Prime Time Online English - Presentation for Investors


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Apresentação sobre o mercado de inglês online e a Visão de Negócios e Produtos da Prime Time Online English.

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Prime Time Online English - Presentation for Investors

  1. 1. Prime Time English
  2. 2. Digital English Non-English LanguageLanguage Learning $1.3B Learning $22.3B (All Other Languages Combined) The worldwide language learning Offline English market (all languages combined) was $58.2 Language Learning bilion in 2011 $34.6B (Classroom and Print Combined) Language Services $24.4B (Translation, Localization, Interpretation, etc) The 2011 $82.6 Billion Global Language Industry (in $US Billions) Ambient Insight 2012 Global English Market
  3. 3. English language learning products … making it the largest (offline and online concentrated revenuecombined) generated opportunity in the$35.9 billion (or 61.7% international languageof the total language learning market. learning market) in 2011, … Ambient Insight 2012 Global English Market
  4. 4. Online Learning Takes Off• The worldwide demand for English language e-Learning grows at a compound annual rate of 22.1% and its revenue will reach $ 1.69 billion in 2014 and $ 2.5 billion in 2016. Sources: Ambient Insight, Ambient Insight 2012 Top Growing Countries
  5. 5. Digitalization Migration to Efforts in Digital Formats Academic by Publushers Markets Emergence Government- of Mobile mandated EnglishLearning (VAS) Iniciatives Consumer Shortage Demand for of English Digital Teachers Language Learning Ambient Insight 2012 Migration to Digital Learning
  6. 6. The substantial growth in revenues for digital English languagelearning products over the forecast period is due to severalconvergent catalysts:• Consumer demand for digital language learning products• The recent explosion of Mobile Learning Value Added Services (VAS)• The digitization efforts in academic markets across the globe• Migration to digital formats by the major international publishers• Government-mandated English language learning initiatives in school systems• The shortage of English teachers in high- demand countries. Ambient Insight 2012 Migration to Digital Learning
  7. 7. International Catalysts Driving Adoption of Learning Technology in the Global Pre K-12 Segment Ambient Insight 2012 Pre K-12 - Migration to Digital
  8. 8. International Catalysts Driving Adoption of Learning Technology in the Global Pre K-12 Segment There are now major digitization efforts going on in the school systems in South Korea, Thailand, China, Taiwan, Turkey, Brazil, Russia, France, Poland, Spain, the Ukraine, Mexico, Japan,Singapore, United Arab Emirates (UAE), and in various school systems in the UK and the US. As the print textbooks are converted to Ebooks, the language learning titles will also be digitized. Ambient Insight 2012 Pre K-12 - Migration to Digital
  9. 9. 2011-2016 Worldwide Digital English Language Learning Five-year Forecast Across All Product Types 25% 20% 15% 10% 5% 0% North Latin Western Eastern Asia Middle AfricaAmerica America Europe Europe East Ambient Insight 2012 Growth Rate by Region
  10. 10. 2011-2016 Worldwide Digital English Language Learning Five-year ForecastThe Brazilian Ministry There will be a spike inof Tourism intends to spending in Brazil during provide English the forecast period due to training to 306,000 the World Cup in 2014 tourism and the Olympics in 2016. professionals just for the World Cup. Ambient Insight 2012 Growth Rate by Region
  11. 11. Top Ten Digital English Language Learning Five-year Growth Rates by Country Across All Product Types 40% 30% 20% 10% 0%Malaysi China Romania Ukraine Indonesia Brazil Poland India Georgia Russia a Ambient Insight 2012 Top Growing Countries
  12. 12. Strong Growth in Brazilian MarketSales of the 73 networks of language schools, which now total 6,215 units around the country, grew11% and reached R $ 3.1 billion, according survey of the Brazilian Association of Franchises (ABF).Low Proficiency shows opportunity for sustained growth• English Proficiency Index Report made by in 2012 shows Brazil in 46th position out of 54 countries surveyed in 2012.• The GlobalEnglish Corporation Business English Index ranked Brazil 66th out of 76 countries surveyed, among the lowest in the world among countries with the least amount of English fluency in the workplace.• Economist Intelligence Unit report stated nearly three-quarters of Brazilians surveyed said their company had experienced “financial losses as a result of failed cross-border transactions.”• A Catho survey from late last year found that only 11 percent of Brazilian job candidates could communicate well in English, and only 3.4 percent of all candidates could speak fluent English. Sources: Oglobo Newspaper; Christian Science Monitor: BBC: UOL: English Language Market in Brazil
  13. 13. Extra Discipline Teaching online only works for those who manage their time: setting aside a few hours a day to study is critical. Method The books and methods need to be developed specifically for the Internet and by experts in language teaching. Level Students who already have a familiarity with the language(intermediate and advanced) tend to take better advantage of online courses than those who are starting. Video Body language is important in teaching a new language: for this reason classes held through videoconferencing are more effective. MotivationIt is not easy to learn a language without the presence of a teacher. Therefore, it is imperative that the school offers resources that encourage student who must not be left feeling unsupported. Source: Veja Magazine, Online Language Learning
