Team 2: EIB Social Media Networking<br />Andrea DiNetta<br />Catherine Huang <br />Eric Leist <br />Abigail Maroon <br />R...
<ul><li>Importance of Social Media Marketing
What is Social Media Marketing?
Examples
Look to the future </li></ul>Today’s Agenda: <br />
Why is Social Media Marketing important?<br />All media is now social media.<br />71% of Americans using the Internet also...
The Concepts of Social Media Marketing<br />Pull marketing using content<br />Customer Relationship Management with feedba...
Domino’s Pizza YouTube Scandal<br />
Kogi BBQ<br />
Starbuck’s New Idea Blog <br />
EA Sports: Viral Marketing <br />
Dell: A Rags-to-Riches Story<br />
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Social Media Marketing

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Social Media Marketing

  1. 1. Team 2: EIB Social Media Networking<br />Andrea DiNetta<br />Catherine Huang <br />Eric Leist <br />Abigail Maroon <br />Rodney Roth <br />Camille Rubin <br />
  2. 2. <ul><li>Importance of Social Media Marketing
  3. 3. What is Social Media Marketing?
  4. 4. Examples
  5. 5. Look to the future </li></ul>Today’s Agenda: <br />
  6. 6. Why is Social Media Marketing important?<br />All media is now social media.<br />71% of Americans using the Internet also use social media.<br />It will grow to be a $3.1billion industry by 2014.<br />
  7. 7. The Concepts of Social Media Marketing<br />Pull marketing using content<br />Customer Relationship Management with feedback loops<br />Personal Selling shifts<br />
  8. 8. Domino’s Pizza YouTube Scandal<br />
  9. 9.
  10. 10. Kogi BBQ<br />
  11. 11. Starbuck’s New Idea Blog <br />
  12. 12. EA Sports: Viral Marketing <br />
  13. 13. Dell: A Rags-to-Riches Story<br />
  14. 14. Dell: A Rags-to-Riches Story<br />$3 million in sales from Twitter<br />Customers follow the @DellOutlet links to Dell.com and make purchases<br />
  15. 15. United Breaks Guitars <br />
  16. 16. In Conclusion<br />Social Media Marketing alters business communication techniques<br />Soon most companies will engage in social media marketing or be dragged into it by customers<br />

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