What if before spending $1000 on jewelry no one would ever buy we had tested our assumptions first?Could we have saved time, created less waste and had a better to chance to build a successful business?
Paris factory - Lean Startup testing
What are some key assumptions?
What are some key assumptions?• People like it!• People want to buy this type of jewelry• The price is right• They will buy it at a store• They will buy it online• We can produce the product at the right price• We can get consistent supply• We can maintain the quality of the product• Story is compelling reason to purchase product
Customer Interviews Best for canvasing earlyideasPlace ad and interviewrespondersLanding Pages, Kickstarter Offer product for salebefore it existsUse mockup of product totest customer interestModels and Prototypes Low-investment shop to sellreal productsTest food with food truckbefore opening fullrestaurantConcierge Do all the work by hand tosee if solution solvescustomer problemFood on the Table mealplanningWizard of Oz Customers think acomputer is doing all thework but in reality a humanisPretend to be fully formedweb app but do backend byhandTypes of MVPs