  14. 14. Despite the many advantages that online study there are several issues that may negatively impact the effectiveness of online study. 1. Excessive Flexibility – The largest online language courses offer classes 24 hours a day at regular intervals. This makes it so easy to choose a study time that students often set their language study period as a low or last priority in their schedule, which leads to hardly ever studying or not studying at all. 1. Difficulty to Adapt to ELearning – In some cultures especially Latin cultures, face-to-face interaction in person for learning is seen as more preferable than online learning using technology. Those who feel this way tend to have a negative perception of distance learning and feel "The time savings is what motivated it may not work for them. me to choose an online course. Exercises I could do on the iPadduring lunch, for example. Flexibility of 2. Sense of Isolation – Students that study online may feel isolated and time, another positive point, played dismotivated if the school doesn’t offer ways for them to interact with against me, however: just leaving other students and their own teachers or coaches in the school. course in the background. Finally, I gave up.“ 3. Technical Problems – The speed and reliability of broadband internet is not uniform and there are still many cities around Brazil the Fernanda Simon, 29, university world with frequent drops in signal or insufficient speed that interfere student with the smooth operation of online classes. A student who experiences frequent problems of this nature may conclude it is not effective to study online. Online Language Learning
  15. 15. Michael Houten • Global English Advisor of the British Council, a nonprofit organization maintained by the government of Great Britain in order to disseminate British culture around the world. • Many sectors of the economy and our lives have changed because of technology. It is inevitable, then, that these advances also come to education. There is no doubt that the internet plays an important role in the process of learning a foreign language.What we learned from this:• One. Motivation: Some people have the privilege of having the best teachers and the best tools and still not learn the language. Others learn the language, despite the lack of resources. The technology is therefore irrelevant if there is no motivation on the part of the student himself.• 2nd. Social Interaction: There is plenty of evidence that in some cultures the social interaction in the learning environment is essential. For these groups, the online experience may not be enough in the process - even if it is supplemented by videoconferencing systems or other forms of virtual interaction.• 3rd. Social Connectivity: The best English courses know how to take advantage of the growth of social connectivity, offering opportunities for collaborative learning by putting students in touch with other students and opening a path for dialogue and discussion over the internet. These are essential aspects in the teaching process.Sources: Veja Magazine: An Expert View
  16. 16. The future of language education tends to be increasingly customized to the specific needs of each student,according to a study by the International Foundation for Research on English Language Teaching (TIRF) released lastJuly 11th, 2012 at the Brazilian British Centre, in São Paulo.The survey data, collected in 20 countries, including Brazil, pointed to the "growing specification and customization inteaching English," and the use of multimedia and online tools to supplement learning and the integration of languagetraining and professional, in the case of immigrant workers.In all case studies, the awareness of students about cultural differences and the role of culture in communicationis very present. The elaboration of teaching projects and the use of real-world materials are also cited in the reportedcases as well developing student independence in language courses is another concern. Sources: UOL: TIRF Report 2012
  17. 17. 3 top global brands for Online English Lucerne, Switzerland Coconut Grove, Florida Brisbane, California, USA Top Companies
  18. 18. Founded in 1996 by Bill Fisher - Claims 15 million users – 150,000 + in Brazil.1.200 companies registered - 29,000 employees worldwideSummary • Student uses interactive platform with videos and exercises • Student choose package based on 12, 24, 48 or 100 private classes per year • 30 lessons of group classes a month with up to 8 students • Interactive courses for all levels • Monitoring reports and online coaching by email • Certified Hult Business School • Access to the international community of students • Customized Study curriculum • Preparation courses for TOEFL and TOEIC • Courses Business English and Technical English for several areas • Main advantages price and Faster results • Guarantee fluency in 12 months or money back.Target Market: teen to 50 +- offer general English, business and technical English after 6th levelPricing: R$189 – 48 classes (once a week) with one year contract with penalties R$288 for no contract price + R$200 cancellation fee. R$259 – 100 classes (twice a week) with one year contract with penalties R$408 for no contract price + R$200 cancellation fee.Source:, telephone contact with sales department. English Town
