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Don Draper Presents Facebook Timeline


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The story behind the viral video that changed so many opinions about Facebook's new layout.

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Don Draper Presents Facebook Timeline

  1. 1. Don Draper Presents Facebook Timeline The story behind the video.
  2. 2. It’s not every day you get a cease anddesist order from Lionsgate. Please be advised that Lions Gate Television, Inc. controls all rights with respect to [all Mad Men content]. This letter shall serve as Lionsgate’s formal copyright infringement notification.
  3. 3. That’s how I know I’mdoing my job right.
  4. 4. I’m an Emerging TechnologyStrategist at Allen & Gerritsen Translation: I demystify technology for a living.
  5. 5. Zuckerberg’s announcement of the newFacebook Timeline was met with skepticism.
  6. 6. “It’s your whole life!” he said.
  7. 7. “But we don’t want our wholelife on Facebook,” users said.
  8. 8. That’s where I come in.
  9. 9. Timeline is a lot like the famous Carousel scene from Mad Men!
  10. 10. I got to work. I’m not a designer. I just play one with OmniGraffle. I mocked up Don Draper’s Facebook Timeline as a JPEG file.
  11. 11. I got to work. I used QuickTime’s screen record feature to capture Don scrolling up and down his page.
  12. 12. I got to work. I spliced my scrolling video files into the original Mad Men clip.
  13. 13. The result…1 part 1 part 1 partsocial media + Mad Men fan + edutainment nerdiness fiction
  14. 14. The media ate it up.
  15. 15. And then it went viral.
  16. 16. And then it went viral.
  17. 17. And then it went viral.
  18. 18. And then it went viral.
  19. 19. And then it went viral.
  20. 20. And then it went viral.
  21. 21. And then it went viral.
  22. 22. The most magical thing about the video isthat it convinced people (in ways thatZuckerberg didn’t) that Timeline wasa good thing for Facebook users.
  23. 23. So when Lionsgate issued that ceaseand desist letter, I said, “My workhere is done.”More people understoodtechnology that confused andfrustrated them before the saw thevideo.
  24. 24. That’s my job. @EricLeist