3 megatrends in mobile user acquisition for 2015

1. 3 UA megatrends for 2015
Eric Benjamin Seufert

2. Who am I?
Mobile Dev Memo
Freemium Economics
Head of Marketing at Wooga

3. 2014 in one graphic

4. 2014 megatrends

5. 2014 megatrends
• Massive growth in video

6. 2014 megatrends
• Massive growth of Facebook

7. 2014 megatrends
• Adtech consolidation

8. 2014 megatrends
• Rise of the “Sister App” / Shift & Lift

9. • Four companies own apps that
generate 70% of the unique visitors
to the Top 25 mobile apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
2014 megatrends
• The Great Unbundling

10. And what about the users?

11. • Most smartphone
owners download 0
new apps per
month*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?

12. • Nearly half of all time spent in
mobile apps is devoted to
users’ single favorite apps*
*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/
And what about the users?

13. 2015!

14. Megatrend 1: Vertical tool chain
integration on platforms

15. Megatrend 1: Vertical tool chain
integration on platforms

16. Megatrend 1: Vertical tool chain
integration on platforms

17. Megatrend 2: UA morphs from
“offensive” to “defensive”

18. Megatrend 3: Proliferation of
alternative UA channels / competitive
advantage in exploration

19. Thanks!
@eric_seufert
eric@mobiledevmemo.com
http://mobiledevmemo.com