  19. 19. Strengths: • Market Leader – over 15 million students, 150,000+ in Brazil • Suite of comprehensive tools for self-study and evaluation • Private Classes with native teacher.Weaknesses: • Difficult to schedule times with desired teacher. Scheduling done only 24 hours ahead. • 12, 24, 48 classes packages offer very few hours with teacher • Achieving true fluency is highly unlikely unless students buys 100 hour course and still it’s unlikely • Group classes with students all over the world create communication problems due to pronunciation difficulties • Group classes have no video component only audio and white-board • A lot of complaints and poor perception by clients who have had problems • Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months. English Town
  20. 20. Customer Complaints in Brazil – last 6 monthsSource: English Town
  21. 21. Customer Complaints in Brazil – OverallSource: English Town
  22. 22. Customer Complaints in Brazil – Total Complaints High number of complaints about not being able to cancelSource: e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22 English Town
  23. 23. Open English was started in 2006 by Venezuelan Entrepreneur Andres Moreno.Have 65,000 students in 22 Latin American countries with 3,000+ in Brazil and some 2,000 employees.Have raised more than $55 million in 3 rounds of funding from investors like Flybridge, Insight Venture Partners,Kaszek Ventures, LAM Ventures, Redpoint Ventures and angel investors. • Head Quarters in Coconut Grove, Florida • 2 Call Centers - 1 in Bogota – Spanish and 1 in São Paulo – Portuguese.Summary - Three Pillars American Teachers • Classes start every hour in small groups (2-3 students) • Classes last 45 minutes based on diverse every day topics • Classes run 24 hours every hour on the hour • Basic, Intermediate, Advanced Level • Billingual teachers for beginner students Personal Advisors • Advisors coach students on course planning based on career and interests in English learning (listening, reading, speaking, grammar) Innovative Content • Multimedia content with video and interactive activities • Divided by professions and interests • Downloadable Podcast Content Open English
  24. 24. Other Details • No private classes, only group classes • No limit on classes per day or per month • Subjects and themes change daily • 4 hours of study recommended per week in multimedia system to guarantee fluency • Fluency guaranteed in 12 months or student receives 6 months more for freeTarget Market: teens to 50+, focus on general English with some professional areas Pricing: R$199 a month one year contract with R$398 penalty for cancellation Source: Phone contact with sales departmentConflicting Data about Number of Students TECHCRUNCH July 26, 2012 states 80,000 students in 20 countries Source: MIAMI HERALD Feb 18, 2013 states 50,000 students in 22 countries Source: EXAME MAGAZINE BRAZIL March 03, 2013 states 65,000 students and 1.200 employees Source: Open English
  25. 25. Strengths: • Lowest Price Among Online companies that offer native teachers • Suite of comprehensive tools for self-study and evaluation • Availability 24 hours a day, new 45 minute classes every hour • Group classes offer video of teacher with audio and audio for students • Small Groups of 5 students max.Weaknesses: • No private classes – only group classes • Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months • Guarantee of fluency doesn’t offer money back, only 6 months more classes • A lot of complaints about binding contracts with 2 month penalty for cancellation • Commercials use silly humor and clichés about English study “book is on the table” with goofy young guy • Commercials seem to appeal more to younger learners, teens and entry level professionals, doesn’t seem to have appeal to experienced working professionals and older execs. Open English
  26. 26. Customer Complaints in Brazil – last 6 months Complaints in last 6 months are mostly about cancellation difficultySource: Open English
  27. 27. Customer Complaints in Brazil – OverallIn spite of good overall rating, in Brazil there were are many complaints about the binding contract and penalties, and the difficulty to cancel the course, slow connection and poor functioning of the site resources. Open English
  28. 28. Customer Complaints in Brazil – Total ComplaintsSource: e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22&id=38592 Open English
  29. 29. Founded in in 1997 by Reece Duca, Stephen Patrick and Martin RiceGlobalEnglish provides on-demand enterprise solutions to support global business performance througheffective Business English communication. Headquarters Brisbane, California, and has offices in over 30countries. Purchased by Pearson Longman in July 2012 for $90 million.Summary • Online self-study platform with speech recognition and exercises • Student uses interactive platform with videos and exercises • Offer coaching classes with teacher – once, twice or four times a • Once a week group classes a month with up to 8 students • Dynamic online language technology tools • Only course to offer peer to peer environment for collaborationProducts • Edge – Speech recognition • Coach - Teacher with student up to 4 times per month • Motivator – Advisor who makes calls, sends recommendations and motivational emails • Bloom – Peer to Peer collaboration environment to share documents within company and work together in English • Lingo – Vocabulary tool to look up words • Step – Standardized testing of English Skills Global English
