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3 UA Megatrends 2015

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3 megatrends in mobile user acquisition for 2015

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3 UA Megatrends 2015

  1. 1. 3 UA megatrends for 2015 Eric Benjamin Seufert
  2. 2. Who am I? Mobile Dev Memo Freemium Economics Head of Marketing at Wooga
  3. 3. 2014 in one graphic
  4. 4. 2014 megatrends
  5. 5. 2014 megatrends • Massive growth in video
  6. 6. 2014 megatrends • Massive growth of Facebook
  7. 7. 2014 megatrends • Adtech consolidation
  8. 8. 2014 megatrends • Rise of the “Sister App” / Shift & Lift
  9. 9. • Four companies own apps that generate 70% of the unique visitors to the Top 25 mobile apps* *http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/ 2014 megatrends • The Great Unbundling
  10. 10. And what about the users?
  11. 11. • Most smartphone owners download 0 new apps per month* *http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/ And what about the users?
  12. 12. • Nearly half of all time spent in mobile apps is devoted to users’ single favorite apps* *http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/ And what about the users?
  13. 13. 2015!
  14. 14. Megatrend 1: Vertical tool chain integration on platforms
  15. 15. Megatrend 1: Vertical tool chain integration on platforms
  16. 16. Megatrend 1: Vertical tool chain integration on platforms
  17. 17. Megatrend 2: UA morphs from “offensive” to “defensive”
  18. 18. Megatrend 3: Proliferation of alternative UA channels / competitive advantage in exploration
  19. 19. Thanks! @eric_seufert eric@mobiledevmemo.com http://mobiledevmemo.com

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