1.
Web 2.0 in 2011

4.
<ul><li>What is a social network, and how they are different </li></ul><ul><li>Some examples of social media tools </li></ul><ul><li>The shift – ie, what now? </li></ul>

5.
What is a social network?

6.
<ul><li>For an individual, the value is in the community </li></ul><ul><li>For a brand, the value is in harnessing the community </li></ul>

7.
Social Networks

8.
<ul><li>Social media is about a change in behavior </li></ul><ul><li>A convergence, where online stopped being about ‘websites’ and started being about experiences </li></ul>

9.
<ul><li>“ Social media is having the disruptive impact that TV did. But on an accelerated timeline.” – Eric Mower </li></ul>

10.
TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

11.
Who has time for all this? <ul><li>2 nd Law of Social Networking </li></ul>

12.
Why EMA <ul><li>Before we show off the tactics, people like to share. </li></ul><ul><li>So we’re not in control. </li></ul><ul><li>Of the brand, the message, of the consumer </li></ul><ul><li>As social media experts, we understand that we’re not in control. But we understand how to use tools to get a little control back. </li></ul>

16.
<ul><li>http://www.mower.com/crisisready </li></ul><ul><li>Crisis ready EMA Microsite </li></ul>

17.
The tactics

19.
<ul><li>Facebook has over 500 million members </li></ul><ul><li>50% of all Canadians have a profile! </li></ul>Source: http://www.facebook.com/press/info.php?statistics

20.
<ul><li>Connecting people I already know. </li></ul>

21.
<ul><li>Facebook is after shoppers through the social graph. </li></ul>

27.
Who is on Facebook?

40.
<ul><li>There are a lot of brands that are part of the everyday life of people. </li></ul>

42.
<ul><li>When used right, Twitter can be a goldmine of insights. </li></ul>

44.
<ul><li>Twitter will be the place where you first hear of a crisis. </li></ul>

46.
<ul><li>Social bookmarking is the solution to never having to e-mail a link home. </li></ul><ul><li>It’s also a way to prove smarts. </li></ul>

49.
<ul><li>A continuously updated what’s new section of the website </li></ul>

51.
<ul><li>YouTube has a vibrant community </li></ul>

53.
<ul><li>YouTube is the second most used search engine </li></ul>

56.
Location based social networks

57.
<ul><li>Yelp, FourSquare, Gowalla, and a myriad of other tools are local mobile search engines. </li></ul><ul><li>Users &quot;check-in&quot; at venues, get rewards. </li></ul><ul><li>We’re giving people free stuff at client locations. </li></ul>

63.
<ul><li>A secure social network for $20 a month </li></ul>

64.
The shift

65.
<ul><li>Understand customers better </li></ul><ul><li>Whoever they might be. </li></ul>

66.
<ul><li>I just showed you a bunch of tactics. </li></ul><ul><li>Here’s how those things could work together. </li></ul>

68.
<ul><li>That’s a digital presence not a website. </li></ul><ul><li>It’s digital real-estate that you have some control over, where people can talk back. </li></ul>

69.
<ul><li>These places need content. </li></ul><ul><li>And they need content for different parts of the journey. </li></ul>

71.
<ul><li>So develop a digital strategy whereby your website works with other digital assets. </li></ul><ul><li>Create shareable content (or share content). </li></ul><ul><li>And move people from learner to shopper to buyer. </li></ul>