vendorCONNECT and resellerCONNECT service lines offer end-to-end marketing that span the entire channel.
  90. 90. 90 MAKING GREAT MARKETING IS SIMPLE, BUT VERY HARD TO DO. “ ”
  91. 91. IS VERIFYING THEM 91 THE DIFFICULT THING WITH QUOTES ON THE INTERNET “ ” - ABRAHAM LINCOLN P A R T I N G T H O U G H T
  92. 92. 92 THANK YOU CONTACT Eric Jessen Director Eric.Jessen@TechData.com

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