  30. 30. Target Market: executives and professionals - Focused on corporate accounts and now smaller businessesPricing: • Costs $49.00 – $69.00 Self Study per month depending on number users • Or purchase package with coaching • Once a month $1200 a year, 2x a month $1600, 4x a month $2600Source: Wikipedia and phone contact with sales departmentStrengths: • Suite of comprehensive tools for self-study for business English • Strong presence in corporate marketWeaknesses: • Very little contact with live teacher only 4 hours month maximum • Private class is a conversation phone call or Skype class no didactic interaction in class • Achieving true fluency is highly unlikely due to only 4 hour monthly contact with teacher/coach Global English
  31. 31. Primetime English
  32. 32. Founded in 2009 by Eric Muller. Prime Time English provides highly-personalizedEnglish and Portuguese instruction online and in person.Headquarters: Rio de Janeiro, Brazil. 10 employees and 100+ studentsSummary • Highly-personalized teaching tailored to the specific needs and difficulties of each student. • Complete Online Multimedia platform for General, Business and Professional English with hundreds of hours of content • Sophisticated online meeting platform that permits full video and audio interaction between teacher and students • Mobile Version of learning platform for IPhone and IPad • Small classes with maximum of 5 students • Very broad teaching content in both digital and book formats suited to almost any professional profile • Monthly coaching to motivate and give student direction on his current difficulty and needs • Free Demo Class • No Contract, No Cancellation Fees • 6-month and Yearly fluency evaluations with TOEIC exams • Cloud based content delivery to student for self-study and continued contact with language • Partnership with immersion course to maximize learning potential and reduce time to fluency Primetime English
  33. 33. Products • Online English Platform with General, Business and Professional English for 21 professions and industries • Business English – Blended content (pdf, mp3 and online exercises) • Professional English for 27 professions (pdf, book and mp3 content) • Business English + Immersion Course in Tiradentes, MG • English for Skills: Interviews, Presentations, Meetings, Teleconferencing (pdf, book and mp3 content) • Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan • English for World Cup and OlympicsTarget Market: Teens to 50s, persons of all backgrounds and professions including students, technicians, service industryprofessionals, and corporate executives. Primetime English
  34. 34. Pricing: • Complete English Online Platform + native Teacher varies from R$200,00 to R$600,00 per month (+ R$ 50,00 monthly license) • Business English varies from R$200,00 to R$600,00 per month (+ R$ 195,00 yearly license) • Professional English for 27 professions varies from R$ 200 – R$600 (+ book cost varying between R$100-150) • English for World Cup and Olympics varies from R$200,00 to R$440,00 per month (+ R$ 50,00 monthly license) • English for Skills: Interviews, Presentations, Meetings, Teleconferencing varies from R$200,00 to R$600,00 per month (+ book cost varying between R$100-150) • Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan varies from R$ 200 – R$600 (+ book cost varying between R$100-150) • Immersion English and Portuguese courses with combined with Online Learning varies from R$350 per day to R$ 850 per day + Online R$ 200 – R$600 (+ R$ 50,00 monthly license) Primetime English
  35. 35. We are in the fifth year of operation with a consolidatedcustomer base including professional from global and nationalcorporations. Primetime English
  36. 36. Click on the image to see the full table. Primetime English
  37. 37. Complete English Online Platform with General and Professional English• The Most Complete Online Language Learning Solution on the Market• General English, Business English and Professional English in 5 professions and xx industries• Online Video Exercises for Reading, Writing, Listening, Speaking with over 250 hours per level• Training for all levels Beginner – Advanced (A1, A2, B1, B2, C1)• Phonetic training through Voice Recognition Exercises with Qualitative Pronunciation Analysis• Virtual Conversations with voice recognition for real lime simulations• Resources including: Language explanations, Verb Conjugation, Language Culture, Atlas, Workshops• Assessment and TOEIC based Achievement Test• Statistical Progress Report Primetime English
  38. 38. Home MenuClick on the image to see the class demo video Primetime English
  39. 39. Training Menu Primetime English
  40. 40. Resources Menu Primetime English
  41. 41. Test Menu Primetime English
  42. 42. My Statistics Menu Primetime English
  43. 43. Lessons by Profession• Accounting & Finance• Administrative & Secretarial• After-Sales & Customer Service• Human Resources• IT• Legal• Sales & Marketing Primetime English
  44. 44. Lessons by Industry• Automotive• Banking & Insurance• Hospitality Industry• Pharmaceutical• Medicine & Health Primetime English
