CCC                 8  Visibility!   1
CCC              the  Captoy Cuptoy Concept   ™             or          CCC                      ™          “Si, Si, Si!” ...
CCC                           PACKAGING,                the largest industry in the world!      The largest part of this i...
CCC      What can it bring?               The year 1954.               At that time Philip Morris & Co,               owne...
CCC           The Captoy Cuptoy Concept consists of              circular toy building elements that,      only for a coup...
The CAPTOYCCC                                                    ™                  one size only: 28PCO           for sti...
CCC                    LEGO toy block                                                                      7      28 mm cl...
CCC      Let’s say, when LEGO -as a toy- has a sales potential of 8      times a year, CAPTOY -as a FMCG packaging- has a ...
CCC      TOY SAFETY      NO small caps !   9
CCC      The CUPTOY                               ™       SM – M – L – XL sizes                                   © Eric P...
CCC          SIZES & CONTENT     SM     M     L     XL14                          11
CCC      Single-serve, Snack- or Portion-Packaging           Food, Desserts, Drinks & Candy         12                    ...
CCC      The CUPTOYs here      are closed by a      U-formed lid, containing      e.g.      a voucher.      A cardboard on...
CCC18                 14      fictitious
CCC   Public Approval: ‘Sir, what brand should I buy?!’                                                 Antwerpen         ...
CCC PRESS…          delivers valuable          FREE PUBLICITY      16
CCC      ‘The green cap      that brings you      all the colors of        the rainbow’        for FREE !                 ...
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No Waste Packaging

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This 'green' packaging is, post consumer, no waste at all. It constitutes safe 3D building blocks; a great creativity tool, stimulating 3D-thinking. The more, the better. For free!

Published in: Design, Business
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No Waste Packaging

  1. 1. CCC 8 Visibility! 1
  2. 2. CCC the Captoy Cuptoy Concept ™ or CCC ™ “Si, Si, Si!” 2
  3. 3. CCC PACKAGING, the largest industry in the world! The largest part of this industry is the packaging of… FMCG! Fast Moving Consumer Goods CCC’s highly original packaging-concept is innovating TWICE : CAPTOY / CUPTOY 3
  4. 4. CCC What can it bring? The year 1954. At that time Philip Morris & Co, owners of a brand called Marlboro, was dead last in sales among the major tobacco companies. Marlboro makeover--- it’s packaging! For a 5 year exclusivity Marlboro was the first brand to be packaged in the handy “Flip-Top Box.” Marlboro’s new image paid huge dividends in attracting smokers. 4
  5. 5. CCC The Captoy Cuptoy Concept consists of circular toy building elements that, only for a couple of weeks, serve as a packaging. Creative people can benefit for ever from this ecological one-block toy system. Join adjacent two caps, or two cups, and you made from two half-bricks a whole brick. Because the elements are round, one can build in any direction!Just stack the CCC-bricks in half-way relation to each other, choosing the right color and build, create whatever! 5
  6. 6. The CAPTOYCCC ™ one size only: 28PCO for still, carbonated or soft drinks Cap- or Overall Shrink-Sleeve Tamper-Evidence only! 6 © Eric Parein
  7. 7. CCC LEGO toy block 7 28 mm closures / one size only / suits also carbonated drinks
  8. 8. CCC Let’s say, when LEGO -as a toy- has a sales potential of 8 times a year, CAPTOY -as a FMCG packaging- has a sales potential (biologically spoken) of 8 times a day! Delivering an educational and safe 3D toy to many children of whom parents cannot afford to buy them toys… © eric parein
  9. 9. CCC TOY SAFETY NO small caps ! 9
  10. 10. CCC The CUPTOY ™ SM – M – L – XL sizes © Eric Parein13
  11. 11. CCC SIZES & CONTENT SM M L XL14 11
  12. 12. CCC Single-serve, Snack- or Portion-Packaging Food, Desserts, Drinks & Candy 12 15
  13. 13. CCC The CUPTOYs here are closed by a U-formed lid, containing e.g. a voucher. A cardboard on top. All parts are shrink-sleeved with a printed transparent biodegradable sleeve.16
  14. 14. CCC18 14 fictitious
  15. 15. CCC Public Approval: ‘Sir, what brand should I buy?!’ Antwerpen 53 contestants, still: 83% of Public Votes!24 15
  16. 16. CCC PRESS… delivers valuable FREE PUBLICITY 16
  17. 17. CCC ‘The green cap that brings you all the colors of the rainbow’ for FREE ! © eric parein

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