  45. 45. Lessons by Industry Specific Vocabulary• Aerospace Industry• Architecture & the Building Industry• Banking & Finance• Business Ethics• Environment & Meteorology• Humanitarian Medicine• Industry• IT• Marketing & the Advertising• Security & Defense Industries• State and Local Government• Travel Industry Primetime English
  46. 46. Video Lessons by Industry• Business Administration• Culture and Society• Medicine & Health Care• Politics and the Economy• Science• Space• Technology & Telecommunications• Tourism & Aerospace Primetime English
  47. 47. Click on the image to see the class demo video - Primetime English
  48. 48. Our Business English Online Platform is provided by our partner companywww.businessenglishpod.comThe system is composed of over 300 business English lessons covering the following businessareas:Meetings, Presentations, Telephoning, Job Interviews, Negotiations, Socializing, Travel,Management, Communication, Sales.The lessons are divided in Intermediate and Advanced levels and have the following components:1 – Podcast: audio download of the whole lesson, with instruction, dialogue, vocabulary debrief andanswers to exercises.2 – Study note: PDF containing the whole lesson in written form with instruction, dialogue, vocabulary,debrief, listening and written exercises, and answers.3 – Online Activities: 13 Online interactive activities built around the audio and vocabulary with automaticgrading of scores.4 – Phrase cast – podcast of vocabulary and phrases presented in the lessons for review and repetiton.5 – Business Skills 360 – The more recent lessons also have a Business Skills 360 lessons online and forIphone and Ipad. These lessons are translated into 11 different languages.Besides these activities on the site the student can receive audio podcasts and video vocabularylessons directly from the Apple Store, as well as email tips and lessson introductions. Primetime English
  49. 49. Each student is evaluated based on their current language skills, occupation and goals in English. After evaluation teachers design custom curriculum for each student, allowing for differentiation and faster language acquisition. Each student will have private, online classes with a native speaking, certified English teacher. For specific professional areas we use books and CDs from best Language Publishers in the word,Cambridge, Oxford, Longman, Cengage Learning, MacMillan that are given to students to study at home, while the teacher uses the pdf and mp3 online during class. Primetime English
  50. 50. Professional English for 27 professions studied online • • English for Accounting English for Aviation - Pilots and Air Trafficwith pdf and audios in mp3. Students receive book and cd • Controllers English for Businessdelivered to their residence or business for use in • English for Cabin Crew •between classes. English for Customer Service • English for Commerce • English for the Energy Industry • English for Engineering • English for Finance • English for Human Resources • English for Information Technology • English for Lawyers - International Law • English to Hospitality • English for the Pharmaceutical Industry • English for Logistics • English for Marketing and Advertising • English for The Media • English for Medicine • English for Nursing • English for Oil & Gas • English for Olympics • English for Purchasing and Sales • English for Tests TOEIC, TOEFL, IELTS, CPE • English for Tourism • English for Scientists • English World Cup • English for Business Skills Development • Job Search • meetings • negotiation • presentations • Talking on the Phone Primetime English
  51. 51. English for the World Cup and Olympics We are constantly researching course materials and creating new courses to offer. Our latest new course is English for the world cup both in Online and Book Format. Primetime English
  52. 52. Immersion School Education in Natural Setting • A thoughtfully designed immersion school in Tiradentes provides the optimal learning environment. English will be practiced in a variety of contexts. • Groups no larger than 5 students. • Students speak English 12 hours, while studying topics pertaining to business, economics, pop culture, current events, specialized grammar and pronunciation. • Tours in the city of Tiradentes, exploring the history and monuments, all in English. Primetime English
  53. 53. Immersion School Education in Natural Setting Primetime English
  54. 54. Immersion School Education in Natural Setting Primetime English
  55. 55. Immersion School Education in Natural Setting Primetime English
  56. 56. Immersion School Education in Natural Setting Primetime English
  57. 57. Online English for TeensOnline course has specific course for teens with strong focus on Technology, Music, and Entertainment..Immersion English for Families – Course for Adults, Teens combined Travel and Leisure ActivitiesIn partnership with Ceal Express, we will develop a course for the immersion English for the whole family. Allfamily members (adults and teens) will be able to study in the same environment and then enjoy leisure activitiestogether in Tiradentes, MG.The parents will study professional Englishor Business English and the teens will studyGeneral English with a lot of emphasis insocial media, technology and entertainment.After the immersion the student willcontinue their studies online.Portuguese Immersion Course withContinuous Study OnlineWe are preparing a new Portugueseimmersion course with continuousstudy online. Primetime English
  58. 58. Our latest product in development is a social media website to encourage students to interact with each other with social media tools with content posted daily by Prime Time staff members. Primetime English
  59. 59. To offer the most complete language learning solutions byleveraging distance learning with highly-qualified nativeteachers combined with the highest quality teachingmaterials. Primetime English
  60. 60. Our approach is to offer highly- We offer a wide range of coursepersonalized language training options and books, some digitaland coaching. We do this by first and others in book format.getting to know the student’s We feel strong opposed toneeds and then custom tailoring one-size-fits-all solutions with oftenthe course material to best poorly-qualified the needs of the students. We believe that building a relationship between student and teacher is essential to effective learning. Primetime English
  61. 61. Students afforded opportunity to practice independently with online materials such Students will as films, videos, news have access to broadcasts, podcasts, our online songs, amongst otherCloud Library, forms of media. Thewhich includes Cloud Content is books, constantly updated to textbooks, ensure that students activities, are using the current practice material possible.materials and a variety of multimedia files. Primetime English
  62. 62. We offer every student a free demonstration class of 30 minutes so he can get to know the online platform, our content and methodology. None of the global online courses offer this to their clients. We feel this is essential to gain their trust and make it easy for the student to choose to study with us. Primetime English
  63. 63. We use Google Drive and Dropbox to deliver content directly to the studentscomputer, including PDFs, documents, presentations, audios, videos, and podcasts.This content is updated frequently and automatically delivered to all students. Primetime English
  64. 64. While books are an excellent tool for students, so are other forms of media. We include videoclips, films, songs, interviews, newscasts, podcasts among other forms of media to stimulateconversation, keep our students engaged and provide interesting, up to date material that helphone all aspects of the language.For specific professional areas we use books and CDs from renowned publishers that are given to students to study at home, while the teacher uses the pdf and mp3 online during class. Primetime English
  65. 65. We don’t require the student to sign annual contracts which oblige payment even when they wish to stop or interrupt the course. Students feel trapped and takenadvantage of by these types of contracts because of the penalties imposed on them to cancel the course. Primetime English
  66. 66. The leading online courses treat teaching like fast food where the student studies with the teacher available at the moment which leads to contact with different teacher almost every class. This impedes the building of affinity and connection between student and teacher.We believe that effective learning requires abond of continuity of contact. We keep the students with the same teacher until they decide they would like a different teacher. Primetime English
  67. 67. We offer monthly coaching sessions where our language coaches confer with the student’s teacher totalk about the students’ needs and current difficulties with the language.The coach prepares suggestions about sites and resources to consult and use in order to overcome theobstacles.The coaching suggestions are sent to the student and he’s invited to schedule an online meeting withhis coach. This coach has the purpose of accelerating the learning process by working directly onspecific issues and motivating the student to renew dedication to his studies. Primetime English
  68. 68. We encourage thestudent to do 6 monthand 12 month fluencyevaluations throughpractice or real TOEICtesting. Primetime English
  69. 69. We adhere to constructivist and humanistic philosophy wherestudents are active participants in the classes. Students areencouraged to form groups with their friends, workcolleagues or family members. We give the student theoption of forming hisown group or joining an existing one. Primetime English
  70. 70. We employ only native English teachers with at least 100 hours of TESOL or TEFL Certification. The leading online courses generally pay around US$ 9-12 per hour. We pay U$ 12,50 – R$20,00 depending on experience.We believe we’ll attract and retain more qualified and experienced professors. Primetime English
  71. 71. • Cutting Edge Technology and Top Notch Learning Content• Individual or small classes with native teacher with high-speaking time of 60 to 90 minutes.• Specially designed curriculum for each student based on their needs and goals.• Highly-qualified and motivated teachers who are sincerely valued as teachers and contributors.• Building bond of affinity between student and teacher by matching student backgrounds to teacher profiles.• No binding contracts, no cancellation penalties.• Free demo class for student to get to know the technology and content materials.• Extensive online library provide resources for classes as well as independent practice.• Additional concentrated instruction Primetime English
  72. 72. Click on the tables above to see our financial projections. Primetime English
  73. 73. Prime Time English